3 Signs of SEO Failure

Better SEO Results

One of the frustrations about SEO is having the responsibility for a client’s online success without having the control over everything that is required to make them successful. Get a handful of SEO professionals and digital marketers in a room and you’ll likely hear this as their number one complaint. Clients expect their web marketers to drive new business and traffic, while at the same time they won’t do what’s necessary to achieve those results.

 

1. The Campaign Is Too Narrow

Ten years ago, you could get away with having a digital marketing campaign that focused only on keyword optimization and link building. But those days are long gone. Links continue to be an important part of a successful digital marketing campaign. Keyword optimization is still integral. But those two things alone will rarely get you the success you need with today’s algorithms. Possible? Yes. But it’s less and less likely due to all of the algorithm changes that have happened over the past five years.

…..Today, you have to take a more holistic approach.

In fact, in the grand scheme of things, actual on-page keyword optimization is one of the smallest aspects of a successful SEO campaign. Site architecture, usability, and social engagement play a very significant role, and if you’re not investing in those areas, you’re handicapping your SEO.

…..digital marketing requires holistic approach

 

2. Your Campaign Is Too Broad

Now, this may seem like I’m trying to have it both ways, but hear me out. It’s important that you go with as broad of a campaign as possible.

Social media marketing? Check.
Content strategy? On it.
Usability improvements? Got ’em covered.
Targeted keyword optimization? Doing it.
Link building? Dominating.
Budget? Uh….
Everything that you cover in your digital marketing campaign requires time. And time means you have to have the budget to pay someone to invest that time.

Going broad is the way to go, but if the budget isn’t there to support it, going broad can actually be counterproductive.

Without the budget, instead of dominating in several key areas, you end up spreading yourself way too thin. That makes every area far less effective than it otherwise would be.

So by all means, if you have the budget, go broad. If not, it’s better to stay focused. Just be sure you have the expectations that go along with that.

 

3. The SEO Recommendations Are Not Being Implemented

Remember when I said earlier that having responsibility for success without the resources was digital marketing complaint number one? Well, that complaint almost always starts with this one item here. And this is one thing that I never quite understood. If you are paying a marketer to help you grow your business, and they tell you that you need to do X, Y, and Z… Why aren’t you doing X, Y, and Z?

The excuses:

  • We don’t have time.
  • Our team is doing something more important.
  • We’re not sure that will work.
  • We just want you to focus on A, B, and C.
  • Etc.

This is where KAUFF’s Web Design, an online marketing company based in Palm Beach Gardens, Florida comes into the picture. With our expertise and tools for website design, ecommerce, mobile applications, social media tools, and marketing strategies, you can perfectly align your business on the internet to increase your website traffic and eventually, potential customers.  Call us today to learn how we can help YOUR business.