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NORTH PALM BEACH SEO

NORTH PALM BEACH SEO

How many more people do you think would know about your business if you were on the front page of every search engine?  Last year, there were almost 3.5 billion Google searches per day, and that number has only grown since.  With people using the internet to find everything these days, how are they going to find you?

Your website placement on search engines could be the difference between the phone ringing, or silence.  The difference between customers walking in, or an empty store.  The difference between growth and revenue, or layoffs and cutbacks.

At Kauffs Web Design and Internet Marketing, We create the most thorough and complete website evaluation in the state with NORTH PALM BEACH SEO.

We start by taking your website’s vitals, just like a visit to the doctor. Are there any errors on your site? Has it been blacklisted by search engines? Is it missing important code or information that search engines need to crawl your site? We’ll find out.

We then delve into every piece of information you need to know to improve your SEO – Which main keywords you should be targeting, where you currently rank on big search engines, who your main competition is, how to better reach your target audience, how many websites link back to yours, and more. Give us a try today – risk free!

NORTH PALM BEACH SEO

What are your current SEO strategies?

NORTH PALM BEACH SEO or Search Engine Optimization without strategy is like running in the dark.  Knowing who you are targeting, how you are targeting them, and what will be effective are key to a successful SEO campaign.  Kauffs Web Design and Internet Marketing has experience with many different types of clients on tons of campaigns, and we know exactly what will work.

PALM BEACH GARDENS SEO

PALM BEACH GARDENS SEO

How many more people do you think would know about your business if you were on the front page of every search engine?  Last year, there were almost 3.5 billion Google searches per day, and that number has only grown since.  With people using the internet to find everything these days, how are they going to find you?

Your website placement on search engines could be the difference between the phone ringing, or silence.  The difference between customers walking in, or an empty store.  The difference between growth and revenue, or layoffs and cutbacks.

At Kauffs Web Design and Internet Marketing, We create the most thorough and complete website evaluation in the state with PALM BEACH GARDENS SEO.

. We start by taking your website’s vitals, just like a visit to the doctor. Are there any errors on your site? Has it been blacklisted by search engines? Is it missing important code or information that search engines need to crawl your site? We’ll find out.

We then delve into every piece of information you need to know to improve your SEO – Which main keywords you should be targeting, where you currently rank on big search engines, who your main competition is, how to better reach your target audience, how many websites link back to yours, and more. Give us a try today – risk free!

PALM BEACH GARDENS SEO

What are your current SEO strategies?

PALM BEACH GARDENS SEO or Search Engine Optimization without strategy is like running in the dark.  Knowing who you are targeting, how you are targeting them, and what will be effective are key to a successful SEO campaign.  Kauffs Web Design and Internet Marketing has experience with many different types of clients on tons of campaigns, and we know exactly what will work.

3 Signs of SEO Failure

Better SEO Results

One of the frustrations about SEO is having the responsibility for a client’s online success without having the control over everything that is required to make them successful. Get a handful of SEO professionals and digital marketers in a room and you’ll likely hear this as their number one complaint. Clients expect their web marketers to drive new business and traffic, while at the same time they won’t do what’s necessary to achieve those results.

 

1. The Campaign Is Too Narrow

Ten years ago, you could get away with having a digital marketing campaign that focused only on keyword optimization and link building. But those days are long gone. Links continue to be an important part of a successful digital marketing campaign. Keyword optimization is still integral. But those two things alone will rarely get you the success you need with today’s algorithms. Possible? Yes. But it’s less and less likely due to all of the algorithm changes that have happened over the past five years.

…..Today, you have to take a more holistic approach.

In fact, in the grand scheme of things, actual on-page keyword optimization is one of the smallest aspects of a successful SEO campaign. Site architecture, usability, and social engagement play a very significant role, and if you’re not investing in those areas, you’re handicapping your SEO.

…..digital marketing requires holistic approach

 

2. Your Campaign Is Too Broad

Now, this may seem like I’m trying to have it both ways, but hear me out. It’s important that you go with as broad of a campaign as possible.

Social media marketing? Check.
Content strategy? On it.
Usability improvements? Got ’em covered.
Targeted keyword optimization? Doing it.
Link building? Dominating.
Budget? Uh….
Everything that you cover in your digital marketing campaign requires time. And time means you have to have the budget to pay someone to invest that time.

Going broad is the way to go, but if the budget isn’t there to support it, going broad can actually be counterproductive.

Without the budget, instead of dominating in several key areas, you end up spreading yourself way too thin. That makes every area far less effective than it otherwise would be.

So by all means, if you have the budget, go broad. If not, it’s better to stay focused. Just be sure you have the expectations that go along with that.

 

3. The SEO Recommendations Are Not Being Implemented

Remember when I said earlier that having responsibility for success without the resources was digital marketing complaint number one? Well, that complaint almost always starts with this one item here. And this is one thing that I never quite understood. If you are paying a marketer to help you grow your business, and they tell you that you need to do X, Y, and Z… Why aren’t you doing X, Y, and Z?

The excuses:

  • We don’t have time.
  • Our team is doing something more important.
  • We’re not sure that will work.
  • We just want you to focus on A, B, and C.
  • Etc.

This is where KAUFF’s Web Design, an online marketing company based in Palm Beach Gardens, Florida comes into the picture. With our expertise and tools for website design, ecommerce, mobile applications, social media tools, and marketing strategies, you can perfectly align your business on the internet to increase your website traffic and eventually, potential customers.  Call us today to learn how we can help YOUR business.

seo-marketing-2016-kauffs

SEO Marketing Tips

SEO Marketing Tips

Today, the major marketing channel for most brands is the internet and in order to maintain their marketing edge, it is crucial for businesses to stay up-to-date on the best SEO practices. SEO Marketing Tips. As opposed to conventional marketing strategies, search engine optimization is a technique that drives targeted traffic to your website, which is highly likely to convert into customers and that’s something you don’t want to lose out on. Mastering the art of SEO is necessary if you wish to stay profitable and relevant in the digital landscape, understanding and implementing SEO is the way. However, a new year has begun and you cannot use the same strategies you did last year.

Some of the important SEO tactics you need to incorporate in your strategy for keeping up with latest algorithm changes are discussed below:

Content remains the king of all: This doesn’t seem to be changing any time soon. Quality content is now even more highly regarded than before, which means that keyword saturation is not going to do it anymore. Now, search engines are more focused on checking if the content you are offering is relevant to the search query. Therefore, you need to continue creating top-notch and relevant content for your website, which is the response to queries your audience will enter in search engines. Try and make definitive guides that will prove useful to your audience. Remember that being good is no longer enough; you have to be awesome or you are out.

Social signals are going to do a lot of signaling: For quite some time, there have been rumors and predictions that Google takes social signals in account in search engine rankings. While the search engine giant continues to deny this; there is no denying that it puts a great deal of emphasis in user experience. As social signals indicate how much the content appealed to the users, they are also going to carry considerable weight and should be taken into consideration.

Mobile friendliness is no longer an option; it is a must: In last year, mobile searches were easily able to dominate desktop searches in terms of volume. With the most recent update to search engine algorithm, the mobile user experience has gained even more importance. Mobile-friendly websites are now ranked higher in all mobile searches and search snippets also indicate if a website is mobile-friendly or not. According to an SEO Expert from Kauff’s Web Design, organic traffic for websites that aren’t optimized for mobile has already been noted. Hence, this is another technique you need to look out for.

Multimedia content is popular: You can only stay in the SEO game if you can produce original and top-quality content by incorporating visual media like presentations, videos and graphics. These days, visual content is favored a great deal more and statistics indicate that it is going to get even more powerful. Multimedia content is going to be ranked higher with Google’s focus on user experience so that’s where you need to pay attention going forward.

Remember your SEO Marketing Tips. SEO is a landscape that’s changing constantly and you need to go with the flow if you wish to succeed.  Contact us today for more information.

seo-company-palm-beach

SEO Company in Palm Beach

SEO Company in Palm Beach

Who to call? Search Engine Optimization is a unique process through which your brand or business can get maximum visibility at a minimum investment. The idea is to incorporate keywords or relevant search words in all the content that goes to the internet. By doing so, you are actually tailoring your content to show up each time a prospective customer initiates a search anywhere in the world SEO Company.

 

Hire an SEO Company Palm Beach

The whole process starts with identifying the right keywords that make a difference to your brand. For instance, if you are dealing in a particular type of lens care service, you better be talking about what lens care professionals are going to be looking for. This will include things like latest in lens care technology, new methods of vision care, so on and so forth. Once we understand the subject, the next area of focus is to identify the keywords. Depending on the service that you are offering, you have to identify keywords. This requires intense research and so hiring a good SEO company in Florida like Kauffs Web Design, an SEO Company, can help you do the job.
Here are a few tips to keep in mind when you are hiring an SEO Company in Palm Beach or anywhere in Florida:
Check for experience: When you are hiring an SEO Company in Palm Beach, hiring novices will not help. You need experienced hands to do the job. Check out the portfolio of work and accordingly choose people who are best suited to do the job. For instance, those who have experience of working for the eye care industry are well equipped to understand the needs of the opticians.
Enquire about services: There are many SEO companies who promise a lot of things but if you are really keen to get the job done, you have to be sure to clarify the deliverables at the start of the project.
Insist on reviews: The entire purpose of social media campaign is to give you the marketer, the power to understand and make changes at regular intervals. Therefore, hire an agency that allows you to review campaigns regularly. After all, they have to be open to the idea of making amendments.
At Kauffs Web Design we provide our clients with strong visual designs to strengthen your message, user experience and increase SALES. Our website solutions are focused on helping companies and brands increase the value of their digital investments.  Call us today at 561.775.3278
Kauffs_Web_Design_Logo_2016

Kauffs Web Design A Digital Marketing Agency in Palm Beach Gardens

Someone famous or smart or brilliant or successful (at least much more famous, smarter, more brilliant and more successful than us!) once said that you can’t know where you are going until you know where you have been. What better time to take stock than at the end of the year – to understand what we have done, where we are now, and how far we still have to go.

 

At Kauffs Web Design, the year 2015 was a time of real growth in a number of ways. Our list of clients grew, our team of dedicated staff members grew and our product offerings grew. Let’s whet your appetite for what’s to come in 2016 –

 

  • Search Engine Optimization Packages
  • Social Media Management Options
  • Social Media Optimization
  • Search Engine Marketing
  • E-Commerce Solutions
  • Secure Web Hosting

and of course, incredibly feature-rich and mind-blowing Website Design….

 

Kauffs Web Design is a Digital Marketing Agency in Palm Beach Gardens that is a creative firm dedicated to providing exceptional result driven solutions to get your business ahead of the game. Our diverse skill set and experience allows us to tailor our services to meet your business needs.

 

Give us a call today at 561.775.3278

mark-s-bennett

Mark S. Bennett

Kauffs Web Design

3587 Northlake Blvd. Palm Beach Gardens, FL 33403

Office: 561.775.3278

Cell:     (561) 644.6772

E: mark@kauffs.com

3 Tips for Today’s SEO

If you’re reading this article, chances are you have at least a basic knowledge of SEO–Search Engine Optimization. You want search engines, namely Google, to find your site and rank it highly among search results. This used to mean making sure your site and its pages were chock-full of certain keywords that your targeted audience would be looking for. But it’s not so simple anymore.

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