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Palm Beach Internet Marketing

Let KAUFF’S Web Design become your social media captain with Palm Beach Internet Marketing!

Social media marketing is now a fundamental element of modern digital marketing strategies. While every business would love having a social media account or two, only few of them really know how to truly leverage on them. Yes, social media does have the potential to take your business, your customers, and your revenues to new heights. That being said, you will need to have a strategy lined up for it with measurable goals and objectives.

That’s where KAUFF’S Web Design comes into play. Through our professional consultancy and social media service, you can leverage on the hottest platform there is on the internet today!

That’s great, but how do you plan to do it?

At KAUFF’S Web Design, we eat, breathe, live, Palm Beach Internet Marketing and love new media. Our expertise lies in creating social media strategies that can help you reach your potential market on all platforms, including Twitter, Facebook, Google+, Pinterest, YouTube, LinkedIn, and others. We create on-target content, PPC ads, brand placement, and much more!

We listen, engage, and respond to what is being said online referring to your brand. This allows us to ‘personalize’ our services for your brand, and eventually reach more potential customers while promoting brand loyalty as well.

 

Palm Beach Internet Marketing

So what basically are your social media services?

In short, our social media services include:

  • Effectively setting up and customization of top-tiered social media platforms (Google+, Pinterest, Facebook, Twitter, YouTube, LinkedIn, Corporate Blog).
  • Responding to questions and interacting with your brand’s fans, followers, and customers.
  • Managing social media accounts – Collecting data from your social media profiles to know how people are responding to your campaigns, and then implementing strategies to make your campaigns more effective.
  • Using methodologies that attract new fans and followers – creating conversations, tweets, topics, and other things that can go viral and please your online audiences.
  • Posting positive brand mentions, press releases, and connecting with other media outlets.
  • Leveraging your online and offline marketing initiatives through social media channels.
  • Driving new as well as existing consumers to your website and increase B2B and customer sales.

From the looks of it, you can tell that your social media service is not only comprehensive, but interactive as well. Once you hire us, we can help you through:

  • Blog development
  • Content development
  • Community development and management
  • Performance analytics
  • Strategic placement
  • Social media training
  • Video design and production
  • Monitoring
  • Social media policy
  • Workflow
  • Response strategy

A strong social media campaign is integrated across all the media where your potential audience is. At KAUFF’S Web Design, we provide consultancy that can help you realize what social media platforms are best for your business.
With Palm Beach Internet Marketing, we use social media to get to know your customers. We learn where they like to hang out, what they’re talking about and what they’re saying about your brand. We then use that intelligence to generate creative, strategic content to spur conversation, remediate customer issues, spotlight brand advocates, and eventually make your business grow on the internet.

test-marketing-products-purchase-validity-kauffs-product-launch-marketing

Test Marketing Products Purchase Validity

What is the importance of Test Marketing Products Purchase Validity? A prospective customer called me this morning at KAUFFS Web Design and had concerns about his product selling on the internet and not meeting his hoped expectations. He inquired about possible “test marketing” his product prior to launching a full blown website and campaign.

So how do you know for sure if your idea will be successful or not,  before you begin investing a significant amount of time creating  your product?

Test Marketing Products Purchase Validity

This article will talk about the steps needed to test the market validity of a product to see if it is worthwhile to take the next step and create or promote it to potentially make money.

 

  1. MAKE SURE A MARKET EXISTS: See if people are interested in what you are offering. If you end up finding out that a market does not exist, you’ve already saved yourself a lot of time.

 

  1. MAKE A LIST OF YOUR PRODUCTS FEATURES AND BENEFITS: The only thing you should worry about are the product’s features, and the product’s benefits; No, they are not the same thing. I think every entrepreneur struggles at one point in their lives trying to make sense of the difference between the two and describe them properly.

 

  1. EMAIL MARKETING: In order to convince a person to initiate a buying action, it’s easier if we get them to take a smaller action first. We know this already. This is why we get free samples, why we are encouraged to test drive, and why we want to capture email leads.

 

  1. OPT IN PAGE: Setting up a properly formatted page to introduce the product and/or services correctly is KEY. You want people interested, not dissuaded. At KAUFFS, we make beautifully engaging graphics to help facilitate the flow process.

 

For the purpose of testing Test Marketing Products Purchase Validity and our ideas for future online products, if we can’t get people to be interested in what we have to offer and simply sign up for an email list (the small action), then there’s no point in creating the sales page and/or the product itself. If they don’t want to test drive the car, they are not going to buy it. Offering something for “free” or a discount when the product is available is always desirable. A discount in exchange for feedback.

What you finally and most importantly must take into consideration is your target audience and the SEO and marketing already established by the competition. There are literally MILLIONS of websites offering deals, bargains, last-chance offers…What is going to set YOUR product apart from others? What makes it UNIQUE? Without having a paid SEO/SEM/SMM marketing plan your results are going to be small as your competition is massive…even with the testing alone. You must generate an interest in traffic to the website..otherwise there will be no one to test, A niche or innovative idea is best.

A startup website takes years to mature naturally.. There are multiple avenues for testing..some free and some that charge a small fee would be a good way to judge. Forums, clubs, research into specific avenues, social media, email marketing campaigns, video seminars, surveys, freebies. Etc all are important to startups….

If you need proven, reliable and most importantly EXPERIENCED marketing help with launching your business venture, please call 561.775.3278 to contact Mark Bennett at KAUFFS WEB today.

AT KAUFFS –  “IMAGE IS EVERYTHING”