Test Marketing Products Purchase Validity

What is the importance of Test Marketing Products Purchase Validity? A prospective customer called me this morning at KAUFFS Web Design and had concerns about his product selling on the internet and not meeting his hoped expectations. He inquired about possible “test marketing” his product prior to launching a full blown website and campaign.

So how do you know for sure if your idea will be successful or not,  before you begin investing a significant amount of time creating  your product?

Test Marketing Products Purchase Validity

This article will talk about the steps needed to test the market validity of a product to see if it is worthwhile to take the next step and create or promote it to potentially make money.

 

  1. MAKE SURE A MARKET EXISTS: See if people are interested in what you are offering. If you end up finding out that a market does not exist, you’ve already saved yourself a lot of time.

 

  1. MAKE A LIST OF YOUR PRODUCTS FEATURES AND BENEFITS: The only thing you should worry about are the product’s features, and the product’s benefits; No, they are not the same thing. I think every entrepreneur struggles at one point in their lives trying to make sense of the difference between the two and describe them properly.

 

  1. EMAIL MARKETING: In order to convince a person to initiate a buying action, it’s easier if we get them to take a smaller action first. We know this already. This is why we get free samples, why we are encouraged to test drive, and why we want to capture email leads.

 

  1. OPT IN PAGE: Setting up a properly formatted page to introduce the product and/or services correctly is KEY. You want people interested, not dissuaded. At KAUFFS, we make beautifully engaging graphics to help facilitate the flow process.

 

For the purpose of testing Test Marketing Products Purchase Validity and our ideas for future online products, if we can’t get people to be interested in what we have to offer and simply sign up for an email list (the small action), then there’s no point in creating the sales page and/or the product itself. If they don’t want to test drive the car, they are not going to buy it. Offering something for “free” or a discount when the product is available is always desirable. A discount in exchange for feedback.

What you finally and most importantly must take into consideration is your target audience and the SEO and marketing already established by the competition. There are literally MILLIONS of websites offering deals, bargains, last-chance offers…What is going to set YOUR product apart from others? What makes it UNIQUE? Without having a paid SEO/SEM/SMM marketing plan your results are going to be small as your competition is massive…even with the testing alone. You must generate an interest in traffic to the website..otherwise there will be no one to test, A niche or innovative idea is best.

A startup website takes years to mature naturally.. There are multiple avenues for testing..some free and some that charge a small fee would be a good way to judge. Forums, clubs, research into specific avenues, social media, email marketing campaigns, video seminars, surveys, freebies. Etc all are important to startups….

If you need proven, reliable and most importantly EXPERIENCED marketing help with launching your business venture, please call 561.775.3278 to contact Mark Bennett at KAUFFS WEB today.

AT KAUFFS –  “IMAGE IS EVERYTHING”