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5 Major Benefits Of Updating Your Website

Redesigning a website is a big haul, but it’s necessary and vital for your business to grow and flourish online. Here’s 5 Major Benefits Of Updating Your Website that you should consider redesigning your website in the near future, if you haven’t already this year.

1. You Stay Current

There’s a very good reason why websites have evolved from the early 2000’s phase of low-res images, flashing banners, and garish colour combinations (aside from being an affront to every principle of design known to man).
We change. The capacity of our hardware and software has changed drastically in the last few years, and it’s likely to keep on changing at high speed. Because our websites have capable of being better, with more capabilities than ever before in colour display and font, for example, it’s become imperative to stay with current trends and leave yesteryear’s trademarks behind.

2. Greater Business Exposure

It’s a natural expectation among today’s populace that your business should have some kind of web presence. After all, what would be your initial reaction to someone telling you about some new business or product? You’d probably Google it.
And we know now that the static, brochure-style website of yesteryear isn’t going to cut it. A current, interactive presence for your company is needed online, not just for transactions or for high-tier networking, but also for greater visibility for searchers in general. Did we also mention that a fresh website gets a better SEO boost than an older one? Websites that have undergone Search Engine Optimisation stand a better chance at getting found by the people who need you.

3. Greater Sales Opportunities

Okay, so you have your new website. It presents a greater opportunity for people to find you. It also presents a way for you to start marketing your business from the very beginning. As a successful business, you want every asset of your company geared towards furthering your reach, sales, and impact. Your website has the opportunity to function as a digital shopfront, and in accordance with your business, should present a searcher with the ability to learn more about you and become interested in what you have to offer. A solid inbound marketing setup will not only help you to bring interested people to your website, but also keep them there, and convert them into highly invested customers.

4. You Keep Up With How People Buy

Want to know something cool and frightening at the same time? According to CEB, 57% of the purchase decision is complete before a customer calls a supplier. This is a huge game-changer, because it means that without a plan, there’s a whole lot of potential business that you stand to lose. Your online presence should meet the needs of a searcher, and present them with information relevant to where they’re at in the decision-making process, helping them to come to the logical decision that you’re a business worth their time and money.

5. An Updated Website Stimulates Growth

Did you know that a fish will only grow as large as its environment allows it to? In the same way, the growth of your business, particularly if a large portion of it is online, is limited by the capabilities of your website. An updated website will get you more business, expanding your reach and support of visitors, converting them to leads and customers. Incorporating an inbound marketing strategy into your updated website will not only allow you to reach more people, but also capture their attention, converting them into valuable leads and eventually high-quality customers.

 

At Kauffs Web Design, we can help your business grow by utilizing the following protocols to boost your business:

 

  • Search Engine Optimization Packages
  • Social Media Management Options
  • Social Media Optimization
  • Search Engine Marketing
  • E-Commerce Solutions
  • Secure Web Hosting

and of course, incredibly feature-rich and mind-blowing Website Design….

 

Kauffs Web Design is a Digital Marketing Agency in Palm Beach Gardens that is a creative firm dedicated to providing exceptional result driven solutions to get your business ahead of the game. Our diverse skill set and experience allows us to tailor our services to meet your business needs.

 

Give us a call today at 561.775.3278

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Mark S. Bennett

Kauffs Web Design

3587 Northlake Blvd. Palm Beach Gardens, FL 33403

Office: 561.775.3278

E: mark@kauffs.com

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KAUFFS WEB HOSTING

WEB HOSTING

For brands and growing businesses, it’s critical your website stays up and running at all times. Our dedicated cloud based hosting solutions combine the power and flexibility of dedicated resources with the customer service and innovation that has made Kauff’s Web an industry leader for web hosting in Palm Beach County.

Clustered solutions provide the ultimate in scalability, security, and reliability. With multiple servers leveraging intelligent load-balancing technology, you can expect the most powerful managed hosting experience available. Providing bulletproof customer service, Kauffs Web Hosting architecture delivers fast, reliable, and scalable sites. Security matters. Not only does a secure environment protect you from data loss or embarrassing hacker takeovers, properly secured sites are faster, since bogus traffic and requests aren’t eating up your resources. The Kauffs Web platform meets the demanding security requirements of even the world’s largest brands. From physical security at the datacenter to protection against sophisticated exploits and customer separation at the kernel level, we provide a highly-secure Web Hosting experience to every customer.
Call Kauffs Web Design today to learn more at– 561.775.3278

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Palm Beach Web Design

  • Mobile is today’s first screen. So design responsively, focusing on content and structure first.
  • Websites and apps alike should remove distractions and let people interact as directly as possible with content.
  • 90 percent of design is typography. And the other 90 percent is whitespace.
  • Boost usability and pleasure with progressive disclosure: menus and functions that appear only when needed.
  • One illustration or original photo beats 100 stock images.
  • Design your system to serve your content, not the other way around.
  • Remove each detail from your design until it breaks.
  • Style is the servant of brand and content. Style without purpose is noise.
  • Nobody waits. Speed is to today’s design what ornament was to yesterday’s.

Call Kauffs Web Design today to schedule an appointment – 561.775.3278

 

Top 6 Web Design Mistakes Small Businesses Make

Website-Design

Web Design Mistakes Small Businesses Make

 

Small businesses websites are a vital piece of marketing and branding .   Customers are coming to your website for a specific reason, and your site must answer the consumers questions and they should be able to use the site to sell your product or service. If you get your website designed wrong, you can easily lose thousands of dollars initially, and ultimately lose even more money in potential revenue that you could be making from a well designed, properly functioning website.

Grow your bottom line by avoiding many of these common mistakes among business owners:


1. Putting urgency over understanding your target market.

Instead of focusing on getting your website done as soon as possible, you must first research your target audience in your specific market. Then, design your website around your research.
For instance, if your target market is older, perhaps the font size should be larger. Or if your product is geared towards a younger demographic, then you need to think about catering your site to be smartphone compatible.
You’re going to have to determine where should your users go once they get to your site? That question is easily answered if you know your market.


2. Design is too busy or flashy.

In order to be successful on the Internet you need to focus on marketing your website — not a flashy design.

Your design should not just be focused on bringing users there, but also getting them to the right place once they reach your homepage.
Plus, flashy websites don’t look good on mobile phones or tablets, and a large majority of Internet users now visit websites from these wireless devices.


Remember:
when a visitor comes to your website, they probably already know what they want out of it.  If within three seconds (or 2 to 4 clicks) they can’t figure out what to do next, you might need to go back to the drawing board. With the advent of so many websites a typical consumer will go to approximately ten different websites before making a purchase.

3. No clear call to action.

Once potential clients have found your website do they know what to do next?  Do you want them to buy your products or services, contact you, or subscribe to your business e-newsletter? You need to tell visitors what the next step is and when (ideally, now!). Your content should answer the question, “What’s in it for me?” and then the call to action tells them what to do next.

5. Stale, out-of-date content.

Customers expect your website to contain the latest information about your products, services, and company. When it doesn’t have this, they may assume you’re not in business any longer, or simply aren’t innovative and ahead of the competition. Your content must address the needs of your customers (or potential customers) and be updated as things change. If you have a blog, updating it at least once a week — if not more — can help you drive visitors to your website and keep search engines happy.

6. Trying to target everyone.

This goes back to knowing your target market; your website will be a mess if you try to accommodate every kind of visitor you might end up getting. It’s best to figure out your most frequent users and focus on creating the best possible experience for them. If you try to please the masses you’ll likely end up not pleasing anyone.

7. Taking the DIY route.

Your website is often your customers’ first experience with your brand. If you don’t have design experience, do you really think you can do it justice? Remember first impressions are everything. Don’t allow your customer to make assumptions about your business because of a poorly designed website.

 

Give Me a Call Today and let me give you a free website evaluation.  Image is Everything

 

Reading Your Analytics: What Do They Really Mean?

Reach, engagement, bounce rate, interactions… if you’re new to measuring analytics, the lingo itself can be enough to drive you away. But we promise it’s not as complicated as it might seem on the surface (though you can get pretty in-depth if you want to). We’ll explain the most important metrics for any business, what they mean and how to measure them.

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7 Ways to Capture More Leads Digitally

We often get so caught up in the excitement of the latest and greatest digital platform that we forget one thing: in the end, it’s all about making conversions for your business. Are you doing everything you can to capture leads with your digital activities? Here are 7 methods you might not have tried to capture more leads for your business online.

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5 Questions to Ask Your Web Designer

“The best design is the one you don’t notice.”
We’re pretty sure this was originally meant to apply to art, but it rings true for great web design as well. When you click on a well-designed site, you hardly notice anything about the user experience. If a website’s design is poor, it jumps out at you from every angle. You can’t find what you’re looking for. Links are broken. Design elements are acting wonky. So how do you achieve a web design so good the user doesn’t even notice it? Ask your designer these questions along the way.

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4 Ways to Leverage Influencers to Promote Your Brand

You can shout your message from the social media rooftops as loudly as you want, but without paying to boost it, it will only go as far as your audience reaches. That is, unless you can get influencers to share your message for you. An “influencer” is anyone who is considered a voice of authority in a particular area. It could be a celebrity, a member of the media or a topical expert with a large following. So how can you get these people to help spread the word about your company?

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5 Things To Expect from Your Digital Media Strategist

When you run a small business, you wear many hats. Sometimes, you wear all of the hats. That means there’s not always enough time in your day to manage your social or digital marketing strategy. Outsourcing is a great solution. But when you trust an outside provider for these services, how do you know if you’re getting what you pay for? Here are 5 things you should be looking for from any social or digital marketing manager.

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Snapchat, Meerkat and Periscope, Oh My!

If you’ve been paying any attention to digital marketing headlines lately, you’ve probably heard the names Snapchat, Meerkat and Periscope. These three apps are making big waves in the social landscape and major brands are beginning to incorporate them into their digital marketing strategy. Whether you choose to jump onboard with these trendy new platforms is up to you; we’ve compiled a helpful guide to help you decide if they’re right for your business.

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