Happy New Year from KAUFFS
Hope your 2018 New Year is filled with success, health, prosperity and happiness! ….from all of us at Kauffs Signs, Kauffs Wraps, Kauffs Tint, Kauffs Web, Kauffs Printing, Kauffs Video
#stevekauff #kauffswebdesign
Better SEO Results
One of the frustrations about SEO is having the responsibility for a client’s online success without having the control over everything that is required to make them successful. Get a handful of SEO professionals and digital marketers in a room and you’ll likely hear this as their number one complaint. Clients expect their web marketers to drive new business and traffic, while at the same time they won’t do what’s necessary to achieve those results.
1. The Campaign Is Too Narrow
Ten years ago, you could get away with having a digital marketing campaign that focused only on keyword optimization and link building. But those days are long gone. Links continue to be an important part of a successful digital marketing campaign. Keyword optimization is still integral. But those two things alone will rarely get you the success you need with today’s algorithms. Possible? Yes. But it’s less and less likely due to all of the algorithm changes that have happened over the past five years.
…..Today, you have to take a more holistic approach.
In fact, in the grand scheme of things, actual on-page keyword optimization is one of the smallest aspects of a successful SEO campaign. Site architecture, usability, and social engagement play a very significant role, and if you’re not investing in those areas, you’re handicapping your SEO.
…..digital marketing requires holistic approach
2. Your Campaign Is Too Broad
Now, this may seem like I’m trying to have it both ways, but hear me out. It’s important that you go with as broad of a campaign as possible.
Social media marketing? Check.
Content strategy? On it.
Usability improvements? Got ’em covered.
Targeted keyword optimization? Doing it.
Link building? Dominating.
Budget? Uh….
Everything that you cover in your digital marketing campaign requires time. And time means you have to have the budget to pay someone to invest that time.
Going broad is the way to go, but if the budget isn’t there to support it, going broad can actually be counterproductive.
Without the budget, instead of dominating in several key areas, you end up spreading yourself way too thin. That makes every area far less effective than it otherwise would be.
So by all means, if you have the budget, go broad. If not, it’s better to stay focused. Just be sure you have the expectations that go along with that.
3. The SEO Recommendations Are Not Being Implemented
Remember when I said earlier that having responsibility for success without the resources was digital marketing complaint number one? Well, that complaint almost always starts with this one item here. And this is one thing that I never quite understood. If you are paying a marketer to help you grow your business, and they tell you that you need to do X, Y, and Z… Why aren’t you doing X, Y, and Z?
The excuses:
- We don’t have time.
- Our team is doing something more important.
- We’re not sure that will work.
- We just want you to focus on A, B, and C.
- Etc.
This is where KAUFF’s Web Design, an online marketing company based in Palm Beach Gardens, Florida comes into the picture. With our expertise and tools for website design, ecommerce, mobile applications, social media tools, and marketing strategies, you can perfectly align your business on the internet to increase your website traffic and eventually, potential customers. Call us today to learn how we can help YOUR business.
How Do Vehicle Wraps Compare to Other Forms of Advertising?
The OAAA (Outdoor Advertising Association of America) says that mobile advertising can be the most effective and efficient form of out of home advertising, reaching more consumers at a lower cost per thousand impressions than any other form of advertising.
They estimate that a wrap costs around 4 cents per thousand impressions, while other forms of advertising cost significantly more. For instance, it’s estimated that outdoor signs cost $3.56 per thousand impressions and newspaper ads cost $19.70 for that number of impressions. They also say one wrapped vehicle will net between 30,000 and 80,000 impressions per day, depending on how far and where the car is driven. All in all, they estimate the cost to be less than $44 per million impressions.
With That being said there is no average return on investment for a vehicle because it depends on the type of business that client has, where they drive the vehicle, how much they drive, the time of day they are driving and the effectiveness of the design.
But there is a way to measure your return it quite simple just like any other form of advertising it all about tracking where our investment dollars go. I will give you some examples of what I mean.
1 – Use a unique number on the vehicle and only use that number for this form of advertising. Now every time that number receives a call you know how they go that number.
2 – We can create a landing page for you that has a unique and easy to remember URL in it. Then you can track the traffic that they page receives.
These are just a couple of ways that Kauff’s can help your Business. Give us a call or stop by and lets see how we can help you today!
Caution – With the advent of printing technology and the advancements in adhesion products many companies are trying to provide these services, but are inexperienced and not qualified to do so. If a vehicle is wrapped properly it will not damage the paint actually it does the opposite It covers the factor paint and protects it against the harsh Florida sun. It is always a good idea to check how long a company has been providing this service and what there workmanship looks like. Remember the effectiveness of the design is just as important and how the vehicle is wrapped. We been providing this service for over a decade and have proven results. Give us a Call Or Stop By Today!
Kauff’s
3587 Northlake Blvd, Palm Beach Gardens, FL 33403
(561) 775-3278
SIGNS & LETTERING
Real Estate Signs, Boat & Yacht Transom Lettering, Vinyl Graphics, Banners & Decals, Magnetic Signs, Logo Design, Commercial Vehicle Signs, Commercial Building Signs, Display Window Lettering.
http://www.kauffsigns.com/
ILLUMINATED SIGNS
Custom illuminated signage provides some of the most eye-catching and sophisticated options available in the industry.
http://www.kauffsigns.com/
VEHICLE WRAPS
Vinyl Vehicle Wraps, Custom Boat Wraps, Vinyl Advertising Wrap, Fleet Graphics, Advanced Digital Vinyl Printing.
http://www.kauffswraps.com/
TINT & GRAPHICS
Automotive Window Tinting, Llumar Window Film, Safety And Security Film, Hurricane Film, Residential Window Tinting, Commercial Window Tinting, Faux Glass Etching and much more.
http://www.kauffstint.com/
WEBSITE DESIGN
Website Development, Web redesign, Social Media services, Search Engine Optimization, E-Commerce, Content Management Systems, WordPress, HD Videos and much more.
http://www.kauffswebdesign.com/
Blogging wasn’t always a user-friendly tool for expressing a brand’s message. Today, thanks to WordPress and many other platforms, we all have an opportunity to become bloggers without having to worry about the mechanics.
All we need to worry about now is delivering a relevant, compelling message to the people we seek to influence
SOUNDS Easy Right? 
Nothing is ever as easy as it sounds. But we can help ensure that once someone finds your blog that they will want to read it
Now we have endless formats for communicating information. We are no longer limited to to using the 26 letters of the alphabet, no more boring stagnant communications that only uses one form of media. Today, there are many ways to enhance that text-based commentary.
When you incorporate media into your Blogs, you:
• Deliver a clearer and more thorough message. Some data and concepts are best delivered through pictures (stationary or moving).
• Support the different ways your audience processes information. Some people are visual, others auditory and others kinesthetic. Using media allows you to deliver material in ways that are engaging to all.
1. Video
• Use video to motivate, engage and inform your audience and to differentiate your message. Because video allows you to deliver a complete story, it’s the most powerful way to clearly communicate (next to being there in person, of course). And because the medium is not being used by everyone – yet! – it will help your message stand out in a world that is barraged by words. Video can range from simple narrated MS PowerPoint presentations to you appearing on screen (something you can record easily). When you deliver your message through video you deliver a comprehensive experience that’s relatable and will build those critical emotional connections with your audience.
• If you want to create your own videos, you can go the do-it-yourself approach or invest in a studio shoot.
• Studio shoots will provide the most impressive way to communicate your message, but they can be expensive – probably too costly just for a Blog post. You might want to get your Blog video clip done as part of another video session or create a series of them at the same time to spread the cost among a series of posts.
InfoGraphic Example
• Adding media to your blogs is an excellent way to convey a clear, complete and compelling communication that demonstrates your thought leadership. Choose the media that are right for you and your audience, and you will build a fan base.
2. Infographics
• Infographics are both innovative and informative. They are especially helpful when you are looking to display data or complex content in an interesting and simple-to- understand format. Would you rather look at an Excel spreadsheet or a visually compelling graph, chart or image? If you want to display data in a way that inspires engagement and interaction, use infographics.
3. Photos
• If a picture is worth a thousand words, adding a few to your blog is a great way to thin the alphabet soup. In addition to posting an image that reinforces the title, consider images for each of the primary sections of your post. This will help you bolster your message and create visual pauses in your content, making your post most appealing. When you use types of images consistently (for example, graphic illustrations, or photos – black and white or color) you start to build recognition around your content.
• There are lots of free resources for images.
Photo’s Should convey a clearer, more complete and compelling communication
Web Design Mistakes Small Businesses Make
Small businesses websites are a vital piece of marketing and branding . Customers are coming to your website for a specific reason, and your site must answer the consumers questions and they should be able to use the site to sell your product or service. If you get your website designed wrong, you can easily lose thousands of dollars initially, and ultimately lose even more money in potential revenue that you could be making from a well designed, properly functioning website.
Grow your bottom line by avoiding many of these common mistakes among business owners:
1. Putting urgency over understanding your target market.
Instead of focusing on getting your website done as soon as possible, you must first research your target audience in your specific market. Then, design your website around your research.
For instance, if your target market is older, perhaps the font size should be larger. Or if your product is geared towards a younger demographic, then you need to think about catering your site to be smartphone compatible.
You’re going to have to determine where should your users go once they get to your site? That question is easily answered if you know your market.
2. Design is too busy or flashy.
In order to be successful on the Internet you need to focus on marketing your website — not a flashy design.
Your design should not just be focused on bringing users there, but also getting them to the right place once they reach your homepage.
Plus, flashy websites don’t look good on mobile phones or tablets, and a large majority of Internet users now visit websites from these wireless devices.
Remember: when a visitor comes to your website, they probably already know what they want out of it. If within three seconds (or 2 to 4 clicks) they can’t figure out what to do next, you might need to go back to the drawing board. With the advent of so many websites a typical consumer will go to approximately ten different websites before making a purchase.
3. No clear call to action.
Once potential clients have found your website do they know what to do next? Do you want them to buy your products or services, contact you, or subscribe to your business e-newsletter? You need to tell visitors what the next step is and when (ideally, now!). Your content should answer the question, “What’s in it for me?” and then the call to action tells them what to do next.
5. Stale, out-of-date content.
Customers expect your website to contain the latest information about your products, services, and company. When it doesn’t have this, they may assume you’re not in business any longer, or simply aren’t innovative and ahead of the competition. Your content must address the needs of your customers (or potential customers) and be updated as things change. If you have a blog, updating it at least once a week — if not more — can help you drive visitors to your website and keep search engines happy.
6. Trying to target everyone.
This goes back to knowing your target market; your website will be a mess if you try to accommodate every kind of visitor you might end up getting. It’s best to figure out your most frequent users and focus on creating the best possible experience for them. If you try to please the masses you’ll likely end up not pleasing anyone.
7. Taking the DIY route.
Your website is often your customers’ first experience with your brand. If you don’t have design experience, do you really think you can do it justice? Remember first impressions are everything. Don’t allow your customer to make assumptions about your business because of a poorly designed website.
Give Me a Call Today and let me give you a free website evaluation. Image is Everything