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Palm Beach Internet Marketing

Let KAUFF’S Web Design become your social media captain with Palm Beach Internet Marketing!

Social media marketing is now a fundamental element of modern digital marketing strategies. While every business would love having a social media account or two, only few of them really know how to truly leverage on them. Yes, social media does have the potential to take your business, your customers, and your revenues to new heights. That being said, you will need to have a strategy lined up for it with measurable goals and objectives.

That’s where KAUFF’S Web Design comes into play. Through our professional consultancy and social media service, you can leverage on the hottest platform there is on the internet today!

That’s great, but how do you plan to do it?

At KAUFF’S Web Design, we eat, breathe, live, Palm Beach Internet Marketing and love new media. Our expertise lies in creating social media strategies that can help you reach your potential market on all platforms, including Twitter, Facebook, Google+, Pinterest, YouTube, LinkedIn, and others. We create on-target content, PPC ads, brand placement, and much more!

We listen, engage, and respond to what is being said online referring to your brand. This allows us to ‘personalize’ our services for your brand, and eventually reach more potential customers while promoting brand loyalty as well.

 

Palm Beach Internet Marketing

So what basically are your social media services?

In short, our social media services include:

  • Effectively setting up and customization of top-tiered social media platforms (Google+, Pinterest, Facebook, Twitter, YouTube, LinkedIn, Corporate Blog).
  • Responding to questions and interacting with your brand’s fans, followers, and customers.
  • Managing social media accounts – Collecting data from your social media profiles to know how people are responding to your campaigns, and then implementing strategies to make your campaigns more effective.
  • Using methodologies that attract new fans and followers – creating conversations, tweets, topics, and other things that can go viral and please your online audiences.
  • Posting positive brand mentions, press releases, and connecting with other media outlets.
  • Leveraging your online and offline marketing initiatives through social media channels.
  • Driving new as well as existing consumers to your website and increase B2B and customer sales.

From the looks of it, you can tell that your social media service is not only comprehensive, but interactive as well. Once you hire us, we can help you through:

  • Blog development
  • Content development
  • Community development and management
  • Performance analytics
  • Strategic placement
  • Social media training
  • Video design and production
  • Monitoring
  • Social media policy
  • Workflow
  • Response strategy

A strong social media campaign is integrated across all the media where your potential audience is. At KAUFF’S Web Design, we provide consultancy that can help you realize what social media platforms are best for your business.
With Palm Beach Internet Marketing, we use social media to get to know your customers. We learn where they like to hang out, what they’re talking about and what they’re saying about your brand. We then use that intelligence to generate creative, strategic content to spur conversation, remediate customer issues, spotlight brand advocates, and eventually make your business grow on the internet.

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Social Media Confusion

Social Media Confusion

The conversation about Social Media Confusion takes place at least once with each client and it goes something like this:

Author: I just don’t get this (Twitter)* junk. *(Insert any social media platform)
Us: Okay, what don’t you understand?
Author: I just don’t get how this is supposed to promote my business. It’s pointless and I don’t want to do it.
Us: Then don’t do it.
Author: Really? I don’t have to?

The easy answer is, of course you don’t have to. But here’s why you may want us to do it for you;

At KAUFF’S Web Design, we eat, breathe, live, and love new media. Social Media Confusion is not a problem. Our expertise lies in creating social media strategies that can help you reach your potential market on all platforms, including Twitter, Facebook, Google+, Pinterest, YouTube, LinkedIn, and others. We create on-target content, PPC ads, brand placement, and much more!

We listen, engage, and respond to what is being said online referring to your brand. This allows us to ‘personalize’ our services for your brand, and eventually reach more potential customers while promoting brand loyalty as well.

First, it’s true. Not every social media outlet works for every business. Some may have the bulk of their fans on Facebook or Pinterest. Others may swear by Linked In or Instagram, and those who love Twitter really love Twitter.

But until you actually learn all that each of these engaging social media sites can do, it’s tough to make a fair assessment. So, what we DO have to do as marketers, if we’re going to be smart about our product and services marketing, is give each outlet its due.

Learning ALL an outlet can do is the first step. In example, few understand the power of Linked In and assume it’s all about job networking. We have had more business owners end up favoring this space than any other; their participation in groups has wound up getting them more engagements, sales, and even helped them in other business to business opportunities!

Engaging and interacting in that space is the second step. Then, and only then, is it fair to say this outlet simply doesn’t work for what you write. Other business people, for example, start out despising Twitter and its abbreviated, micro-blogging world, only to discover it’s the fastest way for them to create buzz among their clients. They can have micro-conversations, not take too much time, and still effectively communicate with thousands of clients, all at once!

These business owners become, as you might imagine, instant Twitter devotees and can launch a Twitter chat in less time than it take me to type t-w-i-t-t-e-r.

NOTE: “Engaging and interacting” does not mean shouting, “Look at me, look at me.” Offer links to other sites your readers will like, even other books you’ve enjoyed (then that author is sure to share the love with her readers, and so on and so on…) The more valuable information you can share, the more valuable and authentic you are to your readers.

Giving a site time to work its magic is the third step. Social Media Confusion can make or break a client list. Giving each outlet its due doesn’t mean two weeks, three posts and you’re outta’ there (though we understand the temptation). This isn’t a weekend in Vegas, folks! You can’t take three swipes on a canvas and have a Rembrandt any easier than you can call three chapters a book and the same goes for social media.

When we work with clients on social media, the goal is to explore several spaces over the course of a couple months and share all the tips and tricks that make each space work for other users; how to make the outlets complement each OTHER, and how to actually give each site its fair due.

If you need proven, reliable and most importantly EXPERIENCED marketing help with launching your business venture, please call 561.775.3278 to contact Mark Bennett at KAUFFS WEB today.

AT KAUFFS –  “IMAGE IS EVERYTHING”

 

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Test Marketing Products Purchase Validity

What is the importance of Test Marketing Products Purchase Validity? A prospective customer called me this morning at KAUFFS Web Design and had concerns about his product selling on the internet and not meeting his hoped expectations. He inquired about possible “test marketing” his product prior to launching a full blown website and campaign.

So how do you know for sure if your idea will be successful or not,  before you begin investing a significant amount of time creating  your product?

Test Marketing Products Purchase Validity

This article will talk about the steps needed to test the market validity of a product to see if it is worthwhile to take the next step and create or promote it to potentially make money.

 

  1. MAKE SURE A MARKET EXISTS: See if people are interested in what you are offering. If you end up finding out that a market does not exist, you’ve already saved yourself a lot of time.

 

  1. MAKE A LIST OF YOUR PRODUCTS FEATURES AND BENEFITS: The only thing you should worry about are the product’s features, and the product’s benefits; No, they are not the same thing. I think every entrepreneur struggles at one point in their lives trying to make sense of the difference between the two and describe them properly.

 

  1. EMAIL MARKETING: In order to convince a person to initiate a buying action, it’s easier if we get them to take a smaller action first. We know this already. This is why we get free samples, why we are encouraged to test drive, and why we want to capture email leads.

 

  1. OPT IN PAGE: Setting up a properly formatted page to introduce the product and/or services correctly is KEY. You want people interested, not dissuaded. At KAUFFS, we make beautifully engaging graphics to help facilitate the flow process.

 

For the purpose of testing Test Marketing Products Purchase Validity and our ideas for future online products, if we can’t get people to be interested in what we have to offer and simply sign up for an email list (the small action), then there’s no point in creating the sales page and/or the product itself. If they don’t want to test drive the car, they are not going to buy it. Offering something for “free” or a discount when the product is available is always desirable. A discount in exchange for feedback.

What you finally and most importantly must take into consideration is your target audience and the SEO and marketing already established by the competition. There are literally MILLIONS of websites offering deals, bargains, last-chance offers…What is going to set YOUR product apart from others? What makes it UNIQUE? Without having a paid SEO/SEM/SMM marketing plan your results are going to be small as your competition is massive…even with the testing alone. You must generate an interest in traffic to the website..otherwise there will be no one to test, A niche or innovative idea is best.

A startup website takes years to mature naturally.. There are multiple avenues for testing..some free and some that charge a small fee would be a good way to judge. Forums, clubs, research into specific avenues, social media, email marketing campaigns, video seminars, surveys, freebies. Etc all are important to startups….

If you need proven, reliable and most importantly EXPERIENCED marketing help with launching your business venture, please call 561.775.3278 to contact Mark Bennett at KAUFFS WEB today.

AT KAUFFS –  “IMAGE IS EVERYTHING”

Bullet-Proofing Your Business From The Inevitable Online Reputation Attack

Bullet-Proofing Your Business From The Inevitable Online Reputation Attack

If your business hasn’t yet been hit with an online reputation attack, chances are it will be.

Bullet-Proofing Your Online ReputationYour business may be humming along blissfully doing commerce when it gets hit by the inevitable online reputation attack.

It may come from left field; it may be a very atypical experience for your company. And you may discover you weren’t ready for it. It could be prominent and could immediately start eroding your business’s bottom line.

If it hasn’t happened to you yet, it almost certainly will. Let me explain why and share how to prepare for it ahead of time so that you can insulate your business and negate the impact.

It Really Could Happen To You

Companies are nearly always in denial until it happens. You think, “We work hard, produce a great product, and we are honest — everyone appreciates that we are a dependable, good business.” But there are many things that are out of your complete control, and this is where uncertainty enters the picture. Always.

Many mistakenly think that if they’re already effectively promoting themselves online, they are simultaneously performing good reputation management. But a good web presence isn’t sufficient to protect you.

When everything’s coming up roses, it seems like you’re golden and can do no wrong. But that’s an incomplete picture of the situation.

Despite great training and optimum customer service policies, a customer will eventually have a bad interaction with one of your employees. Or one of your employees may have an ax to grind. Or someone may just decide they dislike you.

You may just run across a crazy person, or a competitor may choose to increase their sales at your expense. And one of these interactions is going to get broadcast online.

Once the interaction happens, it will stand out like a sore thumb on a popular reviews site, or it will rank near the top of a search results page when people type in your name. Or even worse — someone will create a whole website or blog to vilify you; they’ll post social media status updates that ridicule you; they’ll lambaste you by making a video.

In the worst-case scenario, they might even do all of the above!

How heavily the inevitable impact hits you will depend upon how well you’ve prepared proactively.

Face it, proactive online reputation management (“Proactive ORM”) is rather like taking out business insurance. Pay the price of preparing up front to avoid the greater costs of scrambling to dig yourself out and the lost revenue that could result.

So how does a business perform Proactive ORM?

Proactive ORM Checklist

• Have a website. This one should be the most obvious, of course. Not only should you have a website, but it should be optimized for search engines pretty well. That means some nicely customized Titles on each page, Meta Descriptions, text content on the pages, images, nice link structure and more.

Also, setting the site up on a good content management system (like WordPress) may convey inbuilt advantages. Whereas, if you build it on a terribly bad system, you’ll hamstring your effectiveness in search results.

• Have your business registered in Google My Business, Google+ and Bing Places for Business. While Google+ keeps on being weakened by Google’s inconsistent strategic direction , it’s still pretty influential in search. Google My Local is closely integrated with it and is ideal for local businesses to optimize through.

If you’re not local, you can still build out your Google+ business/brand page. Once it’s built, you should enhance it by posting to it and developing some audience there.

• Have a Facebook page and develop it. Developing it includes good graphics, description and such for the profile, but also developing a following through posting consistently over time and interacting with your followers.

You may try advertising on Facebook to gain followers, if you’re not familiar with other methods.

• Have a Twitter account and develop it. Developing a Twitter account is similar to Facebook. Not only should your profile be designed optimally, but you also need to post consistently, interact with the community and grow your number of followers.

• Develop photo-sharing social accounts, including Instagram, Pinterest and Flickr. There are also others.

• YouTube. Develop your channel page and post a handful of videos. Also consider building your Vimeo and Vine pages similarly.

• Build business profiles in online business directories and internet yellow pages. Some examples: YP.com, Superpages.com, Yellowbook, Yelp and others, including business directories that are specific to your type of business (think of ones like Hotels.com, Lawyers.com, Restaurants.com and the like).

This is not just for “local” businesses! All businesses have business addresses, so at minimum, you ought to be leveraging that to have your headquarters established in online directories.

• Register memberships with local association directories such as your chamber of commerce, business district alliances and the Better Business Bureau. If the association provides members with profile pages that are accessible by search engines, then it may be useful and beneficial for the purpose of Proactive ORM.

• LinkedIn. Your company ought to have its own LinkedIn page, and employees should be encouraged to have LinkedIn profiles/resumes that cite the company name properly and uniformly. This practice creates a small internal network within LinkedIn that indicates a higher relative popularity for the company page than the pages with fewer to no references.

• Publish some mixed-media content. Different stuff may be more or less suitable to different businesses, but nearly all businesses can publish photos on the image-sharing accounts mentioned earlier.

Add to that other things, such as: slideshow presentations, white papers and PDFs, helpful maps of stuff related to your business, infographics and more.

• Write a book. I’ve written in the past about how writing a book helps local search optimization, and that’s still the case; it also helps with general rankings. But beyond those semi-arcane SEO benefits, it helps with reputations because book pages can rank very prominently in search all on their own.

For instance, search for “Moosewood Restaurant,” and you’re likely to see their eponymous cookbook appearing in their first pages of search results from sites like Amazon.com or Google Books.

• Set up a Wikipedia page for your business. I probably shouldn’t include this one, because it comes with many caveats, and it’s really only for experts. You can only get a Wikipedia article if your business qualifies for it — essentially, your company needs to be almost a household name.

If you do qualify, ask someone skilled in the Wikipedia community to set it up for you, and be sure it includes the company logo and significant information.

Naturally, each of the items that is set up needs to be optimized for the keywords — and variations of keywords — that people would be using to search for your business.

Not only your commonly used form of your business name should be optimized for, but perhaps some variations, or even common misspellings, in some cases. Do people type it in correctly, or is a lot of your visitor traffic coming in after searches for your name leaving out spaces and such?

There is certainly a lot more that can be done, but most of the items I’ve listed are the most common things that are implemented by reputation specialists. Even if one has done the bare-bones setup of these elements, chances are that more development can be focused upon each one.

The most common issue I see when clients bring me reputation projects that have already been begun is that a website, a blog or social media profiles will be set up but not published upon consistently and professionally — so no real audience is developed.

So if you have these elements, review them with a critical eye to see if they each need further strengthening to really be of use to you.

Summary

Setting all these items up isn’t a guarantee that you’ll fully shield your business when an inevitable attack occurs. But, much like the old medieval castles in the past, it will insulate you somewhat if an attack happens and will likely reduce the seriousness.

It could be the difference between something nasty appearing in the very first position on the page for your name search, or five items instead of just one.

And if your well-developed elements can keep a nasty thing down at the bottom of page one, that’s still generally less visible and, therefore, less damaging than items ranking higher on the page.

So don’t neglect your reputation preparations. This is not an unnecessary expense, and developing most of these things will have some level of benefit to your company’s SEO and overall marketing, too.

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Increase Website Traffic

Looking for a comprehensive digital strategy service? Why not KAUFF’S Web Design?

There is a fine line of difference between digital marketing and digital strategy. But at KAUFF’S Web Design, we make the difference disappear with our hands-on approach to everything digital!
Our mission is to help businesses adapt to the rapidly changing needs of the internet and to evolve into leaders of the digital future. We achieve this by combining consultancy, management, our services, and our experience in the digital marketing and strategy business. In simple words, we are your one stop solution when it comes to:
•Increasing brand awareness
•Promoting loyalty
•Increasing your leads and potential customers
•Making you expand into new markets
•Strategizing your business to the flexible needs of the digital age
We can help you implement flexible digital strategies that can help transform your business!
By providing insight on modern marketing and management techniques on the web, we put digital trends in context. Through our digital auditing capabilities, we can help implement game changing business strategies, organize digital roadmaps, and quantify the value of digital for your business. In simple words, we can help position your business strategically on the web with our comprehensive services, including:
•Web Development
•Ecommerce
•Mobile development
•Digital marketing strategizing and management
•Social media marketing
We put your business on the front foot with your personalized services.
As a business that provides digital services to other businesses, we realize the importance of different industries, and how each business is unique. This helps us in implementing strategies that are personalized for our clients to ensure maximum productivity in achieving their goals.
We are a business that provides scalable services to startups and even multinational corporations. Our extensive range of clientele is a result of our digital research, our subject matter experts and a proven methodology of gauging trends. We can help you stay up to date with the recent trends in digital marketing and management, and how you can position your business goals and objectives to be flexible to those changes. We can help you stay on top of what’s happening in digital with detailed analyses of trends that affect your business. Our trend report is a great foundation to developing digital strategies.
•Recognizable visual examples of digital trends
•Digital trends explained and demystified
•Identifies maturity of digital trend
•Supporting data on digital trend magnitude
•Captures relevance and gauges impact to business
We are your solution to help launch your business on a global scale.
We rapidly test industry best practices to bring new concepts to the table. This can help define digital design style guides, build responsive websites and mobile apps, and integrate digital platforms for your business.
At KAUFF’S Web Design, we can help get your strategy out of your imagination and can make them practical. We can streamline the activity and processes in your business to optimize productivity through:
•Rapid feature identification
•Sketches and page flows
•Visual designs
•Working HTML prototypes
•Responsive design demonstration
A comprehensive digital strategy is your key to become a digital leader in your industry. And with our help, you can achieve your goals and objectives effectively!
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SEO Marketing Tips

SEO Marketing Tips

Today, the major marketing channel for most brands is the internet and in order to maintain their marketing edge, it is crucial for businesses to stay up-to-date on the best SEO practices. SEO Marketing Tips. As opposed to conventional marketing strategies, search engine optimization is a technique that drives targeted traffic to your website, which is highly likely to convert into customers and that’s something you don’t want to lose out on. Mastering the art of SEO is necessary if you wish to stay profitable and relevant in the digital landscape, understanding and implementing SEO is the way. However, a new year has begun and you cannot use the same strategies you did last year.

Some of the important SEO tactics you need to incorporate in your strategy for keeping up with latest algorithm changes are discussed below:

Content remains the king of all: This doesn’t seem to be changing any time soon. Quality content is now even more highly regarded than before, which means that keyword saturation is not going to do it anymore. Now, search engines are more focused on checking if the content you are offering is relevant to the search query. Therefore, you need to continue creating top-notch and relevant content for your website, which is the response to queries your audience will enter in search engines. Try and make definitive guides that will prove useful to your audience. Remember that being good is no longer enough; you have to be awesome or you are out.

Social signals are going to do a lot of signaling: For quite some time, there have been rumors and predictions that Google takes social signals in account in search engine rankings. While the search engine giant continues to deny this; there is no denying that it puts a great deal of emphasis in user experience. As social signals indicate how much the content appealed to the users, they are also going to carry considerable weight and should be taken into consideration.

Mobile friendliness is no longer an option; it is a must: In last year, mobile searches were easily able to dominate desktop searches in terms of volume. With the most recent update to search engine algorithm, the mobile user experience has gained even more importance. Mobile-friendly websites are now ranked higher in all mobile searches and search snippets also indicate if a website is mobile-friendly or not. According to an SEO Expert from Kauff’s Web Design, organic traffic for websites that aren’t optimized for mobile has already been noted. Hence, this is another technique you need to look out for.

Multimedia content is popular: You can only stay in the SEO game if you can produce original and top-quality content by incorporating visual media like presentations, videos and graphics. These days, visual content is favored a great deal more and statistics indicate that it is going to get even more powerful. Multimedia content is going to be ranked higher with Google’s focus on user experience so that’s where you need to pay attention going forward.

Remember your SEO Marketing Tips. SEO is a landscape that’s changing constantly and you need to go with the flow if you wish to succeed.  Contact us today for more information.

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SEO Company in Palm Beach

SEO Company in Palm Beach

Who to call? Search Engine Optimization is a unique process through which your brand or business can get maximum visibility at a minimum investment. The idea is to incorporate keywords or relevant search words in all the content that goes to the internet. By doing so, you are actually tailoring your content to show up each time a prospective customer initiates a search anywhere in the world SEO Company.

 

Hire an SEO Company Palm Beach

The whole process starts with identifying the right keywords that make a difference to your brand. For instance, if you are dealing in a particular type of lens care service, you better be talking about what lens care professionals are going to be looking for. This will include things like latest in lens care technology, new methods of vision care, so on and so forth. Once we understand the subject, the next area of focus is to identify the keywords. Depending on the service that you are offering, you have to identify keywords. This requires intense research and so hiring a good SEO company in Florida like Kauffs Web Design, an SEO Company, can help you do the job.
Here are a few tips to keep in mind when you are hiring an SEO Company in Palm Beach or anywhere in Florida:
Check for experience: When you are hiring an SEO Company in Palm Beach, hiring novices will not help. You need experienced hands to do the job. Check out the portfolio of work and accordingly choose people who are best suited to do the job. For instance, those who have experience of working for the eye care industry are well equipped to understand the needs of the opticians.
Enquire about services: There are many SEO companies who promise a lot of things but if you are really keen to get the job done, you have to be sure to clarify the deliverables at the start of the project.
Insist on reviews: The entire purpose of social media campaign is to give you the marketer, the power to understand and make changes at regular intervals. Therefore, hire an agency that allows you to review campaigns regularly. After all, they have to be open to the idea of making amendments.
At Kauffs Web Design we provide our clients with strong visual designs to strengthen your message, user experience and increase SALES. Our website solutions are focused on helping companies and brands increase the value of their digital investments.  Call us today at 561.775.3278
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Kauffs Web Design A Digital Marketing Agency in Palm Beach Gardens

Someone famous or smart or brilliant or successful (at least much more famous, smarter, more brilliant and more successful than us!) once said that you can’t know where you are going until you know where you have been. What better time to take stock than at the end of the year – to understand what we have done, where we are now, and how far we still have to go.

 

At Kauffs Web Design, the year 2015 was a time of real growth in a number of ways. Our list of clients grew, our team of dedicated staff members grew and our product offerings grew. Let’s whet your appetite for what’s to come in 2016 –

 

  • Search Engine Optimization Packages
  • Social Media Management Options
  • Social Media Optimization
  • Search Engine Marketing
  • E-Commerce Solutions
  • Secure Web Hosting

and of course, incredibly feature-rich and mind-blowing Website Design….

 

Kauffs Web Design is a Digital Marketing Agency in Palm Beach Gardens that is a creative firm dedicated to providing exceptional result driven solutions to get your business ahead of the game. Our diverse skill set and experience allows us to tailor our services to meet your business needs.

 

Give us a call today at 561.775.3278

mark-s-bennett

Mark S. Bennett

Kauffs Web Design

3587 Northlake Blvd. Palm Beach Gardens, FL 33403

Office: 561.775.3278

Cell:     (561) 644.6772

E: mark@kauffs.com

Top 6 Web Design Mistakes Small Businesses Make

Website-Design

Web Design Mistakes Small Businesses Make

 

Small businesses websites are a vital piece of marketing and branding .   Customers are coming to your website for a specific reason, and your site must answer the consumers questions and they should be able to use the site to sell your product or service. If you get your website designed wrong, you can easily lose thousands of dollars initially, and ultimately lose even more money in potential revenue that you could be making from a well designed, properly functioning website.

Grow your bottom line by avoiding many of these common mistakes among business owners:


1. Putting urgency over understanding your target market.

Instead of focusing on getting your website done as soon as possible, you must first research your target audience in your specific market. Then, design your website around your research.
For instance, if your target market is older, perhaps the font size should be larger. Or if your product is geared towards a younger demographic, then you need to think about catering your site to be smartphone compatible.
You’re going to have to determine where should your users go once they get to your site? That question is easily answered if you know your market.


2. Design is too busy or flashy.

In order to be successful on the Internet you need to focus on marketing your website — not a flashy design.

Your design should not just be focused on bringing users there, but also getting them to the right place once they reach your homepage.
Plus, flashy websites don’t look good on mobile phones or tablets, and a large majority of Internet users now visit websites from these wireless devices.


Remember:
when a visitor comes to your website, they probably already know what they want out of it.  If within three seconds (or 2 to 4 clicks) they can’t figure out what to do next, you might need to go back to the drawing board. With the advent of so many websites a typical consumer will go to approximately ten different websites before making a purchase.

3. No clear call to action.

Once potential clients have found your website do they know what to do next?  Do you want them to buy your products or services, contact you, or subscribe to your business e-newsletter? You need to tell visitors what the next step is and when (ideally, now!). Your content should answer the question, “What’s in it for me?” and then the call to action tells them what to do next.

5. Stale, out-of-date content.

Customers expect your website to contain the latest information about your products, services, and company. When it doesn’t have this, they may assume you’re not in business any longer, or simply aren’t innovative and ahead of the competition. Your content must address the needs of your customers (or potential customers) and be updated as things change. If you have a blog, updating it at least once a week — if not more — can help you drive visitors to your website and keep search engines happy.

6. Trying to target everyone.

This goes back to knowing your target market; your website will be a mess if you try to accommodate every kind of visitor you might end up getting. It’s best to figure out your most frequent users and focus on creating the best possible experience for them. If you try to please the masses you’ll likely end up not pleasing anyone.

7. Taking the DIY route.

Your website is often your customers’ first experience with your brand. If you don’t have design experience, do you really think you can do it justice? Remember first impressions are everything. Don’t allow your customer to make assumptions about your business because of a poorly designed website.

 

Give Me a Call Today and let me give you a free website evaluation.  Image is Everything

 

7 Ways to Capture More Leads Digitally

We often get so caught up in the excitement of the latest and greatest digital platform that we forget one thing: in the end, it’s all about making conversions for your business. Are you doing everything you can to capture leads with your digital activities? Here are 7 methods you might not have tried to capture more leads for your business online.

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