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Maximize Mobile Marketing

Maximize Mobile Marketing

The smartphone has certainly left its mark, surpassing 1 billion active users checking their phones on average 80 times within a day. As a result, mobile presents a big opportunity for marketers. Similarly, as average smartphone conversion rates have gone up 64 percent for mobile compared to average desktop conversion rates, there’s still room for growth for retailers and brands — as long as they make m-commerce investments. A report by App Geeks, the company reviewing and ranking app development companies within the U.S. businesses taking aim at mobile advertsing. Their findings are that they are doing so by implementing mobile optimized landing pages, using location-based services, cutting site load time or generating mobile-friendly content that adds value to their customers’ lives.

Maximize Mobile Marketing

Subsequently, in the case of Walmart, who wanted to Maximize Mobile Marketing, changed its mobile site fonts, imagery and code cut load time from 7.2 seconds to 2.3. In a separate example, Topshop executed a new mobile layer, which resulted in a “4 percent increase in products added to basket.” In retrospect, The reason may be convenience, as users want to go anywhere with their devices and do anything. As a result, Mobile convenience is not to be underestimated as nearly half, or 49.7 percent, of purchases, were made via m-commerce in the U.S. and the U.K. during 2018. Based on traffic and market share, mobile has more leverage. Beating out desktop traffic, mobile was at 55.8 percent while desktop was at 44.2 percent, showing boosted potential for mobile campaigns. Driven by smartphone dependency, mobile will continue to outreach desktop and provide marketers new endpoints for converting users — into longtime customers.

 

internet-scam

Tech Support Scams

Tech Support Scams

 

How tech support scams work


Tech Support Scams: Scammers may call you directly on your phone and pretend to be representatives of a software company. They might even spoof the caller ID so that it displays a legitimate support phone number from a trusted company. They can then ask you to install applications that give them remote access to your device. Using remote access, these experienced scammers can misrepresent normal system output as signs of problems.

Scammers might also initiate contact by displaying fake error messages on websites you visit, displaying support numbers and enticing you to call. They can also put your browser on full screen and display pop-up messages that won’t go away, essentially locking your browser. These fake error messages aim to trick you into calling an indicated technical support hotline.

When you engage with the scammers, they can offer fake solutions for your “problems” and ask for payment in the form of a one-time fee or subscription to a purported support service.

 

Some scammers call and claim to be computer techs associated with well-known companies like Microsoft or Apple. Other scammers send pop-up messages that warn about computer problems. They say they’ve detected viruses or other malware on your computer. They claim to be “tech support” and will ask you to give them remote access to your computer. Eventually, they’ll diagnose a non-existent problem and ask you to pay for unnecessary – or even harmful – services.

If you get an unexpected pop-up, call, spam email or other urgent message about problems with your computer, stop. Don’t click on any links, don’t give control of your computer and don’t send any money.

How the Tech Support Scams Work

Scammers may call, place alarming pop-up messages on your computer, offer free “security” scans, or set up fake websites – all to convince you that your computer is infected. The scammers try to get you on the phone, and then work to convince you there’s a problem. Finally, they ask you to pay them to fix that non-existent problem.

Tech support scams often start with a pop-up that wants you to call now, or else... If you get an urgent message like this, don’t click, call, send money or give anyone control of your computer.

Tech Support Scams

To convince you that both the scammers and the problems are real, the scammers may:

  • pretend to be from a well-known company – like Microsoft or Apple
  • use lots of technical terms
  • ask you to get on your computer and open some files – and then tell you those files show a problem (when they don’t)

Then, once they’ve convinced you that your computer has a problem, the scammers might:

  • ask you to give them remote access to your computer – which lets them change your computer settings so your computer is vulnerable to attack
  • trick you into installing malware that gives them access to your computer and sensitive data, like user names and passwords
  • try to sell you software that’s worthless, or that you could get elsewhere for free
  • try to enroll you in a worthless computer maintenance or warranty program
  • ask for credit card information so they can bill you for phony services, or services you could get elsewhere for free
  • direct you to websites and ask you to enter your credit card number and other personal information

These scammers want to get your money, access to your computer, or both. But there are things you can do to stop them.

If You Get a Call or Pop-Up

  • If you get an unexpected or urgent call from someone who claims to be tech support, hang up. It’s not a real call. And don’t rely on caller ID to prove who a caller is. Criminals can make caller ID seem like they’re calling from a legitimate company or a local number.
  • If you get a pop-up message that tells you to call tech support, ignore it. There are legitimate pop-ups from your security software to do things like update your operating system. But do not call a number that pops up on your screen in a warning about a computer problem.
  • If you’re concerned about your computer, call your security software company directly – but don’t use the phone number in the pop-up or on caller ID. Instead, look for the company’s contact information online, or on a software package or your receipt.
  • Never share passwords or give control of your computer to anyone who contacts you.

If You Were Scammed

  • Get rid of malware. Update or download legitimate security software and scan your computer. Delete anything the software says is a problem.
  • Change any passwords that you shared with someone. Change the passwords on every account that uses passwords you shared.
  • If you paid for bogus services with a credit card, call your credit card company and ask to reverse the charges. Check your statements for any charges you didn’t make, and ask to reverse those, too. Report it to ftc.gov/complaint.

How to protect against tech support scams


First, be sure to follow these tips on how to keep your computer secure.

It is also important to keep the following in mind:

  • Microsoft does not send unsolicited email messages or make unsolicited phone calls to request personal or financial information, or to provide technical support to fix your computer.
  • Any communication with Microsoft has to be initiated by you.
  • If a notification appears with a phone number, don’t call the number. Error and warning messages from Microsoft never include a phone number.
  • Download software only from official Microsoft partner websites or the Microsoft Store. Be wary of downloading software from third-party sites, as some of them might have been modified without the author’s knowledge to bundle support scam malware and other threats.
  • Use Microsoft Edge when browsing the internet. It blocks known support scam sites using Windows Defender SmartScreen (which is also used by Internet Explorer). Furthermore, Microsoft Edge can stop pop-up dialog loops used by these sites.
  • Turn on Windows Security real-time antivirus protection in Windows 10. It detects and removes known support scam malware.
  • Microsoft technical support will never ask that you pay for support in the form of Bitcoin or gift cards.

Refund Scams

If you paid for tech support services, and you later get a call about a refund, that call is probably also a scam. Don’t give the person any personal or financial information.

The refund scam works like this: Several months after a purchase, someone calls to ask if you were happy with the service. If you say “No”, the scammer offers a refund. Or, the caller says the company is going out of business and giving refunds. The scammer eventually asks for your bank or credit card account number, or asks for access to your bank account to make a deposit. But instead of putting money in your account, the scammer takes money from your account.

If you get a call like this, hang up, and report it: ftc.gov/complaint.

 

Let us help you secure your accounts today, contact Kauffs Marketing at 561-775-0735

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Digital Marketing Palm Beach

Digital Marketing Palm Beach

 

Digital Marketing for Small Businesses – incl. SEO, Google Ads (AdWords) and Facebook Ads

Search Engine Marketing (SEM) Consultant for Small Businesses:
Digital Marketing strategies can include Search Engine Optimization (SEO), Google Ads (previously AdWords) (PPC), Bing AdsFacebook Ads, and Google Local Listing (Google My Business). Each area has its benefits. Most small business owners have tight budgets and need to prioritize which online marketing efforts will bring them the most leads and customers. Give KAUFFS Internet Marketing a call and I would be happy to help you decide what is worth the cost in your situation. I would like to become your Web Marketing consultant.

Free SEO Evaluation –
Contact me and I’ll send you a written evaluation of your current website SEO.

Getting web marketing results quickly for a small business for very reasonable costs requires being smart. SEO has changed recently especially if you sell your product/service locally. For example, for SEO in Palm Beach Gardens Area you should also focus on Google My Business and Yelp. For more information on each area of Internet/Web Marketing, click on the links below.

Your Internet Marketing Consultant helps plan and implement your Internet Marketing strategies. You focus on your business… and let us focus on getting you more leads and customers!

Digital Marketing Palm Beach

Internet Marketing Lead Generation Details:

• Search Engine Optimization (SEO) to bring you more prospects…
• AdWords Advertising (PPC/CPC) to bring you more prospects…
• Google+ My Business to bring you more local prospects…
• Facebook Ads to bring you more prospects…

Turn Leads into Customers:

• Conversion Rate Optimization (CRO) to turn more prospects into customers.

I am an expert at helping my clients make money. Beware of marketing firms who are expert at making themselves money by wanting you to pay them $1,000-$2,000 a month forever. Your budget is YOUR budget; we will devise the best scenario and strategy based on what YOU tell us to work with.Here at KAUFF’S Web Design, we continually strive to improve the end user experience. We realize that each business, whether a startup or a multinational, has their unique demands and requirements for jobs. This is why we leverage our efforts towards providing hands-on customer service to all our clients.

Contact us today at 561-775-0735

 

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Palm Beach Internet Marketing

Let KAUFF’S Web Design become your social media captain with Palm Beach Internet Marketing!

Social media marketing is now a fundamental element of modern digital marketing strategies. While every business would love having a social media account or two, only few of them really know how to truly leverage on them. Yes, social media does have the potential to take your business, your customers, and your revenues to new heights. That being said, you will need to have a strategy lined up for it with measurable goals and objectives.

That’s where KAUFF’S Web Design comes into play. Through our professional consultancy and social media service, you can leverage on the hottest platform there is on the internet today!

That’s great, but how do you plan to do it?

At KAUFF’S Web Design, we eat, breathe, live, Palm Beach Internet Marketing and love new media. Our expertise lies in creating social media strategies that can help you reach your potential market on all platforms, including Twitter, Facebook, Google+, Pinterest, YouTube, LinkedIn, and others. We create on-target content, PPC ads, brand placement, and much more!

We listen, engage, and respond to what is being said online referring to your brand. This allows us to ‘personalize’ our services for your brand, and eventually reach more potential customers while promoting brand loyalty as well.

 

Palm Beach Internet Marketing

So what basically are your social media services?

In short, our social media services include:

  • Effectively setting up and customization of top-tiered social media platforms (Google+, Pinterest, Facebook, Twitter, YouTube, LinkedIn, Corporate Blog).
  • Responding to questions and interacting with your brand’s fans, followers, and customers.
  • Managing social media accounts – Collecting data from your social media profiles to know how people are responding to your campaigns, and then implementing strategies to make your campaigns more effective.
  • Using methodologies that attract new fans and followers – creating conversations, tweets, topics, and other things that can go viral and please your online audiences.
  • Posting positive brand mentions, press releases, and connecting with other media outlets.
  • Leveraging your online and offline marketing initiatives through social media channels.
  • Driving new as well as existing consumers to your website and increase B2B and customer sales.

From the looks of it, you can tell that your social media service is not only comprehensive, but interactive as well. Once you hire us, we can help you through:

  • Blog development
  • Content development
  • Community development and management
  • Performance analytics
  • Strategic placement
  • Social media training
  • Video design and production
  • Monitoring
  • Social media policy
  • Workflow
  • Response strategy

A strong social media campaign is integrated across all the media where your potential audience is. At KAUFF’S Web Design, we provide consultancy that can help you realize what social media platforms are best for your business.
With Palm Beach Internet Marketing, we use social media to get to know your customers. We learn where they like to hang out, what they’re talking about and what they’re saying about your brand. We then use that intelligence to generate creative, strategic content to spur conversation, remediate customer issues, spotlight brand advocates, and eventually make your business grow on the internet.

IMPROVE YOUR BUSINESS

Kauffs Web Design A Digital Marketing Agency in Palm Beach Gardens

At Kauffs Web Design, the year 2016 was a time of real growth in a number of ways. Our list of clients grew, our team of dedicated staff members grew and our product offerings grew. Let’s whet your appetite for what’s coming in 2017 –

 

  • Search Engine Optimization Packages
  • Social Media Management Options
  • Social Media Optimization
  • Search Engine Marketing
  • E-Commerce Solutions
  • Secure Web Hosting

and of course, incredibly feature-rich and mind-blowing Website Design….

 

Kauffs Web Design is a Digital Marketing Agency in Palm Beach Gardens that is a creative firm dedicated to providing exceptional result driven solutions to get your business ahead of the game. Our diverse skill set and experience allows us to tailor our services to meet your business needs.

 

Give us a call today at 561.775.3278

mark-s-bennett

Mark S. Bennett

Kauffs Web Design

3587 Northlake Blvd. Palm Beach Gardens, FL 33403

Office: 561.775.3278

Cell:     (561) 644.6772

E: mark@kauffs.com

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KAUFFS Web Design Trends to Try in 2017

KAUFFS Web Design Trends to Try in 2017

Ready to refresh your website? The start of the year is a great time to take a hard look at your existing design – or even new projects – and think about how to incorporate some of the latest trends into the framework.

From functionality to color and typography, 2017 will be a year of new ideas and new visual concepts to explore. Some of those designs are already starting to pop up, providing you with just enough visual inspiration to get off to the right start in the new year.

If you want to get 2017 started off with a kick,  call 561.775.3278 to contact Mark Bennett at KAUFFS WEB today to give your business website look a fresh take.

AT KAUFFS –  “IMAGE IS EVERYTHING”

Web Design Trends 2017

1. Gradients

Web Design Trends 2017
Interactivesites
Symodd

Missing from the design landscape for a few years, gradients are making a major comeback. But the look of the color blurring technique has shifted.

In the last round of gradients, there were subtle variations throughout the design. Apple’s iOS icons were a prime example. Now, gradients are big, bold and use plenty of color.

The most popular usage is a two color gradient overlay on photos. (This technique can look absolutely amazing!) It’s a great option to switch up your look or to make a less-than-interesting photo a little more intriguing. You can also use a gradient background to draw the eye when you don’t have other imagery to work with.

2. Video with Sound

Myst
Standardfilms
Thefourthphase

People are becoming more accustomed to watching videos – from short bits of YouTube to movies – on their devices. Websites can mimic this cinematic experience as well with a full-on video with sound display on the homepage. (It does not have to be auto-play to be effective.)

Proceed with caution. Include an option to toggle sound off and on, because not all users will appreciate it. The content needs to be so stellar that users will demand sound as part of the experience. (This is a trend that can be tough to pull off but can work beautifully if you have the right video and sound content combination.)

3. Virtual Reality (Almost)

Nojdigmedmer
Titanfall
Health digital transformation

Virtual Reality will likely be the most talked about design element of 2017. With more devices on the market – and at affordable price points – VR is going to be big. Gamers will probably get the most out of VR initially, but it could definitely reach into marketing and other applications.

You’ll need to be ready to design for it. But moreover, you need to be ready to create virtual reality experiences that don’t require a headset. This includes website designs with 360-degree video and other highly interactive experiences with three-dimensional effects.

Anything that takes interaction to the next level will have that VR feel and be perfectly on-trend.

4. Even More Parallax

Doomsday
Allen
Beoplay

Parallax scrolling effects were a big trend in 2016 and designers have only gotten cleverer with these mouse-based movements. That trend will continue with more impressive – and fancier parallax effects.

Look for parallax effects that move up, rather than down, and movements that capture a much more layered design. The key to almost every design trend in 2017 is that touch of reality and parallax will be no exception. The more real the movement looks on the screen, the more users will want it.

5. Super Simple Homepages

Kite
Vera Wang
August

More designs will start to strip away the type heavy homepage styles that have been popular for a while. More designers are opting for design that feature only a word or two on the first screen of the design.

And before you worry about SEO, these pages are often packed with plenty of information below the scroll. This is a great example of how user habits are changing web design as a whole. Thanks to plenty of scrolling on mobile websites, users are scrolling more on websites regardless of device. This makes it easier to design a light, airy hero area and pack the design with content on the scroll.

6. New Navigation Patterns

New Wave
Toshio
West End

Navigation does not have to be glued to the top of the design. From hidden or pop-out styles to navigation on the side or bottom of the pages, it is trendy to move the menu. (As long as the placement is still quite obvious.)

When considering a change to navigation styles, think about user patterns. Is the nav easy to find and does it work in a manner that users will understand intuitively? If so, go for it. If not, rethink the idea.

7. More Tactile Design

Circles
Society
Honu

Web design is rooted in physical things. It started with Material Design and the development of more tactile planes and layering of objects. This interface trend is expanding to the visuals as well.

Designers are much more rooted in reality. This includes images, rather than illustrations, and plenty of elements that feel like the user can reach out and touch them. The images are more natural as well, featuring elements that are made from materials found in nature and crafted into usable objects.

8. Neutral Color Palettes

Wailua
Dirk
Asoluto

Tactile principles will carry over into color palettes as well. While the last two years have been some of the most colorful we have seen in web design that is going to shift to a more natural, neutral set of hues.

Look for more greens, beiges and muted tones in projects. Color palettes will be derived from the natural world and have less of a bold, bright, almost-neon look to them.

9. Wearables Influence the Web

Apple Watch
Samsung Gear
Moto 360

Small design will influence everything else. Very much in the way a mobile-first design mentality has impacted the way all websites work, a wearable-first approach will most specifically impact app design. (You’ll want your app to work on a phone or a watch, right?)

This influence will likely change the look and complexity of some mobile apps. We might see larger typography and more minimal styles emerge. With so many users opting to buy wearables of some sort and wanting those interactions to replicate on other devices, this method of design is destined to happen sooner rather than later.

10. Custom Typography

Coneflower
Hungry
Tiny giant

Big, bold lettering never goes out of style. It is one of those trends that seems to just get better and better. Thanks to a growing number of web fonts and compatibility, more designers are taking typography risks with more novelty and interesting typefaces.

It’s a win for the design and a win for users that are likely tiring of the same few sans serifs that seem to dominate design projects. From vintage type styles to retro looks to completely custom typefaces, designers need to think about how to add flair with type to create visual interest.

Just keep in mind, cool lettering still needs to be readable. So whether you are pairing it with an image or as stand-alone artwork, make sure users can understand exactly what you are trying to say at a glance.

At KAUFFS WEB If you need proven, reliable and most importantly EXPERIENCED marketing help with launching your business venture, please call 561.775.3278 to contact Mark Bennett at KAUFFS WEB today.

AT KAUFFS –  “IMAGE IS EVERYTHING”

test-marketing-products-purchase-validity-kauffs-product-launch-marketing

Test Marketing Products Purchase Validity

What is the importance of Test Marketing Products Purchase Validity? A prospective customer called me this morning at KAUFFS Web Design and had concerns about his product selling on the internet and not meeting his hoped expectations. He inquired about possible “test marketing” his product prior to launching a full blown website and campaign.

So how do you know for sure if your idea will be successful or not,  before you begin investing a significant amount of time creating  your product?

Test Marketing Products Purchase Validity

This article will talk about the steps needed to test the market validity of a product to see if it is worthwhile to take the next step and create or promote it to potentially make money.

 

  1. MAKE SURE A MARKET EXISTS: See if people are interested in what you are offering. If you end up finding out that a market does not exist, you’ve already saved yourself a lot of time.

 

  1. MAKE A LIST OF YOUR PRODUCTS FEATURES AND BENEFITS: The only thing you should worry about are the product’s features, and the product’s benefits; No, they are not the same thing. I think every entrepreneur struggles at one point in their lives trying to make sense of the difference between the two and describe them properly.

 

  1. EMAIL MARKETING: In order to convince a person to initiate a buying action, it’s easier if we get them to take a smaller action first. We know this already. This is why we get free samples, why we are encouraged to test drive, and why we want to capture email leads.

 

  1. OPT IN PAGE: Setting up a properly formatted page to introduce the product and/or services correctly is KEY. You want people interested, not dissuaded. At KAUFFS, we make beautifully engaging graphics to help facilitate the flow process.

 

For the purpose of testing Test Marketing Products Purchase Validity and our ideas for future online products, if we can’t get people to be interested in what we have to offer and simply sign up for an email list (the small action), then there’s no point in creating the sales page and/or the product itself. If they don’t want to test drive the car, they are not going to buy it. Offering something for “free” or a discount when the product is available is always desirable. A discount in exchange for feedback.

What you finally and most importantly must take into consideration is your target audience and the SEO and marketing already established by the competition. There are literally MILLIONS of websites offering deals, bargains, last-chance offers…What is going to set YOUR product apart from others? What makes it UNIQUE? Without having a paid SEO/SEM/SMM marketing plan your results are going to be small as your competition is massive…even with the testing alone. You must generate an interest in traffic to the website..otherwise there will be no one to test, A niche or innovative idea is best.

A startup website takes years to mature naturally.. There are multiple avenues for testing..some free and some that charge a small fee would be a good way to judge. Forums, clubs, research into specific avenues, social media, email marketing campaigns, video seminars, surveys, freebies. Etc all are important to startups….

If you need proven, reliable and most importantly EXPERIENCED marketing help with launching your business venture, please call 561.775.3278 to contact Mark Bennett at KAUFFS WEB today.

AT KAUFFS –  “IMAGE IS EVERYTHING”