palm-berach-internet-marketing

Palm Beach Internet Marketing

Let KAUFF’S Web Design become your social media captain with Palm Beach Internet Marketing!

Social media marketing is now a fundamental element of modern digital marketing strategies. While every business would love having a social media account or two, only few of them really know how to truly leverage on them. Yes, social media does have the potential to take your business, your customers, and your revenues to new heights. That being said, you will need to have a strategy lined up for it with measurable goals and objectives.

That’s where KAUFF’S Web Design comes into play. Through our professional consultancy and social media service, you can leverage on the hottest platform there is on the internet today!

That’s great, but how do you plan to do it?

At KAUFF’S Web Design, we eat, breathe, live, Palm Beach Internet Marketing and love new media. Our expertise lies in creating social media strategies that can help you reach your potential market on all platforms, including Twitter, Facebook, Google+, Pinterest, YouTube, LinkedIn, and others. We create on-target content, PPC ads, brand placement, and much more!

We listen, engage, and respond to what is being said online referring to your brand. This allows us to ‘personalize’ our services for your brand, and eventually reach more potential customers while promoting brand loyalty as well.

 

Palm Beach Internet Marketing

So what basically are your social media services?

In short, our social media services include:

  • Effectively setting up and customization of top-tiered social media platforms (Google+, Pinterest, Facebook, Twitter, YouTube, LinkedIn, Corporate Blog).
  • Responding to questions and interacting with your brand’s fans, followers, and customers.
  • Managing social media accounts – Collecting data from your social media profiles to know how people are responding to your campaigns, and then implementing strategies to make your campaigns more effective.
  • Using methodologies that attract new fans and followers – creating conversations, tweets, topics, and other things that can go viral and please your online audiences.
  • Posting positive brand mentions, press releases, and connecting with other media outlets.
  • Leveraging your online and offline marketing initiatives through social media channels.
  • Driving new as well as existing consumers to your website and increase B2B and customer sales.

From the looks of it, you can tell that your social media service is not only comprehensive, but interactive as well. Once you hire us, we can help you through:

  • Blog development
  • Content development
  • Community development and management
  • Performance analytics
  • Strategic placement
  • Social media training
  • Video design and production
  • Monitoring
  • Social media policy
  • Workflow
  • Response strategy

A strong social media campaign is integrated across all the media where your potential audience is. At KAUFF’S Web Design, we provide consultancy that can help you realize what social media platforms are best for your business.
With Palm Beach Internet Marketing, we use social media to get to know your customers. We learn where they like to hang out, what they’re talking about and what they’re saying about your brand. We then use that intelligence to generate creative, strategic content to spur conversation, remediate customer issues, spotlight brand advocates, and eventually make your business grow on the internet.

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5 Major Benefits Of Updating Your Website

Redesigning a website is a big haul, but it’s necessary and vital for your business to grow and flourish online. Here’s 5 Major Benefits Of Updating Your Website that you should consider redesigning your website in the near future, if you haven’t already this year.

1. You Stay Current

There’s a very good reason why websites have evolved from the early 2000’s phase of low-res images, flashing banners, and garish colour combinations (aside from being an affront to every principle of design known to man).
We change. The capacity of our hardware and software has changed drastically in the last few years, and it’s likely to keep on changing at high speed. Because our websites have capable of being better, with more capabilities than ever before in colour display and font, for example, it’s become imperative to stay with current trends and leave yesteryear’s trademarks behind.

2. Greater Business Exposure

It’s a natural expectation among today’s populace that your business should have some kind of web presence. After all, what would be your initial reaction to someone telling you about some new business or product? You’d probably Google it.
And we know now that the static, brochure-style website of yesteryear isn’t going to cut it. A current, interactive presence for your company is needed online, not just for transactions or for high-tier networking, but also for greater visibility for searchers in general. Did we also mention that a fresh website gets a better SEO boost than an older one? Websites that have undergone Search Engine Optimisation stand a better chance at getting found by the people who need you.

3. Greater Sales Opportunities

Okay, so you have your new website. It presents a greater opportunity for people to find you. It also presents a way for you to start marketing your business from the very beginning. As a successful business, you want every asset of your company geared towards furthering your reach, sales, and impact. Your website has the opportunity to function as a digital shopfront, and in accordance with your business, should present a searcher with the ability to learn more about you and become interested in what you have to offer. A solid inbound marketing setup will not only help you to bring interested people to your website, but also keep them there, and convert them into highly invested customers.

4. You Keep Up With How People Buy

Want to know something cool and frightening at the same time? According to CEB, 57% of the purchase decision is complete before a customer calls a supplier. This is a huge game-changer, because it means that without a plan, there’s a whole lot of potential business that you stand to lose. Your online presence should meet the needs of a searcher, and present them with information relevant to where they’re at in the decision-making process, helping them to come to the logical decision that you’re a business worth their time and money.

5. An Updated Website Stimulates Growth

Did you know that a fish will only grow as large as its environment allows it to? In the same way, the growth of your business, particularly if a large portion of it is online, is limited by the capabilities of your website. An updated website will get you more business, expanding your reach and support of visitors, converting them to leads and customers. Incorporating an inbound marketing strategy into your updated website will not only allow you to reach more people, but also capture their attention, converting them into valuable leads and eventually high-quality customers.

 

At Kauffs Web Design, we can help your business grow by utilizing the following protocols to boost your business:

 

  • Search Engine Optimization Packages
  • Social Media Management Options
  • Social Media Optimization
  • Search Engine Marketing
  • E-Commerce Solutions
  • Secure Web Hosting

and of course, incredibly feature-rich and mind-blowing Website Design….

 

Kauffs Web Design is a Digital Marketing Agency in Palm Beach Gardens that is a creative firm dedicated to providing exceptional result driven solutions to get your business ahead of the game. Our diverse skill set and experience allows us to tailor our services to meet your business needs.

 

Give us a call today at 561.775.3278

mark-s-bennett

Mark S. Bennett

Kauffs Web Design

3587 Northlake Blvd. Palm Beach Gardens, FL 33403

Office: 561.775.3278

E: mark@kauffs.com

IMPROVE YOUR BUSINESS

Kauffs Web Design A Digital Marketing Agency in Palm Beach Gardens

At Kauffs Web Design, the year 2016 was a time of real growth in a number of ways. Our list of clients grew, our team of dedicated staff members grew and our product offerings grew. Let’s whet your appetite for what’s coming in 2017 –

 

  • Search Engine Optimization Packages
  • Social Media Management Options
  • Social Media Optimization
  • Search Engine Marketing
  • E-Commerce Solutions
  • Secure Web Hosting

and of course, incredibly feature-rich and mind-blowing Website Design….

 

Kauffs Web Design is a Digital Marketing Agency in Palm Beach Gardens that is a creative firm dedicated to providing exceptional result driven solutions to get your business ahead of the game. Our diverse skill set and experience allows us to tailor our services to meet your business needs.

 

Give us a call today at 561.775.3278

mark-s-bennett

Mark S. Bennett

Kauffs Web Design

3587 Northlake Blvd. Palm Beach Gardens, FL 33403

Office: 561.775.3278

Cell:     (561) 644.6772

E: mark@kauffs.com

crwilson

KAUFFS Web Design Trends to Try in 2017

KAUFFS Web Design Trends to Try in 2017

Ready to refresh your website? The start of the year is a great time to take a hard look at your existing design – or even new projects – and think about how to incorporate some of the latest trends into the framework.

From functionality to color and typography, 2017 will be a year of new ideas and new visual concepts to explore. Some of those designs are already starting to pop up, providing you with just enough visual inspiration to get off to the right start in the new year.

If you want to get 2017 started off with a kick,  call 561.775.3278 to contact Mark Bennett at KAUFFS WEB today to give your business website look a fresh take.

AT KAUFFS –  “IMAGE IS EVERYTHING”

Web Design Trends 2017

1. Gradients

Web Design Trends 2017
Interactivesites
Symodd

Missing from the design landscape for a few years, gradients are making a major comeback. But the look of the color blurring technique has shifted.

In the last round of gradients, there were subtle variations throughout the design. Apple’s iOS icons were a prime example. Now, gradients are big, bold and use plenty of color.

The most popular usage is a two color gradient overlay on photos. (This technique can look absolutely amazing!) It’s a great option to switch up your look or to make a less-than-interesting photo a little more intriguing. You can also use a gradient background to draw the eye when you don’t have other imagery to work with.

2. Video with Sound

Myst
Standardfilms
Thefourthphase

People are becoming more accustomed to watching videos – from short bits of YouTube to movies – on their devices. Websites can mimic this cinematic experience as well with a full-on video with sound display on the homepage. (It does not have to be auto-play to be effective.)

Proceed with caution. Include an option to toggle sound off and on, because not all users will appreciate it. The content needs to be so stellar that users will demand sound as part of the experience. (This is a trend that can be tough to pull off but can work beautifully if you have the right video and sound content combination.)

3. Virtual Reality (Almost)

Nojdigmedmer
Titanfall
Health digital transformation

Virtual Reality will likely be the most talked about design element of 2017. With more devices on the market – and at affordable price points – VR is going to be big. Gamers will probably get the most out of VR initially, but it could definitely reach into marketing and other applications.

You’ll need to be ready to design for it. But moreover, you need to be ready to create virtual reality experiences that don’t require a headset. This includes website designs with 360-degree video and other highly interactive experiences with three-dimensional effects.

Anything that takes interaction to the next level will have that VR feel and be perfectly on-trend.

4. Even More Parallax

Doomsday
Allen
Beoplay

Parallax scrolling effects were a big trend in 2016 and designers have only gotten cleverer with these mouse-based movements. That trend will continue with more impressive – and fancier parallax effects.

Look for parallax effects that move up, rather than down, and movements that capture a much more layered design. The key to almost every design trend in 2017 is that touch of reality and parallax will be no exception. The more real the movement looks on the screen, the more users will want it.

5. Super Simple Homepages

Kite
Vera Wang
August

More designs will start to strip away the type heavy homepage styles that have been popular for a while. More designers are opting for design that feature only a word or two on the first screen of the design.

And before you worry about SEO, these pages are often packed with plenty of information below the scroll. This is a great example of how user habits are changing web design as a whole. Thanks to plenty of scrolling on mobile websites, users are scrolling more on websites regardless of device. This makes it easier to design a light, airy hero area and pack the design with content on the scroll.

6. New Navigation Patterns

New Wave
Toshio
West End

Navigation does not have to be glued to the top of the design. From hidden or pop-out styles to navigation on the side or bottom of the pages, it is trendy to move the menu. (As long as the placement is still quite obvious.)

When considering a change to navigation styles, think about user patterns. Is the nav easy to find and does it work in a manner that users will understand intuitively? If so, go for it. If not, rethink the idea.

7. More Tactile Design

Circles
Society
Honu

Web design is rooted in physical things. It started with Material Design and the development of more tactile planes and layering of objects. This interface trend is expanding to the visuals as well.

Designers are much more rooted in reality. This includes images, rather than illustrations, and plenty of elements that feel like the user can reach out and touch them. The images are more natural as well, featuring elements that are made from materials found in nature and crafted into usable objects.

8. Neutral Color Palettes

Wailua
Dirk
Asoluto

Tactile principles will carry over into color palettes as well. While the last two years have been some of the most colorful we have seen in web design that is going to shift to a more natural, neutral set of hues.

Look for more greens, beiges and muted tones in projects. Color palettes will be derived from the natural world and have less of a bold, bright, almost-neon look to them.

9. Wearables Influence the Web

Apple Watch
Samsung Gear
Moto 360

Small design will influence everything else. Very much in the way a mobile-first design mentality has impacted the way all websites work, a wearable-first approach will most specifically impact app design. (You’ll want your app to work on a phone or a watch, right?)

This influence will likely change the look and complexity of some mobile apps. We might see larger typography and more minimal styles emerge. With so many users opting to buy wearables of some sort and wanting those interactions to replicate on other devices, this method of design is destined to happen sooner rather than later.

10. Custom Typography

Coneflower
Hungry
Tiny giant

Big, bold lettering never goes out of style. It is one of those trends that seems to just get better and better. Thanks to a growing number of web fonts and compatibility, more designers are taking typography risks with more novelty and interesting typefaces.

It’s a win for the design and a win for users that are likely tiring of the same few sans serifs that seem to dominate design projects. From vintage type styles to retro looks to completely custom typefaces, designers need to think about how to add flair with type to create visual interest.

Just keep in mind, cool lettering still needs to be readable. So whether you are pairing it with an image or as stand-alone artwork, make sure users can understand exactly what you are trying to say at a glance.

At KAUFFS WEB If you need proven, reliable and most importantly EXPERIENCED marketing help with launching your business venture, please call 561.775.3278 to contact Mark Bennett at KAUFFS WEB today.

AT KAUFFS –  “IMAGE IS EVERYTHING”

Top 6 Web Design Mistakes Small Businesses Make

Website-Design

Web Design Mistakes Small Businesses Make

 

Small businesses websites are a vital piece of marketing and branding .   Customers are coming to your website for a specific reason, and your site must answer the consumers questions and they should be able to use the site to sell your product or service. If you get your website designed wrong, you can easily lose thousands of dollars initially, and ultimately lose even more money in potential revenue that you could be making from a well designed, properly functioning website.

Grow your bottom line by avoiding many of these common mistakes among business owners:


1. Putting urgency over understanding your target market.

Instead of focusing on getting your website done as soon as possible, you must first research your target audience in your specific market. Then, design your website around your research.
For instance, if your target market is older, perhaps the font size should be larger. Or if your product is geared towards a younger demographic, then you need to think about catering your site to be smartphone compatible.
You’re going to have to determine where should your users go once they get to your site? That question is easily answered if you know your market.


2. Design is too busy or flashy.

In order to be successful on the Internet you need to focus on marketing your website — not a flashy design.

Your design should not just be focused on bringing users there, but also getting them to the right place once they reach your homepage.
Plus, flashy websites don’t look good on mobile phones or tablets, and a large majority of Internet users now visit websites from these wireless devices.


Remember:
when a visitor comes to your website, they probably already know what they want out of it.  If within three seconds (or 2 to 4 clicks) they can’t figure out what to do next, you might need to go back to the drawing board. With the advent of so many websites a typical consumer will go to approximately ten different websites before making a purchase.

3. No clear call to action.

Once potential clients have found your website do they know what to do next?  Do you want them to buy your products or services, contact you, or subscribe to your business e-newsletter? You need to tell visitors what the next step is and when (ideally, now!). Your content should answer the question, “What’s in it for me?” and then the call to action tells them what to do next.

5. Stale, out-of-date content.

Customers expect your website to contain the latest information about your products, services, and company. When it doesn’t have this, they may assume you’re not in business any longer, or simply aren’t innovative and ahead of the competition. Your content must address the needs of your customers (or potential customers) and be updated as things change. If you have a blog, updating it at least once a week — if not more — can help you drive visitors to your website and keep search engines happy.

6. Trying to target everyone.

This goes back to knowing your target market; your website will be a mess if you try to accommodate every kind of visitor you might end up getting. It’s best to figure out your most frequent users and focus on creating the best possible experience for them. If you try to please the masses you’ll likely end up not pleasing anyone.

7. Taking the DIY route.

Your website is often your customers’ first experience with your brand. If you don’t have design experience, do you really think you can do it justice? Remember first impressions are everything. Don’t allow your customer to make assumptions about your business because of a poorly designed website.

 

Give Me a Call Today and let me give you a free website evaluation.  Image is Everything

 

Reading Your Analytics: What Do They Really Mean?

Reach, engagement, bounce rate, interactions… if you’re new to measuring analytics, the lingo itself can be enough to drive you away. But we promise it’s not as complicated as it might seem on the surface (though you can get pretty in-depth if you want to). We’ll explain the most important metrics for any business, what they mean and how to measure them.

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7 Ways to Capture More Leads Digitally

We often get so caught up in the excitement of the latest and greatest digital platform that we forget one thing: in the end, it’s all about making conversions for your business. Are you doing everything you can to capture leads with your digital activities? Here are 7 methods you might not have tried to capture more leads for your business online.

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5 Questions to Ask Your Web Designer

“The best design is the one you don’t notice.”
We’re pretty sure this was originally meant to apply to art, but it rings true for great web design as well. When you click on a well-designed site, you hardly notice anything about the user experience. If a website’s design is poor, it jumps out at you from every angle. You can’t find what you’re looking for. Links are broken. Design elements are acting wonky. So how do you achieve a web design so good the user doesn’t even notice it? Ask your designer these questions along the way.

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4 Ways to Leverage Influencers to Promote Your Brand

You can shout your message from the social media rooftops as loudly as you want, but without paying to boost it, it will only go as far as your audience reaches. That is, unless you can get influencers to share your message for you. An “influencer” is anyone who is considered a voice of authority in a particular area. It could be a celebrity, a member of the media or a topical expert with a large following. So how can you get these people to help spread the word about your company?

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5 Things To Expect from Your Digital Media Strategist

When you run a small business, you wear many hats. Sometimes, you wear all of the hats. That means there’s not always enough time in your day to manage your social or digital marketing strategy. Outsourcing is a great solution. But when you trust an outside provider for these services, how do you know if you’re getting what you pay for? Here are 5 things you should be looking for from any social or digital marketing manager.

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