7 Subject Lines That’ll Get Your Emails Opened

Your email list is one of the most important components of your marketing program. But what good is an email list if your messages are sent straight to the trash can? In today’s crowded world of e-commerce, it’s critical that you break through the noise with a subject line that captures attention. Here are 7 tried and true subject lines that continuously bring high open rates. Just replace the product/service/company name with what’s relevant to your business.

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5 Must-Have Resources for the Modern Small Business Owner

If you’re a small business owner, you’ve got a packed schedule: managing operations, overseeing accounting, researching new products and herding cats all come to mind. When you’re focused on the client, it can be hard to devote time to your own professional development. So we did the dirty work for you, cutting through the noise to find 5 great digital resources for small business owners. Carve out just one hour of your time each week to check out these materials, and they’ll pay you back tenfold.

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The New Meaning of Marketing

Stop and think for a second. What does marketing mean to you? If you think it means selling products, you’re already behind the curve. Modern marketing has taken on a new meaning, and today it’s all about building brand loyalty. Driving sales–yes, that too, but sales are nothing without true brand loyalty to back them up.

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7 Awesome Retro Ad Campaigns

There’s nothing like looking at where we’ve been to make us realize how far we’ve come. Today let’s take a peek into the past and check out some memorable ad campaigns from years gone by—some of them hilarious, others troubling, all of them noteworthy in their own way.

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4 Cool Marketing Tools To Try This Year

We’re always amazed at the innovative ways technology makes our lives—and our jobs—easier. Heck, sometimes we don’t even have a need for the stuff, it’s just cool to see what’s out there and what powerful tools the average computer user now has access to at his fingertips. Here are 4 marketing tools to test drive for your brand this year.

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4 Web Trends to Watch in 2015

How’s this to make you feel old: the World Wide Web has been around for 25 years. In that quarter century, we’ve seen the Internet go from something you dialed up on your home phone line to an invaluable part of life you take with you everywhere you go. It’s constantly changing, but are we adapting? Here are 4 web trends to watch for in 2015.

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4 Ways to Leverage Content Marketing in 2015

By now you’ve probably heard the saying ‘content is king’. 2014 saw the explosion of content marketing, which is the process of marketing your brand by sharing useful information that will engage your audience. The blog post you’re reading right now is the perfect example. We wrote it with you, the reader, in mind, hoping it’s information you’ll find useful and relevant. Ultimately, our goal is to drive awareness and trust of our brand. Crafty, aren’t we?

So let’s get down to it. Here are 4 ways to use content marketing for your brand in 2015.

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