If you hear the words ‘Panda’ and ‘Penguin’ and immediately think of zoo animals, you probably didn’t pay too much attention to the last big round of Google algorithm updates. And that’s okay; if you didn’t notice them, they may not have had much of an impact on your website. But a new Google algorithm is set to debut April 21, and rumor has it it’s going to signal a major shift in how websites are crawled and indexed by the largest search engine on the planet. It could affect your web traffic in a big way.
April Fools’ Day is a great time for brands to try their hand at humor. Thanks to the help of a little thing called the internet, it’s never been easier to pull a fast one on an audience. Even something small, like a minor change to the landing page of a website, can generate valuable buzz for a small business. Here, we take a look at some of the best April Fools’ spoofs pulled by brands in the past several years.
If you sell products or services online, there’s no room for sloppy web design. Five years ago, maybe you could get away with it. Today, with so many resources available to build a great-looking website, customers simply won’t put up with poor web design when making a purchase. We don’t mean your site simply looking “pretty”; we’re talking about form and function too. Here are 4 ways good web design drives sales.
Few things convey your brand’s identity as quickly as your company logo. Whether it’s something simple, like your name, or something sophisticated, like a complex graphic, your logo speaks for your brand before you even say a word. So what does your logo convey to the masses?
Your email list is one of the most important components of your marketing program. But what good is an email list if your messages are sent straight to the trash can? In today’s crowded world of e-commerce, it’s critical that you break through the noise with a subject line that captures attention. Here are 7 tried and true subject lines that continuously bring high open rates. Just replace the product/service/company name with what’s relevant to your business.
If you’re a small business owner, you’ve got a packed schedule: managing operations, overseeing accounting, researching new products and herding cats all come to mind. When you’re focused on the client, it can be hard to devote time to your own professional development. So we did the dirty work for you, cutting through the noise to find 5 great digital resources for small business owners. Carve out just one hour of your time each week to check out these materials, and they’ll pay you back tenfold.
Stop and think for a second. What does marketing mean to you? If you think it means selling products, you’re already behind the curve. Modern marketing has taken on a new meaning, and today it’s all about building brand loyalty. Driving sales–yes, that too, but sales are nothing without true brand loyalty to back them up.
Some days you just need a little inspiration—that extra nudge that encourages you to keep pushing forward. We’ve compiled 9 of our favorite motivational quotes every small business owner should read. Feel free to share this with the entrepreneur in your life!
There’s nothing like looking at where we’ve been to make us realize how far we’ve come. Today let’s take a peek into the past and check out some memorable ad campaigns from years gone by—some of them hilarious, others troubling, all of them noteworthy in their own way.
At KAUFF’s, we’ve long proclaimed the benefits of outdoor advertising like signage and vehicle wraps. And now, with the help of technology, outdoor advertising is more personal and customizable than ever. Here are a few of the cool high-tech tools marketers are taking advantage of when it comes to digital signage.