8 Memorable April Fools’ Pranks by Brands

April Fools’ Day is a great time for brands to try their hand at humor. Thanks to the help of a little thing called the internet, it’s never been easier to pull a fast one on an audience. Even something small, like a minor change to the landing page of a website, can generate valuable buzz for a small business. Here, we take a look at some of the best April Fools’ spoofs pulled by brands in the past several years.

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4 Ways Good Web Design Drives Sales

If you sell products or services online, there’s no room for sloppy web design. Five years ago, maybe you could get away with it. Today, with so many resources available to build a great-looking website, customers simply won’t put up with poor web design when making a purchase. We don’t mean your site simply looking “pretty”; we’re talking about form and function too. Here are 4 ways good web design drives sales.

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7 Subject Lines That’ll Get Your Emails Opened

Your email list is one of the most important components of your marketing program. But what good is an email list if your messages are sent straight to the trash can? In today’s crowded world of e-commerce, it’s critical that you break through the noise with a subject line that captures attention. Here are 7 tried and true subject lines that continuously bring high open rates. Just replace the product/service/company name with what’s relevant to your business.

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5 Must-Have Resources for the Modern Small Business Owner

If you’re a small business owner, you’ve got a packed schedule: managing operations, overseeing accounting, researching new products and herding cats all come to mind. When you’re focused on the client, it can be hard to devote time to your own professional development. So we did the dirty work for you, cutting through the noise to find 5 great digital resources for small business owners. Carve out just one hour of your time each week to check out these materials, and they’ll pay you back tenfold.

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The New Meaning of Marketing

Stop and think for a second. What does marketing mean to you? If you think it means selling products, you’re already behind the curve. Modern marketing has taken on a new meaning, and today it’s all about building brand loyalty. Driving sales–yes, that too, but sales are nothing without true brand loyalty to back them up.

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7 Awesome Retro Ad Campaigns

There’s nothing like looking at where we’ve been to make us realize how far we’ve come. Today let’s take a peek into the past and check out some memorable ad campaigns from years gone by—some of them hilarious, others troubling, all of them noteworthy in their own way.

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4 Cool Marketing Tools To Try This Year

We’re always amazed at the innovative ways technology makes our lives—and our jobs—easier. Heck, sometimes we don’t even have a need for the stuff, it’s just cool to see what’s out there and what powerful tools the average computer user now has access to at his fingertips. Here are 4 marketing tools to test drive for your brand this year.

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