One of the great things about being a small business is that you have so many resources from which to pull marketing inspiration. You don’t have to spend millions of dollars testing a new type of advertising medium; you can let Coca Cola do it first and follow their lead after you see how it works for them. We’re always looking to major brands to guide our digital strategy for small businesses, and this week we spotted two effective tricks you can borrow for yourself.
If you’re a small business owner, you’re probably tapped into the power of marketing your business on social media. But you might be underestimating the power of one important platform: LinkedIn. The “professional” networking site is a great place to build leads and generate new business, not to mention connect with other influencers in your industry. Here are 5 effective ways to build your brand’s following.
We hate to be the bearer of bad news, but we have to break it to you: when it comes to images, not all social media platforms are created equal. In fact, none of them are! It’s a proven truth that posts with images perform better than text-only posts on nearly all social platforms. But an image that rakes in the likes on Instagram probably won’t get you too far on Facebook. We’ll explain why.
If you hear the words ‘Panda’ and ‘Penguin’ and immediately think of zoo animals, you probably didn’t pay too much attention to the last big round of Google algorithm updates. And that’s okay; if you didn’t notice them, they may not have had much of an impact on your website. But a new Google algorithm is set to debut April 21, and rumor has it it’s going to signal a major shift in how websites are crawled and indexed by the largest search engine on the planet. It could affect your web traffic in a big way.
April Fools’ Day is a great time for brands to try their hand at humor. Thanks to the help of a little thing called the internet, it’s never been easier to pull a fast one on an audience. Even something small, like a minor change to the landing page of a website, can generate valuable buzz for a small business. Here, we take a look at some of the best April Fools’ spoofs pulled by brands in the past several years.
If you sell products or services online, there’s no room for sloppy web design. Five years ago, maybe you could get away with it. Today, with so many resources available to build a great-looking website, customers simply won’t put up with poor web design when making a purchase. We don’t mean your site simply looking “pretty”; we’re talking about form and function too. Here are 4 ways good web design drives sales.
Few things convey your brand’s identity as quickly as your company logo. Whether it’s something simple, like your name, or something sophisticated, like a complex graphic, your logo speaks for your brand before you even say a word. So what does your logo convey to the masses?
Your email list is one of the most important components of your marketing program. But what good is an email list if your messages are sent straight to the trash can? In today’s crowded world of e-commerce, it’s critical that you break through the noise with a subject line that captures attention. Here are 7 tried and true subject lines that continuously bring high open rates. Just replace the product/service/company name with what’s relevant to your business.
If you’re a small business owner, you’ve got a packed schedule: managing operations, overseeing accounting, researching new products and herding cats all come to mind. When you’re focused on the client, it can be hard to devote time to your own professional development. So we did the dirty work for you, cutting through the noise to find 5 great digital resources for small business owners. Carve out just one hour of your time each week to check out these materials, and they’ll pay you back tenfold.
Stop and think for a second. What does marketing mean to you? If you think it means selling products, you’re already behind the curve. Modern marketing has taken on a new meaning, and today it’s all about building brand loyalty. Driving sales–yes, that too, but sales are nothing without true brand loyalty to back them up.