Reach, engagement, bounce rate, interactions… if you’re new to measuring analytics, the lingo itself can be enough to drive you away. But we promise it’s not as complicated as it might seem on the surface (though you can get pretty in-depth if you want to). We’ll explain the most important metrics for any business, what they mean and how to measure them.
We often get so caught up in the excitement of the latest and greatest digital platform that we forget one thing: in the end, it’s all about making conversions for your business. Are you doing everything you can to capture leads with your digital activities? Here are 7 methods you might not have tried to capture more leads for your business online.
“The best design is the one you don’t notice.”
We’re pretty sure this was originally meant to apply to art, but it rings true for great web design as well. When you click on a well-designed site, you hardly notice anything about the user experience. If a website’s design is poor, it jumps out at you from every angle. You can’t find what you’re looking for. Links are broken. Design elements are acting wonky. So how do you achieve a web design so good the user doesn’t even notice it? Ask your designer these questions along the way.
You can shout your message from the social media rooftops as loudly as you want, but without paying to boost it, it will only go as far as your audience reaches. That is, unless you can get influencers to share your message for you. An “influencer” is anyone who is considered a voice of authority in a particular area. It could be a celebrity, a member of the media or a topical expert with a large following. So how can you get these people to help spread the word about your company?
When you run a small business, you wear many hats. Sometimes, you wear all of the hats. That means there’s not always enough time in your day to manage your social or digital marketing strategy. Outsourcing is a great solution. But when you trust an outside provider for these services, how do you know if you’re getting what you pay for? Here are 5 things you should be looking for from any social or digital marketing manager.
If you’ve been paying any attention to digital marketing headlines lately, you’ve probably heard the names Snapchat, Meerkat and Periscope. These three apps are making big waves in the social landscape and major brands are beginning to incorporate them into their digital marketing strategy. Whether you choose to jump onboard with these trendy new platforms is up to you; we’ve compiled a helpful guide to help you decide if they’re right for your business.
One of the great things about being a small business is that you have so many resources from which to pull marketing inspiration. You don’t have to spend millions of dollars testing a new type of advertising medium; you can let Coca Cola do it first and follow their lead after you see how it works for them. We’re always looking to major brands to guide our digital strategy for small businesses, and this week we spotted two effective tricks you can borrow for yourself.
If you’re a small business owner, you’re probably tapped into the power of marketing your business on social media. But you might be underestimating the power of one important platform: LinkedIn. The “professional” networking site is a great place to build leads and generate new business, not to mention connect with other influencers in your industry. Here are 5 effective ways to build your brand’s following.
We hate to be the bearer of bad news, but we have to break it to you: when it comes to images, not all social media platforms are created equal. In fact, none of them are! It’s a proven truth that posts with images perform better than text-only posts on nearly all social platforms. But an image that rakes in the likes on Instagram probably won’t get you too far on Facebook. We’ll explain why.
If you hear the words ‘Panda’ and ‘Penguin’ and immediately think of zoo animals, you probably didn’t pay too much attention to the last big round of Google algorithm updates. And that’s okay; if you didn’t notice them, they may not have had much of an impact on your website. But a new Google algorithm is set to debut April 21, and rumor has it it’s going to signal a major shift in how websites are crawled and indexed by the largest search engine on the planet. It could affect your web traffic in a big way.