Bullet-Proofing Your Business From The Inevitable Online Reputation Attack

Bullet-Proofing Your Business From The Inevitable Online Reputation Attack

If your business hasn’t yet been hit with an online reputation attack, chances are it will be.

Bullet-Proofing Your Online ReputationYour business may be humming along blissfully doing commerce when it gets hit by the inevitable online reputation attack.

It may come from left field; it may be a very atypical experience for your company. And you may discover you weren’t ready for it. It could be prominent and could immediately start eroding your business’s bottom line.

If it hasn’t happened to you yet, it almost certainly will. Let me explain why and share how to prepare for it ahead of time so that you can insulate your business and negate the impact.

It Really Could Happen To You

Companies are nearly always in denial until it happens. You think, “We work hard, produce a great product, and we are honest — everyone appreciates that we are a dependable, good business.” But there are many things that are out of your complete control, and this is where uncertainty enters the picture. Always.

Many mistakenly think that if they’re already effectively promoting themselves online, they are simultaneously performing good reputation management. But a good web presence isn’t sufficient to protect you.

When everything’s coming up roses, it seems like you’re golden and can do no wrong. But that’s an incomplete picture of the situation.

Despite great training and optimum customer service policies, a customer will eventually have a bad interaction with one of your employees. Or one of your employees may have an ax to grind. Or someone may just decide they dislike you.

You may just run across a crazy person, or a competitor may choose to increase their sales at your expense. And one of these interactions is going to get broadcast online.

Once the interaction happens, it will stand out like a sore thumb on a popular reviews site, or it will rank near the top of a search results page when people type in your name. Or even worse — someone will create a whole website or blog to vilify you; they’ll post social media status updates that ridicule you; they’ll lambaste you by making a video.

In the worst-case scenario, they might even do all of the above!

How heavily the inevitable impact hits you will depend upon how well you’ve prepared proactively.

Face it, proactive online reputation management (“Proactive ORM”) is rather like taking out business insurance. Pay the price of preparing up front to avoid the greater costs of scrambling to dig yourself out and the lost revenue that could result.

So how does a business perform Proactive ORM?

Proactive ORM Checklist

• Have a website. This one should be the most obvious, of course. Not only should you have a website, but it should be optimized for search engines pretty well. That means some nicely customized Titles on each page, Meta Descriptions, text content on the pages, images, nice link structure and more.

Also, setting the site up on a good content management system (like WordPress) may convey inbuilt advantages. Whereas, if you build it on a terribly bad system, you’ll hamstring your effectiveness in search results.

• Have your business registered in Google My Business, Google+ and Bing Places for Business. While Google+ keeps on being weakened by Google’s inconsistent strategic direction , it’s still pretty influential in search. Google My Local is closely integrated with it and is ideal for local businesses to optimize through.

If you’re not local, you can still build out your Google+ business/brand page. Once it’s built, you should enhance it by posting to it and developing some audience there.

• Have a Facebook page and develop it. Developing it includes good graphics, description and such for the profile, but also developing a following through posting consistently over time and interacting with your followers.

You may try advertising on Facebook to gain followers, if you’re not familiar with other methods.

• Have a Twitter account and develop it. Developing a Twitter account is similar to Facebook. Not only should your profile be designed optimally, but you also need to post consistently, interact with the community and grow your number of followers.

• Develop photo-sharing social accounts, including Instagram, Pinterest and Flickr. There are also others.

• YouTube. Develop your channel page and post a handful of videos. Also consider building your Vimeo and Vine pages similarly.

• Build business profiles in online business directories and internet yellow pages. Some examples: YP.com, Superpages.com, Yellowbook, Yelp and others, including business directories that are specific to your type of business (think of ones like Hotels.com, Lawyers.com, Restaurants.com and the like).

This is not just for “local” businesses! All businesses have business addresses, so at minimum, you ought to be leveraging that to have your headquarters established in online directories.

• Register memberships with local association directories such as your chamber of commerce, business district alliances and the Better Business Bureau. If the association provides members with profile pages that are accessible by search engines, then it may be useful and beneficial for the purpose of Proactive ORM.

• LinkedIn. Your company ought to have its own LinkedIn page, and employees should be encouraged to have LinkedIn profiles/resumes that cite the company name properly and uniformly. This practice creates a small internal network within LinkedIn that indicates a higher relative popularity for the company page than the pages with fewer to no references.

• Publish some mixed-media content. Different stuff may be more or less suitable to different businesses, but nearly all businesses can publish photos on the image-sharing accounts mentioned earlier.

Add to that other things, such as: slideshow presentations, white papers and PDFs, helpful maps of stuff related to your business, infographics and more.

• Write a book. I’ve written in the past about how writing a book helps local search optimization, and that’s still the case; it also helps with general rankings. But beyond those semi-arcane SEO benefits, it helps with reputations because book pages can rank very prominently in search all on their own.

For instance, search for “Moosewood Restaurant,” and you’re likely to see their eponymous cookbook appearing in their first pages of search results from sites like Amazon.com or Google Books.

• Set up a Wikipedia page for your business. I probably shouldn’t include this one, because it comes with many caveats, and it’s really only for experts. You can only get a Wikipedia article if your business qualifies for it — essentially, your company needs to be almost a household name.

If you do qualify, ask someone skilled in the Wikipedia community to set it up for you, and be sure it includes the company logo and significant information.

Naturally, each of the items that is set up needs to be optimized for the keywords — and variations of keywords — that people would be using to search for your business.

Not only your commonly used form of your business name should be optimized for, but perhaps some variations, or even common misspellings, in some cases. Do people type it in correctly, or is a lot of your visitor traffic coming in after searches for your name leaving out spaces and such?

There is certainly a lot more that can be done, but most of the items I’ve listed are the most common things that are implemented by reputation specialists. Even if one has done the bare-bones setup of these elements, chances are that more development can be focused upon each one.

The most common issue I see when clients bring me reputation projects that have already been begun is that a website, a blog or social media profiles will be set up but not published upon consistently and professionally — so no real audience is developed.

So if you have these elements, review them with a critical eye to see if they each need further strengthening to really be of use to you.


Setting all these items up isn’t a guarantee that you’ll fully shield your business when an inevitable attack occurs. But, much like the old medieval castles in the past, it will insulate you somewhat if an attack happens and will likely reduce the seriousness.

It could be the difference between something nasty appearing in the very first position on the page for your name search, or five items instead of just one.

And if your well-developed elements can keep a nasty thing down at the bottom of page one, that’s still generally less visible and, therefore, less damaging than items ranking higher on the page.

So don’t neglect your reputation preparations. This is not an unnecessary expense, and developing most of these things will have some level of benefit to your company’s SEO and overall marketing, too.


Increase Website Traffic

Looking for a comprehensive digital strategy service? Why not KAUFF’S Web Design?
There is a fine line of difference between digital marketing and digital strategy. But at KAUFF’S Web Design, we make the difference disappear with our hands-on approach to everything digital!
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Clustered solutions provide the ultimate in scalability, security, and reliability. With multiple servers leveraging intelligent load-balancing technology, you can expect the most powerful managed hosting experience available. Providing bulletproof customer service, Kauffs Web Hosting architecture delivers fast, reliable, and scalable sites. Security matters. Not only does a secure environment protect you from data loss or embarrassing hacker takeovers, properly secured sites are faster, since bogus traffic and requests aren’t eating up your resources. The Kauffs Web platform meets the demanding security requirements of even the world’s largest brands. From physical security at the datacenter to protection against sophisticated exploits and customer separation at the kernel level, we provide a highly-secure Web Hosting experience to every customer.
Call Kauffs Web Design today to learn more at– 561.775.3278


SEO Marketing Tips

SEO Marketing Tips

Today, the major marketing channel for most brands is the internet and in order to maintain their marketing edge, it is crucial for businesses to stay up-to-date on the best SEO practices. SEO Marketing Tips. As opposed to conventional marketing strategies, search engine optimization is a technique that drives targeted traffic to your website, which is highly likely to convert into customers and that’s something you don’t want to lose out on. Mastering the art of SEO is necessary if you wish to stay profitable and relevant in the digital landscape, understanding and implementing SEO is the way. However, a new year has begun and you cannot use the same strategies you did last year.

Some of the important SEO tactics you need to incorporate in your strategy for keeping up with latest algorithm changes are discussed below:

Content remains the king of all: This doesn’t seem to be changing any time soon. Quality content is now even more highly regarded than before, which means that keyword saturation is not going to do it anymore. Now, search engines are more focused on checking if the content you are offering is relevant to the search query. Therefore, you need to continue creating top-notch and relevant content for your website, which is the response to queries your audience will enter in search engines. Try and make definitive guides that will prove useful to your audience. Remember that being good is no longer enough; you have to be awesome or you are out.

Social signals are going to do a lot of signaling: For quite some time, there have been rumors and predictions that Google takes social signals in account in search engine rankings. While the search engine giant continues to deny this; there is no denying that it puts a great deal of emphasis in user experience. As social signals indicate how much the content appealed to the users, they are also going to carry considerable weight and should be taken into consideration.

Mobile friendliness is no longer an option; it is a must: In last year, mobile searches were easily able to dominate desktop searches in terms of volume. With the most recent update to search engine algorithm, the mobile user experience has gained even more importance. Mobile-friendly websites are now ranked higher in all mobile searches and search snippets also indicate if a website is mobile-friendly or not. According to an SEO Expert from Kauff’s Web Design, organic traffic for websites that aren’t optimized for mobile has already been noted. Hence, this is another technique you need to look out for.

Multimedia content is popular: You can only stay in the SEO game if you can produce original and top-quality content by incorporating visual media like presentations, videos and graphics. These days, visual content is favored a great deal more and statistics indicate that it is going to get even more powerful. Multimedia content is going to be ranked higher with Google’s focus on user experience so that’s where you need to pay attention going forward.

Remember your SEO Marketing Tips. SEO is a landscape that’s changing constantly and you need to go with the flow if you wish to succeed.  Contact us today for more information.


SEO Company in Palm Beach

SEO Company in Palm Beach

Who to call? Search Engine Optimization is a unique process through which your brand or business can get maximum visibility at a minimum investment. The idea is to incorporate keywords or relevant search words in all the content that goes to the internet. By doing so, you are actually tailoring your content to show up each time a prospective customer initiates a search anywhere in the world SEO Company.


Hire an SEO Company Palm Beach

The whole process starts with identifying the right keywords that make a difference to your brand. For instance, if you are dealing in a particular type of lens care service, you better be talking about what lens care professionals are going to be looking for. This will include things like latest in lens care technology, new methods of vision care, so on and so forth. Once we understand the subject, the next area of focus is to identify the keywords. Depending on the service that you are offering, you have to identify keywords. This requires intense research and so hiring a good SEO company in Florida like Kauffs Web Design, an SEO Company, can help you do the job.
Here are a few tips to keep in mind when you are hiring an SEO Company in Palm Beach or anywhere in Florida:
Check for experience: When you are hiring an SEO Company in Palm Beach, hiring novices will not help. You need experienced hands to do the job. Check out the portfolio of work and accordingly choose people who are best suited to do the job. For instance, those who have experience of working for the eye care industry are well equipped to understand the needs of the opticians.
Enquire about services: There are many SEO companies who promise a lot of things but if you are really keen to get the job done, you have to be sure to clarify the deliverables at the start of the project.
Insist on reviews: The entire purpose of social media campaign is to give you the marketer, the power to understand and make changes at regular intervals. Therefore, hire an agency that allows you to review campaigns regularly. After all, they have to be open to the idea of making amendments.
At Kauffs Web Design we provide our clients with strong visual designs to strengthen your message, user experience and increase SALES. Our website solutions are focused on helping companies and brands increase the value of their digital investments.  Call us today at 561.775.3278

Palm Beach Web Design

  • Mobile is today’s first screen. So design responsively, focusing on content and structure first.
  • Websites and apps alike should remove distractions and let people interact as directly as possible with content.
  • 90 percent of design is typography. And the other 90 percent is whitespace.
  • Boost usability and pleasure with progressive disclosure: menus and functions that appear only when needed.
  • One illustration or original photo beats 100 stock images.
  • Design your system to serve your content, not the other way around.
  • Remove each detail from your design until it breaks.
  • Style is the servant of brand and content. Style without purpose is noise.
  • Nobody waits. Speed is to today’s design what ornament was to yesterday’s.

Call Kauffs Web Design today to schedule an appointment – 561.775.3278



Kauffs Web Design A Digital Marketing Agency in Palm Beach Gardens

Someone famous or smart or brilliant or successful (at least much more famous, smarter, more brilliant and more successful than us!) once said that you can’t know where you are going until you know where you have been. What better time to take stock than at the end of the year – to understand what we have done, where we are now, and how far we still have to go.


At Kauffs Web Design, the year 2015 was a time of real growth in a number of ways. Our list of clients grew, our team of dedicated staff members grew and our product offerings grew. Let’s whet your appetite for what’s to come in 2016 –


  • Search Engine Optimization Packages
  • Social Media Management Options
  • Social Media Optimization
  • Search Engine Marketing
  • E-Commerce Solutions
  • Secure Web Hosting

and of course, incredibly feature-rich and mind-blowing Website Design….


Kauffs Web Design is a Digital Marketing Agency in Palm Beach Gardens that is a creative firm dedicated to providing exceptional result driven solutions to get your business ahead of the game. Our diverse skill set and experience allows us to tailor our services to meet your business needs.


Give us a call today at 561.775.3278


Mark S. Bennett

Kauffs Web Design

3587 Northlake Blvd. Palm Beach Gardens, FL 33403

Office: 561.775.3278

Cell:     (561) 644.6772

E: mark@kauffs.com

How Do Vehicle Wraps Compare to Other Forms of Advertising?

 How Do Vehicle Wraps Compare to Other Forms of Advertising?

The OAAA (Outdoor Advertising Association of America) says that mobile advertising can be the most effective and efficient form of out of home advertising, reaching more consumers at a lower cost per thousand impressions than any other form of advertising.

They estimate that a wrap costs around 4 cents per thousand impressions, while other forms of advertising cost significantly more. For instance, it’s estimated that outdoor signs cost $3.56 per thousand impressions and newspaper ads cost $19.70 for that number of impressions. They also say one wrapped vehicle will net between 30,000 and 80,000 impressions per day, depending on how far and where the car is driven. All in all, they estimate the cost to be less than $44 per million impressions.

With That being said there is no average return on investment for a vehicle because it depends on the type of business that client has, where they drive the vehicle, how much they drive, the time of day they are driving and the effectiveness of the design.

But there is a way to measure your return it quite simple just like any other form of advertising it all about tracking where our investment dollars go.  I will give you some examples of what I mean.  

1 – Use a unique number on the vehicle and only use that number for this form of advertising.  Now every time that number receives a call you know how they go that number.
2 – We can create a landing page for you that has a unique and easy to remember URL in it.  Then you can track the traffic that they page receives.

These are just a couple of ways that Kauff’s can help your Business.  Give us a call or stop by and lets see how we can help you today!

Caution – With the advent of printing technology and the advancements in adhesion products many companies are trying to provide these services, but are inexperienced and not qualified to do so.  If a vehicle is wrapped properly it will not damage the paint actually it does the opposite It covers the factor paint and protects it against the harsh Florida sun. It is always a good idea to check how long a company has been providing this service and what there workmanship looks like.  Remember the effectiveness of the design is just as important and how the vehicle is wrapped.  We been providing this service for over a decade and have proven results.  Give us a Call Or Stop By Today!


3587 Northlake Blvd, Palm Beach Gardens, FL 33403
(561) 775-3278


Real Estate Signs, Boat & Yacht Transom Lettering, Vinyl Graphics, Banners & Decals, Magnetic Signs, Logo Design, Commercial Vehicle Signs, Commercial Building Signs, Display Window Lettering.


Custom illuminated signage provides some of the most eye-catching and sophisticated options available in the industry.


Vinyl Vehicle Wraps, Custom Boat Wraps, Vinyl Advertising Wrap, Fleet Graphics, Advanced Digital Vinyl Printing.


Automotive Window Tinting, Llumar Window Film, Safety And Security Film, Hurricane Film, Residential Window Tinting, Commercial Window Tinting, Faux Glass Etching and much more.


Website Development, Web redesign, Social Media services, Search Engine Optimization, E-Commerce, Content Management Systems, WordPress, HD Videos and much more.



Three Ways To Add Bling To Your Blog

Blogging wasn’t always a user-friendly tool for expressing a brand’s message. Today, thanks to WordPress and many other platforms, we all have an opportunity to become bloggers without having to worry about the mechanics.

All we need to worry about  now is delivering a relevant, compelling message to the people we seek to influence

SOUNDS Easy Right? blog

Nothing is ever as easy as it sounds. But we can help ensure that once someone finds your blog that they will want to read it
Now we have endless formats for communicating information. We are no longer limited to to using the 26 letters of the alphabet, no more boring stagnant communications that only uses one form of media. Today, there are many ways to enhance that text-based commentary.


When you incorporate media into your Blogs, you:
• Deliver a clearer and more thorough message. Some data and concepts are best delivered through pictures (stationary or moving).
• Support the different ways your audience processes information. Some people are visual, others auditory and others kinesthetic. Using media allows you to deliver material in ways that are engaging to all.

Option-one1. Video
•    Use video to motivate, engage and inform your audience and to differentiate your message. Because video allows you to deliver a complete story, it’s the most powerful way to clearly communicate (next to being there in person, of course). And because the medium is not being used by everyone – yet! – it will help your message stand out in a world that is barraged by words. Video can range from simple narrated MS PowerPoint presentations to you appearing on screen (something you can record easily). When you deliver your message through video you deliver a comprehensive experience that’s relatable and will build those critical emotional connections with your audience.

•    If you want to create your own videos, you can go the do-it-yourself approach or invest in a studio shoot.

•    Studio shoots will provide the most impressive way to communicate your message, but they can be expensive – probably too costly just for a Blog post. You might want to get your Blog video clip done as part of another video session or create a series of them at the same time to spread the cost among a series of posts.


InfoGraphic Example

•    Adding media to your blogs is an excellent way to convey a clear, complete and compelling communication that demonstrates your thought leadership. Choose the media that are right for you and your audience, and you will build a fan base.


2. Infographics
•    Infographics are both innovative and informative. They are especially helpful when you are looking to display data or complex content in an interesting and simple-to- understand format. Would you rather look at an Excel spreadsheet or a visually compelling graph, chart or image?  If you want to display data in a way that inspires engagement and interaction, use infographics.


 3. Photos

•    If a picture is worth a thousand words, adding a few to your blog is a great way to thin the alphabet soup. In addition to posting an image that reinforces the title, consider images for each of the primary sections of your post. This will help you bolster your message and create visual pauses in your content, making your post most appealing. When you use types of images consistently (for example, graphic illustrations, or photos – black and white or color) you start to build recognition around your content.
•    There are lots of free resources for images.


Photo’s Should convey a clearer, more complete and compelling communication