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Kauffs_SEO_2016C

Increase Website Traffic

Looking for a comprehensive digital strategy service? Why not KAUFF’S Web Design?

There is a fine line of difference between digital marketing and digital strategy. But at KAUFF’S Web Design, we make the difference disappear with our hands-on approach to everything digital!
Our mission is to help businesses adapt to the rapidly changing needs of the internet and to evolve into leaders of the digital future. We achieve this by combining consultancy, management, our services, and our experience in the digital marketing and strategy business. In simple words, we are your one stop solution when it comes to:
•Increasing brand awareness
•Promoting loyalty
•Increasing your leads and potential customers
•Making you expand into new markets
•Strategizing your business to the flexible needs of the digital age
We can help you implement flexible digital strategies that can help transform your business!
By providing insight on modern marketing and management techniques on the web, we put digital trends in context. Through our digital auditing capabilities, we can help implement game changing business strategies, organize digital roadmaps, and quantify the value of digital for your business. In simple words, we can help position your business strategically on the web with our comprehensive services, including:
•Web Development
•Ecommerce
•Mobile development
•Digital marketing strategizing and management
•Social media marketing
We put your business on the front foot with your personalized services.
As a business that provides digital services to other businesses, we realize the importance of different industries, and how each business is unique. This helps us in implementing strategies that are personalized for our clients to ensure maximum productivity in achieving their goals.
We are a business that provides scalable services to startups and even multinational corporations. Our extensive range of clientele is a result of our digital research, our subject matter experts and a proven methodology of gauging trends. We can help you stay up to date with the recent trends in digital marketing and management, and how you can position your business goals and objectives to be flexible to those changes. We can help you stay on top of what’s happening in digital with detailed analyses of trends that affect your business. Our trend report is a great foundation to developing digital strategies.
•Recognizable visual examples of digital trends
•Digital trends explained and demystified
•Identifies maturity of digital trend
•Supporting data on digital trend magnitude
•Captures relevance and gauges impact to business
We are your solution to help launch your business on a global scale.
We rapidly test industry best practices to bring new concepts to the table. This can help define digital design style guides, build responsive websites and mobile apps, and integrate digital platforms for your business.
At KAUFF’S Web Design, we can help get your strategy out of your imagination and can make them practical. We can streamline the activity and processes in your business to optimize productivity through:
•Rapid feature identification
•Sketches and page flows
•Visual designs
•Working HTML prototypes
•Responsive design demonstration
A comprehensive digital strategy is your key to become a digital leader in your industry. And with our help, you can achieve your goals and objectives effectively!
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KAUFFS WEB HOSTING

WEB HOSTING

For brands and growing businesses, it’s critical your website stays up and running at all times. Our dedicated cloud based hosting solutions combine the power and flexibility of dedicated resources with the customer service and innovation that has made Kauff’s Web an industry leader for web hosting in Palm Beach County.

Clustered solutions provide the ultimate in scalability, security, and reliability. With multiple servers leveraging intelligent load-balancing technology, you can expect the most powerful managed hosting experience available. Providing bulletproof customer service, Kauffs Web Hosting architecture delivers fast, reliable, and scalable sites. Security matters. Not only does a secure environment protect you from data loss or embarrassing hacker takeovers, properly secured sites are faster, since bogus traffic and requests aren’t eating up your resources. The Kauffs Web platform meets the demanding security requirements of even the world’s largest brands. From physical security at the datacenter to protection against sophisticated exploits and customer separation at the kernel level, we provide a highly-secure Web Hosting experience to every customer.
Call Kauffs Web Design today to learn more at– 561.775.3278

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SEO Marketing Tips

SEO Marketing Tips

Today, the major marketing channel for most brands is the internet and in order to maintain their marketing edge, it is crucial for businesses to stay up-to-date on the best SEO practices. SEO Marketing Tips. As opposed to conventional marketing strategies, search engine optimization is a technique that drives targeted traffic to your website, which is highly likely to convert into customers and that’s something you don’t want to lose out on. Mastering the art of SEO is necessary if you wish to stay profitable and relevant in the digital landscape, understanding and implementing SEO is the way. However, a new year has begun and you cannot use the same strategies you did last year.

Some of the important SEO tactics you need to incorporate in your strategy for keeping up with latest algorithm changes are discussed below:

Content remains the king of all: This doesn’t seem to be changing any time soon. Quality content is now even more highly regarded than before, which means that keyword saturation is not going to do it anymore. Now, search engines are more focused on checking if the content you are offering is relevant to the search query. Therefore, you need to continue creating top-notch and relevant content for your website, which is the response to queries your audience will enter in search engines. Try and make definitive guides that will prove useful to your audience. Remember that being good is no longer enough; you have to be awesome or you are out.

Social signals are going to do a lot of signaling: For quite some time, there have been rumors and predictions that Google takes social signals in account in search engine rankings. While the search engine giant continues to deny this; there is no denying that it puts a great deal of emphasis in user experience. As social signals indicate how much the content appealed to the users, they are also going to carry considerable weight and should be taken into consideration.

Mobile friendliness is no longer an option; it is a must: In last year, mobile searches were easily able to dominate desktop searches in terms of volume. With the most recent update to search engine algorithm, the mobile user experience has gained even more importance. Mobile-friendly websites are now ranked higher in all mobile searches and search snippets also indicate if a website is mobile-friendly or not. According to an SEO Expert from Kauff’s Web Design, organic traffic for websites that aren’t optimized for mobile has already been noted. Hence, this is another technique you need to look out for.

Multimedia content is popular: You can only stay in the SEO game if you can produce original and top-quality content by incorporating visual media like presentations, videos and graphics. These days, visual content is favored a great deal more and statistics indicate that it is going to get even more powerful. Multimedia content is going to be ranked higher with Google’s focus on user experience so that’s where you need to pay attention going forward.

Remember your SEO Marketing Tips. SEO is a landscape that’s changing constantly and you need to go with the flow if you wish to succeed.  Contact us today for more information.

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SEO Company in Palm Beach

SEO Company in Palm Beach

Who to call? Search Engine Optimization is a unique process through which your brand or business can get maximum visibility at a minimum investment. The idea is to incorporate keywords or relevant search words in all the content that goes to the internet. By doing so, you are actually tailoring your content to show up each time a prospective customer initiates a search anywhere in the world SEO Company.

 

Hire an SEO Company Palm Beach

The whole process starts with identifying the right keywords that make a difference to your brand. For instance, if you are dealing in a particular type of lens care service, you better be talking about what lens care professionals are going to be looking for. This will include things like latest in lens care technology, new methods of vision care, so on and so forth. Once we understand the subject, the next area of focus is to identify the keywords. Depending on the service that you are offering, you have to identify keywords. This requires intense research and so hiring a good SEO company in Florida like Kauffs Web Design, an SEO Company, can help you do the job.
Here are a few tips to keep in mind when you are hiring an SEO Company in Palm Beach or anywhere in Florida:
Check for experience: When you are hiring an SEO Company in Palm Beach, hiring novices will not help. You need experienced hands to do the job. Check out the portfolio of work and accordingly choose people who are best suited to do the job. For instance, those who have experience of working for the eye care industry are well equipped to understand the needs of the opticians.
Enquire about services: There are many SEO companies who promise a lot of things but if you are really keen to get the job done, you have to be sure to clarify the deliverables at the start of the project.
Insist on reviews: The entire purpose of social media campaign is to give you the marketer, the power to understand and make changes at regular intervals. Therefore, hire an agency that allows you to review campaigns regularly. After all, they have to be open to the idea of making amendments.
At Kauffs Web Design we provide our clients with strong visual designs to strengthen your message, user experience and increase SALES. Our website solutions are focused on helping companies and brands increase the value of their digital investments.  Call us today at 561.775.3278
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Palm Beach Web Design

  • Mobile is today’s first screen. So design responsively, focusing on content and structure first.
  • Websites and apps alike should remove distractions and let people interact as directly as possible with content.
  • 90 percent of design is typography. And the other 90 percent is whitespace.
  • Boost usability and pleasure with progressive disclosure: menus and functions that appear only when needed.
  • One illustration or original photo beats 100 stock images.
  • Design your system to serve your content, not the other way around.
  • Remove each detail from your design until it breaks.
  • Style is the servant of brand and content. Style without purpose is noise.
  • Nobody waits. Speed is to today’s design what ornament was to yesterday’s.

Call Kauffs Web Design today to schedule an appointment – 561.775.3278

 

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Kauffs Web Design A Digital Marketing Agency in Palm Beach Gardens

Someone famous or smart or brilliant or successful (at least much more famous, smarter, more brilliant and more successful than us!) once said that you can’t know where you are going until you know where you have been. What better time to take stock than at the end of the year – to understand what we have done, where we are now, and how far we still have to go.

 

At Kauffs Web Design, the year 2015 was a time of real growth in a number of ways. Our list of clients grew, our team of dedicated staff members grew and our product offerings grew. Let’s whet your appetite for what’s to come in 2016 –

 

  • Search Engine Optimization Packages
  • Social Media Management Options
  • Social Media Optimization
  • Search Engine Marketing
  • E-Commerce Solutions
  • Secure Web Hosting

and of course, incredibly feature-rich and mind-blowing Website Design….

 

Kauffs Web Design is a Digital Marketing Agency in Palm Beach Gardens that is a creative firm dedicated to providing exceptional result driven solutions to get your business ahead of the game. Our diverse skill set and experience allows us to tailor our services to meet your business needs.

 

Give us a call today at 561.775.3278

mark-s-bennett

Mark S. Bennett

Kauffs Web Design

3587 Northlake Blvd. Palm Beach Gardens, FL 33403

Office: 561.775.3278

Cell:     (561) 644.6772

E: mark@kauffs.com

How Do Vehicle Wraps Compare to Other Forms of Advertising?

 How Do Vehicle Wraps Compare to Other Forms of Advertising?

The OAAA (Outdoor Advertising Association of America) says that mobile advertising can be the most effective and efficient form of out of home advertising, reaching more consumers at a lower cost per thousand impressions than any other form of advertising.

They estimate that a wrap costs around 4 cents per thousand impressions, while other forms of advertising cost significantly more. For instance, it’s estimated that outdoor signs cost $3.56 per thousand impressions and newspaper ads cost $19.70 for that number of impressions. They also say one wrapped vehicle will net between 30,000 and 80,000 impressions per day, depending on how far and where the car is driven. All in all, they estimate the cost to be less than $44 per million impressions.

With That being said there is no average return on investment for a vehicle because it depends on the type of business that client has, where they drive the vehicle, how much they drive, the time of day they are driving and the effectiveness of the design.

But there is a way to measure your return it quite simple just like any other form of advertising it all about tracking where our investment dollars go.  I will give you some examples of what I mean.  

1 – Use a unique number on the vehicle and only use that number for this form of advertising.  Now every time that number receives a call you know how they go that number.
2 – We can create a landing page for you that has a unique and easy to remember URL in it.  Then you can track the traffic that they page receives.

These are just a couple of ways that Kauff’s can help your Business.  Give us a call or stop by and lets see how we can help you today!

Caution – With the advent of printing technology and the advancements in adhesion products many companies are trying to provide these services, but are inexperienced and not qualified to do so.  If a vehicle is wrapped properly it will not damage the paint actually it does the opposite It covers the factor paint and protects it against the harsh Florida sun. It is always a good idea to check how long a company has been providing this service and what there workmanship looks like.  Remember the effectiveness of the design is just as important and how the vehicle is wrapped.  We been providing this service for over a decade and have proven results.  Give us a Call Or Stop By Today!

Kauff’s

3587 Northlake Blvd, Palm Beach Gardens, FL 33403
(561) 775-3278

SIGNS & LETTERING

Real Estate Signs, Boat & Yacht Transom Lettering, Vinyl Graphics, Banners & Decals, Magnetic Signs, Logo Design, Commercial Vehicle Signs, Commercial Building Signs, Display Window Lettering.
http://www.kauffsigns.com/

ILLUMINATED SIGNS

Custom illuminated signage provides some of the most eye-catching and sophisticated options available in the industry.
http://www.kauffsigns.com/

VEHICLE WRAPS

Vinyl Vehicle Wraps, Custom Boat Wraps, Vinyl Advertising Wrap, Fleet Graphics, Advanced Digital Vinyl Printing.
http://www.kauffswraps.com/

TINT & GRAPHICS

Automotive Window Tinting, Llumar Window Film, Safety And Security Film, Hurricane Film, Residential Window Tinting, Commercial Window Tinting, Faux Glass Etching and much more.
http://www.kauffstint.com/

WEBSITE DESIGN

Website Development, Web redesign, Social Media services, Search Engine Optimization, E-Commerce, Content Management Systems, WordPress, HD Videos and much more.
http://www.kauffswebdesign.com/

 

 

Three Ways To Add Bling To Your Blog

Blogging wasn’t always a user-friendly tool for expressing a brand’s message. Today, thanks to WordPress and many other platforms, we all have an opportunity to become bloggers without having to worry about the mechanics.

All we need to worry about  now is delivering a relevant, compelling message to the people we seek to influence

SOUNDS Easy Right? blog

Nothing is ever as easy as it sounds. But we can help ensure that once someone finds your blog that they will want to read it
Now we have endless formats for communicating information. We are no longer limited to to using the 26 letters of the alphabet, no more boring stagnant communications that only uses one form of media. Today, there are many ways to enhance that text-based commentary.

 

When you incorporate media into your Blogs, you:
• Deliver a clearer and more thorough message. Some data and concepts are best delivered through pictures (stationary or moving).
• Support the different ways your audience processes information. Some people are visual, others auditory and others kinesthetic. Using media allows you to deliver material in ways that are engaging to all.

Option-one1. Video
•    Use video to motivate, engage and inform your audience and to differentiate your message. Because video allows you to deliver a complete story, it’s the most powerful way to clearly communicate (next to being there in person, of course). And because the medium is not being used by everyone – yet! – it will help your message stand out in a world that is barraged by words. Video can range from simple narrated MS PowerPoint presentations to you appearing on screen (something you can record easily). When you deliver your message through video you deliver a comprehensive experience that’s relatable and will build those critical emotional connections with your audience.

•    If you want to create your own videos, you can go the do-it-yourself approach or invest in a studio shoot.

•    Studio shoots will provide the most impressive way to communicate your message, but they can be expensive – probably too costly just for a Blog post. You might want to get your Blog video clip done as part of another video session or create a series of them at the same time to spread the cost among a series of posts.

2

InfoGraphic Example

•    Adding media to your blogs is an excellent way to convey a clear, complete and compelling communication that demonstrates your thought leadership. Choose the media that are right for you and your audience, and you will build a fan base.

Option-two

2. Infographics
•    Infographics are both innovative and informative. They are especially helpful when you are looking to display data or complex content in an interesting and simple-to- understand format. Would you rather look at an Excel spreadsheet or a visually compelling graph, chart or image?  If you want to display data in a way that inspires engagement and interaction, use infographics.

Option-three

 3. Photos

•    If a picture is worth a thousand words, adding a few to your blog is a great way to thin the alphabet soup. In addition to posting an image that reinforces the title, consider images for each of the primary sections of your post. This will help you bolster your message and create visual pauses in your content, making your post most appealing. When you use types of images consistently (for example, graphic illustrations, or photos – black and white or color) you start to build recognition around your content.
•    There are lots of free resources for images.

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Photo’s Should convey a clearer, more complete and compelling communication

Top 6 Web Design Mistakes Small Businesses Make

Website-Design

Web Design Mistakes Small Businesses Make

 

Small businesses websites are a vital piece of marketing and branding .   Customers are coming to your website for a specific reason, and your site must answer the consumers questions and they should be able to use the site to sell your product or service. If you get your website designed wrong, you can easily lose thousands of dollars initially, and ultimately lose even more money in potential revenue that you could be making from a well designed, properly functioning website.

Grow your bottom line by avoiding many of these common mistakes among business owners:


1. Putting urgency over understanding your target market.

Instead of focusing on getting your website done as soon as possible, you must first research your target audience in your specific market. Then, design your website around your research.
For instance, if your target market is older, perhaps the font size should be larger. Or if your product is geared towards a younger demographic, then you need to think about catering your site to be smartphone compatible.
You’re going to have to determine where should your users go once they get to your site? That question is easily answered if you know your market.


2. Design is too busy or flashy.

In order to be successful on the Internet you need to focus on marketing your website — not a flashy design.

Your design should not just be focused on bringing users there, but also getting them to the right place once they reach your homepage.
Plus, flashy websites don’t look good on mobile phones or tablets, and a large majority of Internet users now visit websites from these wireless devices.


Remember:
when a visitor comes to your website, they probably already know what they want out of it.  If within three seconds (or 2 to 4 clicks) they can’t figure out what to do next, you might need to go back to the drawing board. With the advent of so many websites a typical consumer will go to approximately ten different websites before making a purchase.

3. No clear call to action.

Once potential clients have found your website do they know what to do next?  Do you want them to buy your products or services, contact you, or subscribe to your business e-newsletter? You need to tell visitors what the next step is and when (ideally, now!). Your content should answer the question, “What’s in it for me?” and then the call to action tells them what to do next.

5. Stale, out-of-date content.

Customers expect your website to contain the latest information about your products, services, and company. When it doesn’t have this, they may assume you’re not in business any longer, or simply aren’t innovative and ahead of the competition. Your content must address the needs of your customers (or potential customers) and be updated as things change. If you have a blog, updating it at least once a week — if not more — can help you drive visitors to your website and keep search engines happy.

6. Trying to target everyone.

This goes back to knowing your target market; your website will be a mess if you try to accommodate every kind of visitor you might end up getting. It’s best to figure out your most frequent users and focus on creating the best possible experience for them. If you try to please the masses you’ll likely end up not pleasing anyone.

7. Taking the DIY route.

Your website is often your customers’ first experience with your brand. If you don’t have design experience, do you really think you can do it justice? Remember first impressions are everything. Don’t allow your customer to make assumptions about your business because of a poorly designed website.

 

Give Me a Call Today and let me give you a free website evaluation.  Image is Everything