Test Marketing Products Purchase Validity

What is the importance of Test Marketing Products Purchase Validity? A prospective customer called me this morning at KAUFFS Web Design and had concerns about his product selling on the internet and not meeting his hoped expectations. He inquired about possible “test marketing” his product prior to launching a full blown website and campaign.

So how do you know for sure if your idea will be successful or not,  before you begin investing a significant amount of time creating  your product?

Test Marketing Products Purchase Validity

This article will talk about the steps needed to test the market validity of a product to see if it is worthwhile to take the next step and create or promote it to potentially make money.


  1. MAKE SURE A MARKET EXISTS: See if people are interested in what you are offering. If you end up finding out that a market does not exist, you’ve already saved yourself a lot of time.


  1. MAKE A LIST OF YOUR PRODUCTS FEATURES AND BENEFITS: The only thing you should worry about are the product’s features, and the product’s benefits; No, they are not the same thing. I think every entrepreneur struggles at one point in their lives trying to make sense of the difference between the two and describe them properly.


  1. EMAIL MARKETING: In order to convince a person to initiate a buying action, it’s easier if we get them to take a smaller action first. We know this already. This is why we get free samples, why we are encouraged to test drive, and why we want to capture email leads.


  1. OPT IN PAGE: Setting up a properly formatted page to introduce the product and/or services correctly is KEY. You want people interested, not dissuaded. At KAUFFS, we make beautifully engaging graphics to help facilitate the flow process.


For the purpose of testing Test Marketing Products Purchase Validity and our ideas for future online products, if we can’t get people to be interested in what we have to offer and simply sign up for an email list (the small action), then there’s no point in creating the sales page and/or the product itself. If they don’t want to test drive the car, they are not going to buy it. Offering something for “free” or a discount when the product is available is always desirable. A discount in exchange for feedback.

What you finally and most importantly must take into consideration is your target audience and the SEO and marketing already established by the competition. There are literally MILLIONS of websites offering deals, bargains, last-chance offers…What is going to set YOUR product apart from others? What makes it UNIQUE? Without having a paid SEO/SEM/SMM marketing plan your results are going to be small as your competition is massive…even with the testing alone. You must generate an interest in traffic to the website..otherwise there will be no one to test, A niche or innovative idea is best.

A startup website takes years to mature naturally.. There are multiple avenues for testing..some free and some that charge a small fee would be a good way to judge. Forums, clubs, research into specific avenues, social media, email marketing campaigns, video seminars, surveys, freebies. Etc all are important to startups….

If you need proven, reliable and most importantly EXPERIENCED marketing help with launching your business venture, please call 561.775.3278 to contact Mark Bennett at KAUFFS WEB today.



Live Fresh Palm Beach County Website

Live Fresh Palm Beach County Website Launch

Please Visit at http://livefreshpbc.com/

1,421 individuals and families are homeless on any given day in Palm Beach County


Their Mission

  • Assisting the Homeless

    Live Fresh Palm Beach County will select service areas throughout Palm Beach based on critical need and community partnerships with local government, local faith based groups and non-profit organizations that assist the homeless.

  • Provide Showers

    Live Fresh Palm Beach County will use it’s premiere mobile showers and personal hygiene facility, to make sure everyone in Palm Beach County has the ability to take a Fresh Shower.

  • Health

    Partnered with Live Fresh Palm Beach County, Genesis Community Health provides comprehensive health care to all, regardless of their ability to pay. Genesis Community Health offers primary care to adults and children, Women’s health/ OB- GYN service, routine check ups, immunizations, diagnostic testing and other services, meeting all your health care needs! Genesis also offers dental services,  HIV & STD counseling and testing,  various health education programs, and health benefits counseling.

  • Personal Hygiene

    Live Fresh Palm Beach County will provide access to personal hygiene essentials including: Towel Soap · Shampoo · Conditioner · Toothbrush · Toothpaste · Dental Floss · Mouthwash · Lotion · Sunscreen · Sanitary Napkins (for women) · Condoms.

  • Education

    Live Fresh Palm Beach County will provide support and assistance where possible. In doing this, we create a platform for refreshed communities, who generate fresh ideas, and begin embodying the notion that Feeling Revitalized Encourages Sustainable Happiness.

  • Health Services Provided

    Live Fresh Palm Beach County along with Genesis Community Health will provide healthcare by means of their “outreach/ visiting clinics” that brings services to the homeless. These clinics offer various health screenings, HIV Counseling and Testing, and referral services, linking the individual to a primary care facility and overall care with other supporting and partner organizations.


    Kauffs Kompanies and Kauffs Web Design supports The Ribbon Cutting Event for Live Fresh Palm Beach County will take place March 31st at 810 Datura St., West Palm Beach, FL from 10:00-10:30am for the “Ceremony” and 10:30-12:00pm for the “Public Viewing”


WordPress Content Management Systems Palm Beach

WordPress Content Management Systems Palm Beach

What are the benefits of using a content management system and what does it do for Search Engine Optimization? How can Kauffs Web Design use WordPress to enhance your business? Once your website is laid out in a visually appealing manner, Kauffs Web Design will work on optimizing the content on each page. You have a business website and you want it to rank high on various search engines in order to attract traffic. At the same time, you want to communicate effectively with your traffic to make sure they can become potential customers. For that, the content of your website has to be optimized to make it rank higher in Google, Yahoo, and Bing amongst others. Through our CMS, we can help optimize your content through relevant keywords and SEO to make it more appealing to the end user. With a responsive and optimized website, your business can unlock its potential market across computers, smart phones, tablets, and other web supported devices. At Kauffs Web Design, we build comprehensive and scalable WordPress Content Management Systems Palm Beach that allow your business to maximize its website and online presence.

Web Services

• WordPress
• Joomla
• Content Management Systems
• Web Design and Development
• E-Commerce and Shopping Cart Integration
• Membership & Subscriptions Management
• Search Engine Optimization
• Vertical Market Sites
• Social Media Integration
• Custom Social Networking
• Google Analytics
• Site Performance Optimization
• Flash Animation
• Database Intergration
• Search Functions
• Mobile Integration
• Blogs
• Security and Backup Solutions
• Community Driven Content
• Calendars & Events
• Chat & Forum Communities
• Forms with Versatile Functions
• Multi-Browser Compatabilty
• User Management
• Domain Name Registration, Transfers & Renewals
•Wordpress Content Management Systems in Palm Beach

Bullet-Proofing Your Business From The Inevitable Online Reputation Attack

Bullet-Proofing Your Business From The Inevitable Online Reputation Attack

If your business hasn’t yet been hit with an online reputation attack, chances are it will be.

Bullet-Proofing Your Online ReputationYour business may be humming along blissfully doing commerce when it gets hit by the inevitable online reputation attack.

It may come from left field; it may be a very atypical experience for your company. And you may discover you weren’t ready for it. It could be prominent and could immediately start eroding your business’s bottom line.

If it hasn’t happened to you yet, it almost certainly will. Let me explain why and share how to prepare for it ahead of time so that you can insulate your business and negate the impact.

It Really Could Happen To You

Companies are nearly always in denial until it happens. You think, “We work hard, produce a great product, and we are honest — everyone appreciates that we are a dependable, good business.” But there are many things that are out of your complete control, and this is where uncertainty enters the picture. Always.

Many mistakenly think that if they’re already effectively promoting themselves online, they are simultaneously performing good reputation management. But a good web presence isn’t sufficient to protect you.

When everything’s coming up roses, it seems like you’re golden and can do no wrong. But that’s an incomplete picture of the situation.

Despite great training and optimum customer service policies, a customer will eventually have a bad interaction with one of your employees. Or one of your employees may have an ax to grind. Or someone may just decide they dislike you.

You may just run across a crazy person, or a competitor may choose to increase their sales at your expense. And one of these interactions is going to get broadcast online.

Once the interaction happens, it will stand out like a sore thumb on a popular reviews site, or it will rank near the top of a search results page when people type in your name. Or even worse — someone will create a whole website or blog to vilify you; they’ll post social media status updates that ridicule you; they’ll lambaste you by making a video.

In the worst-case scenario, they might even do all of the above!

How heavily the inevitable impact hits you will depend upon how well you’ve prepared proactively.

Face it, proactive online reputation management (“Proactive ORM”) is rather like taking out business insurance. Pay the price of preparing up front to avoid the greater costs of scrambling to dig yourself out and the lost revenue that could result.

So how does a business perform Proactive ORM?

Proactive ORM Checklist

• Have a website. This one should be the most obvious, of course. Not only should you have a website, but it should be optimized for search engines pretty well. That means some nicely customized Titles on each page, Meta Descriptions, text content on the pages, images, nice link structure and more.

Also, setting the site up on a good content management system (like WordPress) may convey inbuilt advantages. Whereas, if you build it on a terribly bad system, you’ll hamstring your effectiveness in search results.

• Have your business registered in Google My Business, Google+ and Bing Places for Business. While Google+ keeps on being weakened by Google’s inconsistent strategic direction , it’s still pretty influential in search. Google My Local is closely integrated with it and is ideal for local businesses to optimize through.

If you’re not local, you can still build out your Google+ business/brand page. Once it’s built, you should enhance it by posting to it and developing some audience there.

• Have a Facebook page and develop it. Developing it includes good graphics, description and such for the profile, but also developing a following through posting consistently over time and interacting with your followers.

You may try advertising on Facebook to gain followers, if you’re not familiar with other methods.

• Have a Twitter account and develop it. Developing a Twitter account is similar to Facebook. Not only should your profile be designed optimally, but you also need to post consistently, interact with the community and grow your number of followers.

• Develop photo-sharing social accounts, including Instagram, Pinterest and Flickr. There are also others.

• YouTube. Develop your channel page and post a handful of videos. Also consider building your Vimeo and Vine pages similarly.

• Build business profiles in online business directories and internet yellow pages. Some examples: YP.com, Superpages.com, Yellowbook, Yelp and others, including business directories that are specific to your type of business (think of ones like Hotels.com, Lawyers.com, Restaurants.com and the like).

This is not just for “local” businesses! All businesses have business addresses, so at minimum, you ought to be leveraging that to have your headquarters established in online directories.

• Register memberships with local association directories such as your chamber of commerce, business district alliances and the Better Business Bureau. If the association provides members with profile pages that are accessible by search engines, then it may be useful and beneficial for the purpose of Proactive ORM.

• LinkedIn. Your company ought to have its own LinkedIn page, and employees should be encouraged to have LinkedIn profiles/resumes that cite the company name properly and uniformly. This practice creates a small internal network within LinkedIn that indicates a higher relative popularity for the company page than the pages with fewer to no references.

• Publish some mixed-media content. Different stuff may be more or less suitable to different businesses, but nearly all businesses can publish photos on the image-sharing accounts mentioned earlier.

Add to that other things, such as: slideshow presentations, white papers and PDFs, helpful maps of stuff related to your business, infographics and more.

• Write a book. I’ve written in the past about how writing a book helps local search optimization, and that’s still the case; it also helps with general rankings. But beyond those semi-arcane SEO benefits, it helps with reputations because book pages can rank very prominently in search all on their own.

For instance, search for “Moosewood Restaurant,” and you’re likely to see their eponymous cookbook appearing in their first pages of search results from sites like Amazon.com or Google Books.

• Set up a Wikipedia page for your business. I probably shouldn’t include this one, because it comes with many caveats, and it’s really only for experts. You can only get a Wikipedia article if your business qualifies for it — essentially, your company needs to be almost a household name.

If you do qualify, ask someone skilled in the Wikipedia community to set it up for you, and be sure it includes the company logo and significant information.

Naturally, each of the items that is set up needs to be optimized for the keywords — and variations of keywords — that people would be using to search for your business.

Not only your commonly used form of your business name should be optimized for, but perhaps some variations, or even common misspellings, in some cases. Do people type it in correctly, or is a lot of your visitor traffic coming in after searches for your name leaving out spaces and such?

There is certainly a lot more that can be done, but most of the items I’ve listed are the most common things that are implemented by reputation specialists. Even if one has done the bare-bones setup of these elements, chances are that more development can be focused upon each one.

The most common issue I see when clients bring me reputation projects that have already been begun is that a website, a blog or social media profiles will be set up but not published upon consistently and professionally — so no real audience is developed.

So if you have these elements, review them with a critical eye to see if they each need further strengthening to really be of use to you.


Setting all these items up isn’t a guarantee that you’ll fully shield your business when an inevitable attack occurs. But, much like the old medieval castles in the past, it will insulate you somewhat if an attack happens and will likely reduce the seriousness.

It could be the difference between something nasty appearing in the very first position on the page for your name search, or five items instead of just one.

And if your well-developed elements can keep a nasty thing down at the bottom of page one, that’s still generally less visible and, therefore, less damaging than items ranking higher on the page.

So don’t neglect your reputation preparations. This is not an unnecessary expense, and developing most of these things will have some level of benefit to your company’s SEO and overall marketing, too.


Increase Website Traffic

Looking for a comprehensive digital strategy service? Why not KAUFF’S Web Design?

There is a fine line of difference between digital marketing and digital strategy. But at KAUFF’S Web Design, we make the difference disappear with our hands-on approach to everything digital!
Our mission is to help businesses adapt to the rapidly changing needs of the internet and to evolve into leaders of the digital future. We achieve this by combining consultancy, management, our services, and our experience in the digital marketing and strategy business. In simple words, we are your one stop solution when it comes to:
•Increasing brand awareness
•Promoting loyalty
•Increasing your leads and potential customers
•Making you expand into new markets
•Strategizing your business to the flexible needs of the digital age
We can help you implement flexible digital strategies that can help transform your business!
By providing insight on modern marketing and management techniques on the web, we put digital trends in context. Through our digital auditing capabilities, we can help implement game changing business strategies, organize digital roadmaps, and quantify the value of digital for your business. In simple words, we can help position your business strategically on the web with our comprehensive services, including:
•Web Development
•Mobile development
•Digital marketing strategizing and management
•Social media marketing
We put your business on the front foot with your personalized services.
As a business that provides digital services to other businesses, we realize the importance of different industries, and how each business is unique. This helps us in implementing strategies that are personalized for our clients to ensure maximum productivity in achieving their goals.
We are a business that provides scalable services to startups and even multinational corporations. Our extensive range of clientele is a result of our digital research, our subject matter experts and a proven methodology of gauging trends. We can help you stay up to date with the recent trends in digital marketing and management, and how you can position your business goals and objectives to be flexible to those changes. We can help you stay on top of what’s happening in digital with detailed analyses of trends that affect your business. Our trend report is a great foundation to developing digital strategies.
•Recognizable visual examples of digital trends
•Digital trends explained and demystified
•Identifies maturity of digital trend
•Supporting data on digital trend magnitude
•Captures relevance and gauges impact to business
We are your solution to help launch your business on a global scale.
We rapidly test industry best practices to bring new concepts to the table. This can help define digital design style guides, build responsive websites and mobile apps, and integrate digital platforms for your business.
At KAUFF’S Web Design, we can help get your strategy out of your imagination and can make them practical. We can streamline the activity and processes in your business to optimize productivity through:
•Rapid feature identification
•Sketches and page flows
•Visual designs
•Working HTML prototypes
•Responsive design demonstration
A comprehensive digital strategy is your key to become a digital leader in your industry. And with our help, you can achieve your goals and objectives effectively!



For brands and growing businesses, it’s critical your website stays up and running at all times. Our dedicated cloud based hosting solutions combine the power and flexibility of dedicated resources with the customer service and innovation that has made Kauff’s Web an industry leader for web hosting in Palm Beach County.

Clustered solutions provide the ultimate in scalability, security, and reliability. With multiple servers leveraging intelligent load-balancing technology, you can expect the most powerful managed hosting experience available. Providing bulletproof customer service, Kauffs Web Hosting architecture delivers fast, reliable, and scalable sites. Security matters. Not only does a secure environment protect you from data loss or embarrassing hacker takeovers, properly secured sites are faster, since bogus traffic and requests aren’t eating up your resources. The Kauffs Web platform meets the demanding security requirements of even the world’s largest brands. From physical security at the datacenter to protection against sophisticated exploits and customer separation at the kernel level, we provide a highly-secure Web Hosting experience to every customer.
Call Kauffs Web Design today to learn more at– 561.775.3278


SEO Marketing Tips

SEO Marketing Tips

Today, the major marketing channel for most brands is the internet and in order to maintain their marketing edge, it is crucial for businesses to stay up-to-date on the best SEO practices. SEO Marketing Tips. As opposed to conventional marketing strategies, search engine optimization is a technique that drives targeted traffic to your website, which is highly likely to convert into customers and that’s something you don’t want to lose out on. Mastering the art of SEO is necessary if you wish to stay profitable and relevant in the digital landscape, understanding and implementing SEO is the way. However, a new year has begun and you cannot use the same strategies you did last year.

Some of the important SEO tactics you need to incorporate in your strategy for keeping up with latest algorithm changes are discussed below:

Content remains the king of all: This doesn’t seem to be changing any time soon. Quality content is now even more highly regarded than before, which means that keyword saturation is not going to do it anymore. Now, search engines are more focused on checking if the content you are offering is relevant to the search query. Therefore, you need to continue creating top-notch and relevant content for your website, which is the response to queries your audience will enter in search engines. Try and make definitive guides that will prove useful to your audience. Remember that being good is no longer enough; you have to be awesome or you are out.

Social signals are going to do a lot of signaling: For quite some time, there have been rumors and predictions that Google takes social signals in account in search engine rankings. While the search engine giant continues to deny this; there is no denying that it puts a great deal of emphasis in user experience. As social signals indicate how much the content appealed to the users, they are also going to carry considerable weight and should be taken into consideration.

Mobile friendliness is no longer an option; it is a must: In last year, mobile searches were easily able to dominate desktop searches in terms of volume. With the most recent update to search engine algorithm, the mobile user experience has gained even more importance. Mobile-friendly websites are now ranked higher in all mobile searches and search snippets also indicate if a website is mobile-friendly or not. According to an SEO Expert from Kauff’s Web Design, organic traffic for websites that aren’t optimized for mobile has already been noted. Hence, this is another technique you need to look out for.

Multimedia content is popular: You can only stay in the SEO game if you can produce original and top-quality content by incorporating visual media like presentations, videos and graphics. These days, visual content is favored a great deal more and statistics indicate that it is going to get even more powerful. Multimedia content is going to be ranked higher with Google’s focus on user experience so that’s where you need to pay attention going forward.

Remember your SEO Marketing Tips. SEO is a landscape that’s changing constantly and you need to go with the flow if you wish to succeed.  Contact us today for more information.


SEO Company in Palm Beach

SEO Company in Palm Beach

Who to call? Search Engine Optimization is a unique process through which your brand or business can get maximum visibility at a minimum investment. The idea is to incorporate keywords or relevant search words in all the content that goes to the internet. By doing so, you are actually tailoring your content to show up each time a prospective customer initiates a search anywhere in the world SEO Company.


Hire an SEO Company Palm Beach

The whole process starts with identifying the right keywords that make a difference to your brand. For instance, if you are dealing in a particular type of lens care service, you better be talking about what lens care professionals are going to be looking for. This will include things like latest in lens care technology, new methods of vision care, so on and so forth. Once we understand the subject, the next area of focus is to identify the keywords. Depending on the service that you are offering, you have to identify keywords. This requires intense research and so hiring a good SEO company in Florida like Kauffs Web Design, an SEO Company, can help you do the job.
Here are a few tips to keep in mind when you are hiring an SEO Company in Palm Beach or anywhere in Florida:
Check for experience: When you are hiring an SEO Company in Palm Beach, hiring novices will not help. You need experienced hands to do the job. Check out the portfolio of work and accordingly choose people who are best suited to do the job. For instance, those who have experience of working for the eye care industry are well equipped to understand the needs of the opticians.
Enquire about services: There are many SEO companies who promise a lot of things but if you are really keen to get the job done, you have to be sure to clarify the deliverables at the start of the project.
Insist on reviews: The entire purpose of social media campaign is to give you the marketer, the power to understand and make changes at regular intervals. Therefore, hire an agency that allows you to review campaigns regularly. After all, they have to be open to the idea of making amendments.
At Kauffs Web Design we provide our clients with strong visual designs to strengthen your message, user experience and increase SALES. Our website solutions are focused on helping companies and brands increase the value of their digital investments.  Call us today at 561.775.3278

Palm Beach Web Design

  • Mobile is today’s first screen. So design responsively, focusing on content and structure first.
  • Websites and apps alike should remove distractions and let people interact as directly as possible with content.
  • 90 percent of design is typography. And the other 90 percent is whitespace.
  • Boost usability and pleasure with progressive disclosure: menus and functions that appear only when needed.
  • One illustration or original photo beats 100 stock images.
  • Design your system to serve your content, not the other way around.
  • Remove each detail from your design until it breaks.
  • Style is the servant of brand and content. Style without purpose is noise.
  • Nobody waits. Speed is to today’s design what ornament was to yesterday’s.

Call Kauffs Web Design today to schedule an appointment – 561.775.3278