palm-berach-internet-marketing

Palm Beach Internet Marketing

Let KAUFF’S Web Design become your social media captain with Palm Beach Internet Marketing!

Social media marketing is now a fundamental element of modern digital marketing strategies. While every business would love having a social media account or two, only few of them really know how to truly leverage on them. Yes, social media does have the potential to take your business, your customers, and your revenues to new heights. That being said, you will need to have a strategy lined up for it with measurable goals and objectives.

That’s where KAUFF’S Web Design comes into play. Through our professional consultancy and social media service, you can leverage on the hottest platform there is on the internet today!

That’s great, but how do you plan to do it?

At KAUFF’S Web Design, we eat, breathe, live, Palm Beach Internet Marketing and love new media. Our expertise lies in creating social media strategies that can help you reach your potential market on all platforms, including Twitter, Facebook, Google+, Pinterest, YouTube, LinkedIn, and others. We create on-target content, PPC ads, brand placement, and much more!

We listen, engage, and respond to what is being said online referring to your brand. This allows us to ‘personalize’ our services for your brand, and eventually reach more potential customers while promoting brand loyalty as well.

 

Palm Beach Internet Marketing

So what basically are your social media services?

In short, our social media services include:

  • Effectively setting up and customization of top-tiered social media platforms (Google+, Pinterest, Facebook, Twitter, YouTube, LinkedIn, Corporate Blog).
  • Responding to questions and interacting with your brand’s fans, followers, and customers.
  • Managing social media accounts – Collecting data from your social media profiles to know how people are responding to your campaigns, and then implementing strategies to make your campaigns more effective.
  • Using methodologies that attract new fans and followers – creating conversations, tweets, topics, and other things that can go viral and please your online audiences.
  • Posting positive brand mentions, press releases, and connecting with other media outlets.
  • Leveraging your online and offline marketing initiatives through social media channels.
  • Driving new as well as existing consumers to your website and increase B2B and customer sales.

From the looks of it, you can tell that your social media service is not only comprehensive, but interactive as well. Once you hire us, we can help you through:

  • Blog development
  • Content development
  • Community development and management
  • Performance analytics
  • Strategic placement
  • Social media training
  • Video design and production
  • Monitoring
  • Social media policy
  • Workflow
  • Response strategy

A strong social media campaign is integrated across all the media where your potential audience is. At KAUFF’S Web Design, we provide consultancy that can help you realize what social media platforms are best for your business.
With Palm Beach Internet Marketing, we use social media to get to know your customers. We learn where they like to hang out, what they’re talking about and what they’re saying about your brand. We then use that intelligence to generate creative, strategic content to spur conversation, remediate customer issues, spotlight brand advocates, and eventually make your business grow on the internet.

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5 Major Benefits Of Updating Your Website

Redesigning a website is a big haul, but it’s necessary and vital for your business to grow and flourish online. Here’s 5 Major Benefits Of Updating Your Website that you should consider redesigning your website in the near future, if you haven’t already this year.

1. You Stay Current

There’s a very good reason why websites have evolved from the early 2000’s phase of low-res images, flashing banners, and garish colour combinations (aside from being an affront to every principle of design known to man).
We change. The capacity of our hardware and software has changed drastically in the last few years, and it’s likely to keep on changing at high speed. Because our websites have capable of being better, with more capabilities than ever before in colour display and font, for example, it’s become imperative to stay with current trends and leave yesteryear’s trademarks behind.

2. Greater Business Exposure

It’s a natural expectation among today’s populace that your business should have some kind of web presence. After all, what would be your initial reaction to someone telling you about some new business or product? You’d probably Google it.
And we know now that the static, brochure-style website of yesteryear isn’t going to cut it. A current, interactive presence for your company is needed online, not just for transactions or for high-tier networking, but also for greater visibility for searchers in general. Did we also mention that a fresh website gets a better SEO boost than an older one? Websites that have undergone Search Engine Optimisation stand a better chance at getting found by the people who need you.

3. Greater Sales Opportunities

Okay, so you have your new website. It presents a greater opportunity for people to find you. It also presents a way for you to start marketing your business from the very beginning. As a successful business, you want every asset of your company geared towards furthering your reach, sales, and impact. Your website has the opportunity to function as a digital shopfront, and in accordance with your business, should present a searcher with the ability to learn more about you and become interested in what you have to offer. A solid inbound marketing setup will not only help you to bring interested people to your website, but also keep them there, and convert them into highly invested customers.

4. You Keep Up With How People Buy

Want to know something cool and frightening at the same time? According to CEB, 57% of the purchase decision is complete before a customer calls a supplier. This is a huge game-changer, because it means that without a plan, there’s a whole lot of potential business that you stand to lose. Your online presence should meet the needs of a searcher, and present them with information relevant to where they’re at in the decision-making process, helping them to come to the logical decision that you’re a business worth their time and money.

5. An Updated Website Stimulates Growth

Did you know that a fish will only grow as large as its environment allows it to? In the same way, the growth of your business, particularly if a large portion of it is online, is limited by the capabilities of your website. An updated website will get you more business, expanding your reach and support of visitors, converting them to leads and customers. Incorporating an inbound marketing strategy into your updated website will not only allow you to reach more people, but also capture their attention, converting them into valuable leads and eventually high-quality customers.

 

At Kauffs Web Design, we can help your business grow by utilizing the following protocols to boost your business:

 

  • Search Engine Optimization Packages
  • Social Media Management Options
  • Social Media Optimization
  • Search Engine Marketing
  • E-Commerce Solutions
  • Secure Web Hosting

and of course, incredibly feature-rich and mind-blowing Website Design….

 

Kauffs Web Design is a Digital Marketing Agency in Palm Beach Gardens that is a creative firm dedicated to providing exceptional result driven solutions to get your business ahead of the game. Our diverse skill set and experience allows us to tailor our services to meet your business needs.

 

Give us a call today at 561.775.3278

mark-s-bennett

Mark S. Bennett

Kauffs Web Design

3587 Northlake Blvd. Palm Beach Gardens, FL 33403

Office: 561.775.3278

E: mark@kauffs.com

IMPROVE YOUR BUSINESS

Kauffs Web Design A Digital Marketing Agency in Palm Beach Gardens

At Kauffs Web Design, the year 2016 was a time of real growth in a number of ways. Our list of clients grew, our team of dedicated staff members grew and our product offerings grew. Let’s whet your appetite for what’s coming in 2017 –

 

  • Search Engine Optimization Packages
  • Social Media Management Options
  • Social Media Optimization
  • Search Engine Marketing
  • E-Commerce Solutions
  • Secure Web Hosting

and of course, incredibly feature-rich and mind-blowing Website Design….

 

Kauffs Web Design is a Digital Marketing Agency in Palm Beach Gardens that is a creative firm dedicated to providing exceptional result driven solutions to get your business ahead of the game. Our diverse skill set and experience allows us to tailor our services to meet your business needs.

 

Give us a call today at 561.775.3278

mark-s-bennett

Mark S. Bennett

Kauffs Web Design

3587 Northlake Blvd. Palm Beach Gardens, FL 33403

Office: 561.775.3278

Cell:     (561) 644.6772

E: mark@kauffs.com

KAUFFS SEO Company in Palm Beach

 

SEO Company in Palm Beach

Who to call? Search Engine Optimization is a unique process through which your brand or business can get maximum visibility at a minimum investment. The idea is to incorporate keywords or relevant search words in all the content that goes to the internet. By doing so, you are actually tailoring your content to show up each time a prospective customer initiates a search anywhere in the world SEO Company.

Hire an SEO Company Palm Beach

The whole process starts with identifying the right keywords that make a difference to your brand. For instance, if you are dealing in a particular type of lens care service, you better be talking about what lens care professionals are going to be looking for. This will include things like latest in lens care technology, new methods of vision care, so on and so forth. Once we understand the subject, the next area of focus is to identify the keywords. Depending on the service that you are offering, you have to identify keywords. This requires intense research and so hiring a good SEO company in Florida like Kauffs Web Design, an SEO Company, can help you do the job.
Here are a few tips to keep in mind when you are hiring an SEO Company in Palm Beach or anywhere in Florida:
Check for experience: When you are hiring an SEO Company in Palm Beach, hiring novices will not help. You need experienced hands to do the job. Check out the portfolio of work and accordingly choose people who are best suited to do the job. For instance, those who have experience of working for the eye care industry are well equipped to understand the needs of the opticians.
Enquire about services: There are many SEO companies who promise a lot of things but if you are really keen to get the job done, you have to be sure to clarify the deliverables at the start of the project.
Insist on reviews: The entire purpose of social media campaign is to give you the marketer, the power to understand and make changes at regular intervals. Therefore, hire an agency that allows you to review campaigns regularly. After all, they have to be open to the idea of making amendments.
At Kauffs Web Design we provide our clients with strong visual designs to strengthen your message, user experience and increase SALES. Our website solutions are focused on helping companies and brands increase the value of their digital investments.  Call us today at 561.775.3278
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KAUFFS Web Design Trends to Try in 2017

KAUFFS Web Design Trends to Try in 2017

Ready to refresh your website? The start of the year is a great time to take a hard look at your existing design – or even new projects – and think about how to incorporate some of the latest trends into the framework.

From functionality to color and typography, 2017 will be a year of new ideas and new visual concepts to explore. Some of those designs are already starting to pop up, providing you with just enough visual inspiration to get off to the right start in the new year.

If you want to get 2017 started off with a kick,  call 561.775.3278 to contact Mark Bennett at KAUFFS WEB today to give your business website look a fresh take.

AT KAUFFS –  “IMAGE IS EVERYTHING”

Web Design Trends 2017

1. Gradients

Web Design Trends 2017
Interactivesites
Symodd

Missing from the design landscape for a few years, gradients are making a major comeback. But the look of the color blurring technique has shifted.

In the last round of gradients, there were subtle variations throughout the design. Apple’s iOS icons were a prime example. Now, gradients are big, bold and use plenty of color.

The most popular usage is a two color gradient overlay on photos. (This technique can look absolutely amazing!) It’s a great option to switch up your look or to make a less-than-interesting photo a little more intriguing. You can also use a gradient background to draw the eye when you don’t have other imagery to work with.

2. Video with Sound

Myst
Standardfilms
Thefourthphase

People are becoming more accustomed to watching videos – from short bits of YouTube to movies – on their devices. Websites can mimic this cinematic experience as well with a full-on video with sound display on the homepage. (It does not have to be auto-play to be effective.)

Proceed with caution. Include an option to toggle sound off and on, because not all users will appreciate it. The content needs to be so stellar that users will demand sound as part of the experience. (This is a trend that can be tough to pull off but can work beautifully if you have the right video and sound content combination.)

3. Virtual Reality (Almost)

Nojdigmedmer
Titanfall
Health digital transformation

Virtual Reality will likely be the most talked about design element of 2017. With more devices on the market – and at affordable price points – VR is going to be big. Gamers will probably get the most out of VR initially, but it could definitely reach into marketing and other applications.

You’ll need to be ready to design for it. But moreover, you need to be ready to create virtual reality experiences that don’t require a headset. This includes website designs with 360-degree video and other highly interactive experiences with three-dimensional effects.

Anything that takes interaction to the next level will have that VR feel and be perfectly on-trend.

4. Even More Parallax

Doomsday
Allen
Beoplay

Parallax scrolling effects were a big trend in 2016 and designers have only gotten cleverer with these mouse-based movements. That trend will continue with more impressive – and fancier parallax effects.

Look for parallax effects that move up, rather than down, and movements that capture a much more layered design. The key to almost every design trend in 2017 is that touch of reality and parallax will be no exception. The more real the movement looks on the screen, the more users will want it.

5. Super Simple Homepages

Kite
Vera Wang
August

More designs will start to strip away the type heavy homepage styles that have been popular for a while. More designers are opting for design that feature only a word or two on the first screen of the design.

And before you worry about SEO, these pages are often packed with plenty of information below the scroll. This is a great example of how user habits are changing web design as a whole. Thanks to plenty of scrolling on mobile websites, users are scrolling more on websites regardless of device. This makes it easier to design a light, airy hero area and pack the design with content on the scroll.

6. New Navigation Patterns

New Wave
Toshio
West End

Navigation does not have to be glued to the top of the design. From hidden or pop-out styles to navigation on the side or bottom of the pages, it is trendy to move the menu. (As long as the placement is still quite obvious.)

When considering a change to navigation styles, think about user patterns. Is the nav easy to find and does it work in a manner that users will understand intuitively? If so, go for it. If not, rethink the idea.

7. More Tactile Design

Circles
Society
Honu

Web design is rooted in physical things. It started with Material Design and the development of more tactile planes and layering of objects. This interface trend is expanding to the visuals as well.

Designers are much more rooted in reality. This includes images, rather than illustrations, and plenty of elements that feel like the user can reach out and touch them. The images are more natural as well, featuring elements that are made from materials found in nature and crafted into usable objects.

8. Neutral Color Palettes

Wailua
Dirk
Asoluto

Tactile principles will carry over into color palettes as well. While the last two years have been some of the most colorful we have seen in web design that is going to shift to a more natural, neutral set of hues.

Look for more greens, beiges and muted tones in projects. Color palettes will be derived from the natural world and have less of a bold, bright, almost-neon look to them.

9. Wearables Influence the Web

Apple Watch
Samsung Gear
Moto 360

Small design will influence everything else. Very much in the way a mobile-first design mentality has impacted the way all websites work, a wearable-first approach will most specifically impact app design. (You’ll want your app to work on a phone or a watch, right?)

This influence will likely change the look and complexity of some mobile apps. We might see larger typography and more minimal styles emerge. With so many users opting to buy wearables of some sort and wanting those interactions to replicate on other devices, this method of design is destined to happen sooner rather than later.

10. Custom Typography

Coneflower
Hungry
Tiny giant

Big, bold lettering never goes out of style. It is one of those trends that seems to just get better and better. Thanks to a growing number of web fonts and compatibility, more designers are taking typography risks with more novelty and interesting typefaces.

It’s a win for the design and a win for users that are likely tiring of the same few sans serifs that seem to dominate design projects. From vintage type styles to retro looks to completely custom typefaces, designers need to think about how to add flair with type to create visual interest.

Just keep in mind, cool lettering still needs to be readable. So whether you are pairing it with an image or as stand-alone artwork, make sure users can understand exactly what you are trying to say at a glance.

At KAUFFS WEB If you need proven, reliable and most importantly EXPERIENCED marketing help with launching your business venture, please call 561.775.3278 to contact Mark Bennett at KAUFFS WEB today.

AT KAUFFS –  “IMAGE IS EVERYTHING”

kauffs-social-media-logo

Social Media Confusion

Social Media Confusion

The conversation about Social Media Confusion takes place at least once with each client and it goes something like this:

Author: I just don’t get this (Twitter)* junk. *(Insert any social media platform)
Us: Okay, what don’t you understand?
Author: I just don’t get how this is supposed to promote my business. It’s pointless and I don’t want to do it.
Us: Then don’t do it.
Author: Really? I don’t have to?

The easy answer is, of course you don’t have to. But here’s why you may want us to do it for you;

At KAUFF’S Web Design, we eat, breathe, live, and love new media. Social Media Confusion is not a problem. Our expertise lies in creating social media strategies that can help you reach your potential market on all platforms, including Twitter, Facebook, Google+, Pinterest, YouTube, LinkedIn, and others. We create on-target content, PPC ads, brand placement, and much more!

We listen, engage, and respond to what is being said online referring to your brand. This allows us to ‘personalize’ our services for your brand, and eventually reach more potential customers while promoting brand loyalty as well.

First, it’s true. Not every social media outlet works for every business. Some may have the bulk of their fans on Facebook or Pinterest. Others may swear by Linked In or Instagram, and those who love Twitter really love Twitter.

But until you actually learn all that each of these engaging social media sites can do, it’s tough to make a fair assessment. So, what we DO have to do as marketers, if we’re going to be smart about our product and services marketing, is give each outlet its due.

Learning ALL an outlet can do is the first step. In example, few understand the power of Linked In and assume it’s all about job networking. We have had more business owners end up favoring this space than any other; their participation in groups has wound up getting them more engagements, sales, and even helped them in other business to business opportunities!

Engaging and interacting in that space is the second step. Then, and only then, is it fair to say this outlet simply doesn’t work for what you write. Other business people, for example, start out despising Twitter and its abbreviated, micro-blogging world, only to discover it’s the fastest way for them to create buzz among their clients. They can have micro-conversations, not take too much time, and still effectively communicate with thousands of clients, all at once!

These business owners become, as you might imagine, instant Twitter devotees and can launch a Twitter chat in less time than it take me to type t-w-i-t-t-e-r.

NOTE: “Engaging and interacting” does not mean shouting, “Look at me, look at me.” Offer links to other sites your readers will like, even other books you’ve enjoyed (then that author is sure to share the love with her readers, and so on and so on…) The more valuable information you can share, the more valuable and authentic you are to your readers.

Giving a site time to work its magic is the third step. Social Media Confusion can make or break a client list. Giving each outlet its due doesn’t mean two weeks, three posts and you’re outta’ there (though we understand the temptation). This isn’t a weekend in Vegas, folks! You can’t take three swipes on a canvas and have a Rembrandt any easier than you can call three chapters a book and the same goes for social media.

When we work with clients on social media, the goal is to explore several spaces over the course of a couple months and share all the tips and tricks that make each space work for other users; how to make the outlets complement each OTHER, and how to actually give each site its fair due.

If you need proven, reliable and most importantly EXPERIENCED marketing help with launching your business venture, please call 561.775.3278 to contact Mark Bennett at KAUFFS WEB today.

AT KAUFFS –  “IMAGE IS EVERYTHING”

 

test-marketing-products-purchase-validity-kauffs-product-launch-marketing

Test Marketing Products Purchase Validity

What is the importance of Test Marketing Products Purchase Validity? A prospective customer called me this morning at KAUFFS Web Design and had concerns about his product selling on the internet and not meeting his hoped expectations. He inquired about possible “test marketing” his product prior to launching a full blown website and campaign.

So how do you know for sure if your idea will be successful or not,  before you begin investing a significant amount of time creating  your product?

Test Marketing Products Purchase Validity

This article will talk about the steps needed to test the market validity of a product to see if it is worthwhile to take the next step and create or promote it to potentially make money.

 

  1. MAKE SURE A MARKET EXISTS: See if people are interested in what you are offering. If you end up finding out that a market does not exist, you’ve already saved yourself a lot of time.

 

  1. MAKE A LIST OF YOUR PRODUCTS FEATURES AND BENEFITS: The only thing you should worry about are the product’s features, and the product’s benefits; No, they are not the same thing. I think every entrepreneur struggles at one point in their lives trying to make sense of the difference between the two and describe them properly.

 

  1. EMAIL MARKETING: In order to convince a person to initiate a buying action, it’s easier if we get them to take a smaller action first. We know this already. This is why we get free samples, why we are encouraged to test drive, and why we want to capture email leads.

 

  1. OPT IN PAGE: Setting up a properly formatted page to introduce the product and/or services correctly is KEY. You want people interested, not dissuaded. At KAUFFS, we make beautifully engaging graphics to help facilitate the flow process.

 

For the purpose of testing Test Marketing Products Purchase Validity and our ideas for future online products, if we can’t get people to be interested in what we have to offer and simply sign up for an email list (the small action), then there’s no point in creating the sales page and/or the product itself. If they don’t want to test drive the car, they are not going to buy it. Offering something for “free” or a discount when the product is available is always desirable. A discount in exchange for feedback.

What you finally and most importantly must take into consideration is your target audience and the SEO and marketing already established by the competition. There are literally MILLIONS of websites offering deals, bargains, last-chance offers…What is going to set YOUR product apart from others? What makes it UNIQUE? Without having a paid SEO/SEM/SMM marketing plan your results are going to be small as your competition is massive…even with the testing alone. You must generate an interest in traffic to the website..otherwise there will be no one to test, A niche or innovative idea is best.

A startup website takes years to mature naturally.. There are multiple avenues for testing..some free and some that charge a small fee would be a good way to judge. Forums, clubs, research into specific avenues, social media, email marketing campaigns, video seminars, surveys, freebies. Etc all are important to startups….

If you need proven, reliable and most importantly EXPERIENCED marketing help with launching your business venture, please call 561.775.3278 to contact Mark Bennett at KAUFFS WEB today.

AT KAUFFS –  “IMAGE IS EVERYTHING”

live-fresh-pbc

Live Fresh Palm Beach County Website

Live Fresh Palm Beach County Website Launch

Please Visit at http://livefreshpbc.com/

1,421 individuals and families are homeless on any given day in Palm Beach County

 

Their Mission

  • Assisting the Homeless

    Live Fresh Palm Beach County will select service areas throughout Palm Beach based on critical need and community partnerships with local government, local faith based groups and non-profit organizations that assist the homeless.

  • Provide Showers

    Live Fresh Palm Beach County will use it’s premiere mobile showers and personal hygiene facility, to make sure everyone in Palm Beach County has the ability to take a Fresh Shower.

  • Health

    Partnered with Live Fresh Palm Beach County, Genesis Community Health provides comprehensive health care to all, regardless of their ability to pay. Genesis Community Health offers primary care to adults and children, Women’s health/ OB- GYN service, routine check ups, immunizations, diagnostic testing and other services, meeting all your health care needs! Genesis also offers dental services,  HIV & STD counseling and testing,  various health education programs, and health benefits counseling.

  • Personal Hygiene

    Live Fresh Palm Beach County will provide access to personal hygiene essentials including: Towel Soap · Shampoo · Conditioner · Toothbrush · Toothpaste · Dental Floss · Mouthwash · Lotion · Sunscreen · Sanitary Napkins (for women) · Condoms.

  • Education

    Live Fresh Palm Beach County will provide support and assistance where possible. In doing this, we create a platform for refreshed communities, who generate fresh ideas, and begin embodying the notion that Feeling Revitalized Encourages Sustainable Happiness.

  • Health Services Provided

    Live Fresh Palm Beach County along with Genesis Community Health will provide healthcare by means of their “outreach/ visiting clinics” that brings services to the homeless. These clinics offer various health screenings, HIV Counseling and Testing, and referral services, linking the individual to a primary care facility and overall care with other supporting and partner organizations.

     

    Kauffs Kompanies and Kauffs Web Design supports The Ribbon Cutting Event for Live Fresh Palm Beach County will take place March 31st at 810 Datura St., West Palm Beach, FL from 10:00-10:30am for the “Ceremony” and 10:30-12:00pm for the “Public Viewing”

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WordPress Content Management Systems Palm Beach

WordPress Content Management Systems Palm Beach

What are the benefits of using a content management system and what does it do for Search Engine Optimization? How can Kauffs Web Design use WordPress to enhance your business? Once your website is laid out in a visually appealing manner, Kauffs Web Design will work on optimizing the content on each page. You have a business website and you want it to rank high on various search engines in order to attract traffic. At the same time, you want to communicate effectively with your traffic to make sure they can become potential customers. For that, the content of your website has to be optimized to make it rank higher in Google, Yahoo, and Bing amongst others. Through our CMS, we can help optimize your content through relevant keywords and SEO to make it more appealing to the end user. With a responsive and optimized website, your business can unlock its potential market across computers, smart phones, tablets, and other web supported devices. At Kauffs Web Design, we build comprehensive and scalable WordPress Content Management Systems Palm Beach that allow your business to maximize its website and online presence.

Web Services

• WordPress
• Joomla
• Content Management Systems
• Web Design and Development
• E-Commerce and Shopping Cart Integration
• Membership & Subscriptions Management
• Search Engine Optimization
• Vertical Market Sites
• Social Media Integration
• Custom Social Networking
• Google Analytics
• Site Performance Optimization
• Flash Animation
• Database Intergration
• Search Functions
• Mobile Integration
• Blogs
• Security and Backup Solutions
• Community Driven Content
• Calendars & Events
• Chat & Forum Communities
• Forms with Versatile Functions
• Multi-Browser Compatabilty
• User Management
• Domain Name Registration, Transfers & Renewals
•Wordpress Content Management Systems in Palm Beach
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