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Digital Marketing Palm Beach

Digital Marketing Palm Beach

 

Digital Marketing for Small Businesses – incl. SEO, Google Ads (AdWords) and Facebook Ads

Search Engine Marketing (SEM) Consultant for Small Businesses:
Digital Marketing strategies can include Search Engine Optimization (SEO), Google Ads (previously AdWords) (PPC), Bing AdsFacebook Ads, and Google Local Listing (Google My Business). Each area has its benefits. Most small business owners have tight budgets and need to prioritize which online marketing efforts will bring them the most leads and customers. Give KAUFFS Internet Marketing a call and I would be happy to help you decide what is worth the cost in your situation. I would like to become your Web Marketing consultant.

Free SEO Evaluation –
Contact me and I’ll send you a written evaluation of your current website SEO.

Getting web marketing results quickly for a small business for very reasonable costs requires being smart. SEO has changed recently especially if you sell your product/service locally. For example, for SEO in Palm Beach Gardens Area you should also focus on Google My Business and Yelp. For more information on each area of Internet/Web Marketing, click on the links below.

Your Internet Marketing Consultant helps plan and implement your Internet Marketing strategies. You focus on your business… and let us focus on getting you more leads and customers!

Digital Marketing Palm Beach

Internet Marketing Lead Generation Details:

• Search Engine Optimization (SEO) to bring you more prospects…
• AdWords Advertising (PPC/CPC) to bring you more prospects…
• Google+ My Business to bring you more local prospects…
• Facebook Ads to bring you more prospects…

Turn Leads into Customers:

• Conversion Rate Optimization (CRO) to turn more prospects into customers.

I am an expert at helping my clients make money. Beware of marketing firms who are expert at making themselves money by wanting you to pay them $1,000-$2,000 a month forever. Your budget is YOUR budget; we will devise the best scenario and strategy based on what YOU tell us to work with.Here at KAUFF’S Web Design, we continually strive to improve the end user experience. We realize that each business, whether a startup or a multinational, has their unique demands and requirements for jobs. This is why we leverage our efforts towards providing hands-on customer service to all our clients.

Contact us today at 561-775-0735

 

kauffs-web

FREE WEB HOSTING PALM BEACH

FREE WEB HOSTING PALM BEACH

Free stuff is always great. Money is a precious thing and it’s important to save!  But if you’re not careful though, you may get tricked into paying a lot of money or getting low-quality hosting web services. Who wants that? If you get hooked by a “discount” provider, your free website hosting services might be under-powered, full of advertisements, very limited or just downright awful. Very often the old saying “you get what you pay for” may prove to be correct.

At KAUFFS WEB DESIGN & INTERNET MARKETING, we only use the best hosting servers available for speed, security and reliability depending on the architecture of the site itself whether it be WordPress, Joomla, Magento, or any other of programming languages available. No more worries about website hacks, no more website downtime, no more slow loading….and no monthly charges for maintenance!

SPECIAL OFFER

For 2019, Kauffs Web is offering Free Web Hosting for one year with purchase of any website (5 page minimum*)!

 

*this offer is valid only for new website customers that purchase a website with a minimum of 5 pages or more.

IMAGE IS EVERYTHING


We design and develop services for customers of all sizes, specializing in creating stylish, modern websites, web services and online stores.

Websites need to be more flat and responsive today to make sure they maintain their rankings on search engine result pages (SERPs). This of course involves a combination of things from web design to development, ecommerce to responsiveness, and SEO to SEM. Without the help of these tools, a business cannot leverage the potential of the internet and may as well sacrifice its prospect market to its competitors. KAUFF’s Web Design is the premiere leader of WEB DESIGN SEO SEM SMM IN PALM BEACH FLORIDA.

This is where KAUFF’s Web Design, an online marketing company based in Palm Beach Gardens, Florida comes into the picture. With our expertise and tools for website design, e-commerce, mobile applications, social media tools, and marketing strategies, you can perfectly align your business on the internet to increase your website traffic and eventually, potential customers.  Call us today to learn how we can help YOUR business.

palm-berach-internet-marketing

Palm Beach Internet Marketing

Let KAUFF’S Web Design become your social media captain with Palm Beach Internet Marketing!

Social media marketing is now a fundamental element of modern digital marketing strategies. While every business would love having a social media account or two, only few of them really know how to truly leverage on them. Yes, social media does have the potential to take your business, your customers, and your revenues to new heights. That being said, you will need to have a strategy lined up for it with measurable goals and objectives.

That’s where KAUFF’S Web Design comes into play. Through our professional consultancy and social media service, you can leverage on the hottest platform there is on the internet today!

That’s great, but how do you plan to do it?

At KAUFF’S Web Design, we eat, breathe, live, Palm Beach Internet Marketing and love new media. Our expertise lies in creating social media strategies that can help you reach your potential market on all platforms, including Twitter, Facebook, Google+, Pinterest, YouTube, LinkedIn, and others. We create on-target content, PPC ads, brand placement, and much more!

We listen, engage, and respond to what is being said online referring to your brand. This allows us to ‘personalize’ our services for your brand, and eventually reach more potential customers while promoting brand loyalty as well.

 

Palm Beach Internet Marketing

So what basically are your social media services?

In short, our social media services include:

  • Effectively setting up and customization of top-tiered social media platforms (Google+, Pinterest, Facebook, Twitter, YouTube, LinkedIn, Corporate Blog).
  • Responding to questions and interacting with your brand’s fans, followers, and customers.
  • Managing social media accounts – Collecting data from your social media profiles to know how people are responding to your campaigns, and then implementing strategies to make your campaigns more effective.
  • Using methodologies that attract new fans and followers – creating conversations, tweets, topics, and other things that can go viral and please your online audiences.
  • Posting positive brand mentions, press releases, and connecting with other media outlets.
  • Leveraging your online and offline marketing initiatives through social media channels.
  • Driving new as well as existing consumers to your website and increase B2B and customer sales.

From the looks of it, you can tell that your social media service is not only comprehensive, but interactive as well. Once you hire us, we can help you through:

  • Blog development
  • Content development
  • Community development and management
  • Performance analytics
  • Strategic placement
  • Social media training
  • Video design and production
  • Monitoring
  • Social media policy
  • Workflow
  • Response strategy

A strong social media campaign is integrated across all the media where your potential audience is. At KAUFF’S Web Design, we provide consultancy that can help you realize what social media platforms are best for your business.
With Palm Beach Internet Marketing, we use social media to get to know your customers. We learn where they like to hang out, what they’re talking about and what they’re saying about your brand. We then use that intelligence to generate creative, strategic content to spur conversation, remediate customer issues, spotlight brand advocates, and eventually make your business grow on the internet.

Locally Grown Sod Farm and Installation Palm Beach County

GVI Glory Ventures Sod Farm Palm Beach County from Kauff’s on Vimeo.

At Glory Ventures, Inc., you will find the highest quality sod at the lowest wholesale prices. You can pick it up in the field or we can arrange for delivery. We also do installations.

Glory Ventures, Inc. is a family owned company which takes pride in providing excellent quality and service in everything we do. We stand behind our products every step of the way and strive to make sure that each and every customer is satisfied. We grow and harvest our own sod from our farms in South Florida and cut and deliver our sod fresh daily. While we sell our own sod, we can also provide you with any other variety of sod you may want as well as provide you with all of your other landscaping and gardening needs.

3 Signs of SEO Failure

Better SEO Results

One of the frustrations about SEO is having the responsibility for a client’s online success without having the control over everything that is required to make them successful. Get a handful of SEO professionals and digital marketers in a room and you’ll likely hear this as their number one complaint. Clients expect their web marketers to drive new business and traffic, while at the same time they won’t do what’s necessary to achieve those results.

 

1. The Campaign Is Too Narrow

Ten years ago, you could get away with having a digital marketing campaign that focused only on keyword optimization and link building. But those days are long gone. Links continue to be an important part of a successful digital marketing campaign. Keyword optimization is still integral. But those two things alone will rarely get you the success you need with today’s algorithms. Possible? Yes. But it’s less and less likely due to all of the algorithm changes that have happened over the past five years.

…..Today, you have to take a more holistic approach.

In fact, in the grand scheme of things, actual on-page keyword optimization is one of the smallest aspects of a successful SEO campaign. Site architecture, usability, and social engagement play a very significant role, and if you’re not investing in those areas, you’re handicapping your SEO.

…..digital marketing requires holistic approach

 

2. Your Campaign Is Too Broad

Now, this may seem like I’m trying to have it both ways, but hear me out. It’s important that you go with as broad of a campaign as possible.

Social media marketing? Check.
Content strategy? On it.
Usability improvements? Got ’em covered.
Targeted keyword optimization? Doing it.
Link building? Dominating.
Budget? Uh….
Everything that you cover in your digital marketing campaign requires time. And time means you have to have the budget to pay someone to invest that time.

Going broad is the way to go, but if the budget isn’t there to support it, going broad can actually be counterproductive.

Without the budget, instead of dominating in several key areas, you end up spreading yourself way too thin. That makes every area far less effective than it otherwise would be.

So by all means, if you have the budget, go broad. If not, it’s better to stay focused. Just be sure you have the expectations that go along with that.

 

3. The SEO Recommendations Are Not Being Implemented

Remember when I said earlier that having responsibility for success without the resources was digital marketing complaint number one? Well, that complaint almost always starts with this one item here. And this is one thing that I never quite understood. If you are paying a marketer to help you grow your business, and they tell you that you need to do X, Y, and Z… Why aren’t you doing X, Y, and Z?

The excuses:

  • We don’t have time.
  • Our team is doing something more important.
  • We’re not sure that will work.
  • We just want you to focus on A, B, and C.
  • Etc.

This is where KAUFF’s Web Design, an online marketing company based in Palm Beach Gardens, Florida comes into the picture. With our expertise and tools for website design, ecommerce, mobile applications, social media tools, and marketing strategies, you can perfectly align your business on the internet to increase your website traffic and eventually, potential customers.  Call us today to learn how we can help YOUR business.

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5 Major Benefits Of Updating Your Website

Redesigning a website is a big haul, but it’s necessary and vital for your business to grow and flourish online. Here’s 5 Major Benefits Of Updating Your Website that you should consider redesigning your website in the near future, if you haven’t already this year.

1. You Stay Current

There’s a very good reason why websites have evolved from the early 2000’s phase of low-res images, flashing banners, and garish colour combinations (aside from being an affront to every principle of design known to man).
We change. The capacity of our hardware and software has changed drastically in the last few years, and it’s likely to keep on changing at high speed. Because our websites have capable of being better, with more capabilities than ever before in colour display and font, for example, it’s become imperative to stay with current trends and leave yesteryear’s trademarks behind.

2. Greater Business Exposure

It’s a natural expectation among today’s populace that your business should have some kind of web presence. After all, what would be your initial reaction to someone telling you about some new business or product? You’d probably Google it.
And we know now that the static, brochure-style website of yesteryear isn’t going to cut it. A current, interactive presence for your company is needed online, not just for transactions or for high-tier networking, but also for greater visibility for searchers in general. Did we also mention that a fresh website gets a better SEO boost than an older one? Websites that have undergone Search Engine Optimisation stand a better chance at getting found by the people who need you.

3. Greater Sales Opportunities

Okay, so you have your new website. It presents a greater opportunity for people to find you. It also presents a way for you to start marketing your business from the very beginning. As a successful business, you want every asset of your company geared towards furthering your reach, sales, and impact. Your website has the opportunity to function as a digital shopfront, and in accordance with your business, should present a searcher with the ability to learn more about you and become interested in what you have to offer. A solid inbound marketing setup will not only help you to bring interested people to your website, but also keep them there, and convert them into highly invested customers.

4. You Keep Up With How People Buy

Want to know something cool and frightening at the same time? According to CEB, 57% of the purchase decision is complete before a customer calls a supplier. This is a huge game-changer, because it means that without a plan, there’s a whole lot of potential business that you stand to lose. Your online presence should meet the needs of a searcher, and present them with information relevant to where they’re at in the decision-making process, helping them to come to the logical decision that you’re a business worth their time and money.

5. An Updated Website Stimulates Growth

Did you know that a fish will only grow as large as its environment allows it to? In the same way, the growth of your business, particularly if a large portion of it is online, is limited by the capabilities of your website. An updated website will get you more business, expanding your reach and support of visitors, converting them to leads and customers. Incorporating an inbound marketing strategy into your updated website will not only allow you to reach more people, but also capture their attention, converting them into valuable leads and eventually high-quality customers.

 

At Kauffs Web Design, we can help your business grow by utilizing the following protocols to boost your business:

 

  • Search Engine Optimization Packages
  • Social Media Management Options
  • Social Media Optimization
  • Search Engine Marketing
  • E-Commerce Solutions
  • Secure Web Hosting

and of course, incredibly feature-rich and mind-blowing Website Design….

 

Kauffs Web Design is a Digital Marketing Agency in Palm Beach Gardens that is a creative firm dedicated to providing exceptional result driven solutions to get your business ahead of the game. Our diverse skill set and experience allows us to tailor our services to meet your business needs.

 

Give us a call today at 561.775.3278

mark-s-bennett

Mark S. Bennett

Kauffs Web Design

3587 Northlake Blvd. Palm Beach Gardens, FL 33403

Office: 561.775.3278

E: mark@kauffs.com

IMPROVE YOUR BUSINESS

Kauffs Web Design A Digital Marketing Agency in Palm Beach Gardens

At Kauffs Web Design, the year 2016 was a time of real growth in a number of ways. Our list of clients grew, our team of dedicated staff members grew and our product offerings grew. Let’s whet your appetite for what’s coming in 2017 –

 

  • Search Engine Optimization Packages
  • Social Media Management Options
  • Social Media Optimization
  • Search Engine Marketing
  • E-Commerce Solutions
  • Secure Web Hosting

and of course, incredibly feature-rich and mind-blowing Website Design….

 

Kauffs Web Design is a Digital Marketing Agency in Palm Beach Gardens that is a creative firm dedicated to providing exceptional result driven solutions to get your business ahead of the game. Our diverse skill set and experience allows us to tailor our services to meet your business needs.

 

Give us a call today at 561.775.3278

mark-s-bennett

Mark S. Bennett

Kauffs Web Design

3587 Northlake Blvd. Palm Beach Gardens, FL 33403

Office: 561.775.3278

Cell:     (561) 644.6772

E: mark@kauffs.com

KAUFFS SEO Company in Palm Beach

 

SEO Company in Palm Beach

Who to call? Search Engine Optimization is a unique process through which your brand or business can get maximum visibility at a minimum investment. The idea is to incorporate keywords or relevant search words in all the content that goes to the internet. By doing so, you are actually tailoring your content to show up each time a prospective customer initiates a search anywhere in the world SEO Company.

Hire an SEO Company Palm Beach

The whole process starts with identifying the right keywords that make a difference to your brand. For instance, if you are dealing in a particular type of lens care service, you better be talking about what lens care professionals are going to be looking for. This will include things like latest in lens care technology, new methods of vision care, so on and so forth. Once we understand the subject, the next area of focus is to identify the keywords. Depending on the service that you are offering, you have to identify keywords. This requires intense research and so hiring a good SEO company in Florida like Kauffs Web Design, an SEO Company, can help you do the job.
Here are a few tips to keep in mind when you are hiring an SEO Company in Palm Beach or anywhere in Florida:
Check for experience: When you are hiring an SEO Company in Palm Beach, hiring novices will not help. You need experienced hands to do the job. Check out the portfolio of work and accordingly choose people who are best suited to do the job. For instance, those who have experience of working for the eye care industry are well equipped to understand the needs of the opticians.
Enquire about services: There are many SEO companies who promise a lot of things but if you are really keen to get the job done, you have to be sure to clarify the deliverables at the start of the project.
Insist on reviews: The entire purpose of social media campaign is to give you the marketer, the power to understand and make changes at regular intervals. Therefore, hire an agency that allows you to review campaigns regularly. After all, they have to be open to the idea of making amendments.
At Kauffs Web Design we provide our clients with strong visual designs to strengthen your message, user experience and increase SALES. Our website solutions are focused on helping companies and brands increase the value of their digital investments.  Call us today at 561.775.3278
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KAUFFS Web Design Trends to Try in 2017

KAUFFS Web Design Trends to Try in 2017

Ready to refresh your website? The start of the year is a great time to take a hard look at your existing design – or even new projects – and think about how to incorporate some of the latest trends into the framework.

From functionality to color and typography, 2017 will be a year of new ideas and new visual concepts to explore. Some of those designs are already starting to pop up, providing you with just enough visual inspiration to get off to the right start in the new year.

If you want to get 2017 started off with a kick,  call 561.775.3278 to contact Mark Bennett at KAUFFS WEB today to give your business website look a fresh take.

AT KAUFFS –  “IMAGE IS EVERYTHING”

Web Design Trends 2017

1. Gradients

Web Design Trends 2017
Interactivesites
Symodd

Missing from the design landscape for a few years, gradients are making a major comeback. But the look of the color blurring technique has shifted.

In the last round of gradients, there were subtle variations throughout the design. Apple’s iOS icons were a prime example. Now, gradients are big, bold and use plenty of color.

The most popular usage is a two color gradient overlay on photos. (This technique can look absolutely amazing!) It’s a great option to switch up your look or to make a less-than-interesting photo a little more intriguing. You can also use a gradient background to draw the eye when you don’t have other imagery to work with.

2. Video with Sound

Myst
Standardfilms
Thefourthphase

People are becoming more accustomed to watching videos – from short bits of YouTube to movies – on their devices. Websites can mimic this cinematic experience as well with a full-on video with sound display on the homepage. (It does not have to be auto-play to be effective.)

Proceed with caution. Include an option to toggle sound off and on, because not all users will appreciate it. The content needs to be so stellar that users will demand sound as part of the experience. (This is a trend that can be tough to pull off but can work beautifully if you have the right video and sound content combination.)

3. Virtual Reality (Almost)

Nojdigmedmer
Titanfall
Health digital transformation

Virtual Reality will likely be the most talked about design element of 2017. With more devices on the market – and at affordable price points – VR is going to be big. Gamers will probably get the most out of VR initially, but it could definitely reach into marketing and other applications.

You’ll need to be ready to design for it. But moreover, you need to be ready to create virtual reality experiences that don’t require a headset. This includes website designs with 360-degree video and other highly interactive experiences with three-dimensional effects.

Anything that takes interaction to the next level will have that VR feel and be perfectly on-trend.

4. Even More Parallax

Doomsday
Allen
Beoplay

Parallax scrolling effects were a big trend in 2016 and designers have only gotten cleverer with these mouse-based movements. That trend will continue with more impressive – and fancier parallax effects.

Look for parallax effects that move up, rather than down, and movements that capture a much more layered design. The key to almost every design trend in 2017 is that touch of reality and parallax will be no exception. The more real the movement looks on the screen, the more users will want it.

5. Super Simple Homepages

Kite
Vera Wang
August

More designs will start to strip away the type heavy homepage styles that have been popular for a while. More designers are opting for design that feature only a word or two on the first screen of the design.

And before you worry about SEO, these pages are often packed with plenty of information below the scroll. This is a great example of how user habits are changing web design as a whole. Thanks to plenty of scrolling on mobile websites, users are scrolling more on websites regardless of device. This makes it easier to design a light, airy hero area and pack the design with content on the scroll.

6. New Navigation Patterns

New Wave
Toshio
West End

Navigation does not have to be glued to the top of the design. From hidden or pop-out styles to navigation on the side or bottom of the pages, it is trendy to move the menu. (As long as the placement is still quite obvious.)

When considering a change to navigation styles, think about user patterns. Is the nav easy to find and does it work in a manner that users will understand intuitively? If so, go for it. If not, rethink the idea.

7. More Tactile Design

Circles
Society
Honu

Web design is rooted in physical things. It started with Material Design and the development of more tactile planes and layering of objects. This interface trend is expanding to the visuals as well.

Designers are much more rooted in reality. This includes images, rather than illustrations, and plenty of elements that feel like the user can reach out and touch them. The images are more natural as well, featuring elements that are made from materials found in nature and crafted into usable objects.

8. Neutral Color Palettes

Wailua
Dirk
Asoluto

Tactile principles will carry over into color palettes as well. While the last two years have been some of the most colorful we have seen in web design that is going to shift to a more natural, neutral set of hues.

Look for more greens, beiges and muted tones in projects. Color palettes will be derived from the natural world and have less of a bold, bright, almost-neon look to them.

9. Wearables Influence the Web

Apple Watch
Samsung Gear
Moto 360

Small design will influence everything else. Very much in the way a mobile-first design mentality has impacted the way all websites work, a wearable-first approach will most specifically impact app design. (You’ll want your app to work on a phone or a watch, right?)

This influence will likely change the look and complexity of some mobile apps. We might see larger typography and more minimal styles emerge. With so many users opting to buy wearables of some sort and wanting those interactions to replicate on other devices, this method of design is destined to happen sooner rather than later.

10. Custom Typography

Coneflower
Hungry
Tiny giant

Big, bold lettering never goes out of style. It is one of those trends that seems to just get better and better. Thanks to a growing number of web fonts and compatibility, more designers are taking typography risks with more novelty and interesting typefaces.

It’s a win for the design and a win for users that are likely tiring of the same few sans serifs that seem to dominate design projects. From vintage type styles to retro looks to completely custom typefaces, designers need to think about how to add flair with type to create visual interest.

Just keep in mind, cool lettering still needs to be readable. So whether you are pairing it with an image or as stand-alone artwork, make sure users can understand exactly what you are trying to say at a glance.

At KAUFFS WEB If you need proven, reliable and most importantly EXPERIENCED marketing help with launching your business venture, please call 561.775.3278 to contact Mark Bennett at KAUFFS WEB today.

AT KAUFFS –  “IMAGE IS EVERYTHING”