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Maximize Mobile Marketing

Maximize Mobile Marketing

The smartphone has certainly left its mark, surpassing 1 billion active users checking their phones on average 80 times within a day. As a result, mobile presents a big opportunity for marketers. Similarly, as average smartphone conversion rates have gone up 64 percent for mobile compared to average desktop conversion rates, there’s still room for growth for retailers and brands — as long as they make m-commerce investments. A report by App Geeks, the company reviewing and ranking app development companies within the U.S. businesses taking aim at mobile advertsing. Their findings are that they are doing so by implementing mobile optimized landing pages, using location-based services, cutting site load time or generating mobile-friendly content that adds value to their customers’ lives.

Maximize Mobile Marketing

Subsequently, in the case of Walmart, who wanted to Maximize Mobile Marketing, changed its mobile site fonts, imagery and code cut load time from 7.2 seconds to 2.3. In a separate example, Topshop executed a new mobile layer, which resulted in a “4 percent increase in products added to basket.” In retrospect, The reason may be convenience, as users want to go anywhere with their devices and do anything. As a result, Mobile convenience is not to be underestimated as nearly half, or 49.7 percent, of purchases, were made via m-commerce in the U.S. and the U.K. during 2018. Based on traffic and market share, mobile has more leverage. Beating out desktop traffic, mobile was at 55.8 percent while desktop was at 44.2 percent, showing boosted potential for mobile campaigns. Driven by smartphone dependency, mobile will continue to outreach desktop and provide marketers new endpoints for converting users — into longtime customers.

 

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NORTH PALM BEACH SEO

NORTH PALM BEACH SEO

How many more people do you think would know about your business if you were on the front page of every search engine?  Last year, there were almost 3.5 billion Google searches per day, and that number has only grown since.  With people using the internet to find everything these days, how are they going to find you?

Your website placement on search engines could be the difference between the phone ringing, or silence.  The difference between customers walking in, or an empty store.  The difference between growth and revenue, or layoffs and cutbacks.

At Kauffs Web Design and Internet Marketing, We create the most thorough and complete website evaluation in the state with NORTH PALM BEACH SEO.

We start by taking your website’s vitals, just like a visit to the doctor. Are there any errors on your site? Has it been blacklisted by search engines? Is it missing important code or information that search engines need to crawl your site? We’ll find out.

We then delve into every piece of information you need to know to improve your SEO – Which main keywords you should be targeting, where you currently rank on big search engines, who your main competition is, how to better reach your target audience, how many websites link back to yours, and more. Give us a try today – risk free!

NORTH PALM BEACH SEO

What are your current SEO strategies?

NORTH PALM BEACH SEO or Search Engine Optimization without strategy is like running in the dark.  Knowing who you are targeting, how you are targeting them, and what will be effective are key to a successful SEO campaign.  Kauffs Web Design and Internet Marketing has experience with many different types of clients on tons of campaigns, and we know exactly what will work.

PALM BEACH GARDENS SEO

PALM BEACH GARDENS SEO

How many more people do you think would know about your business if you were on the front page of every search engine?  Last year, there were almost 3.5 billion Google searches per day, and that number has only grown since.  With people using the internet to find everything these days, how are they going to find you?

Your website placement on search engines could be the difference between the phone ringing, or silence.  The difference between customers walking in, or an empty store.  The difference between growth and revenue, or layoffs and cutbacks.

At Kauffs Web Design and Internet Marketing, We create the most thorough and complete website evaluation in the state with PALM BEACH GARDENS SEO.

. We start by taking your website’s vitals, just like a visit to the doctor. Are there any errors on your site? Has it been blacklisted by search engines? Is it missing important code or information that search engines need to crawl your site? We’ll find out.

We then delve into every piece of information you need to know to improve your SEO – Which main keywords you should be targeting, where you currently rank on big search engines, who your main competition is, how to better reach your target audience, how many websites link back to yours, and more. Give us a try today – risk free!

PALM BEACH GARDENS SEO

What are your current SEO strategies?

PALM BEACH GARDENS SEO or Search Engine Optimization without strategy is like running in the dark.  Knowing who you are targeting, how you are targeting them, and what will be effective are key to a successful SEO campaign.  Kauffs Web Design and Internet Marketing has experience with many different types of clients on tons of campaigns, and we know exactly what will work.

internet-scam

Tech Support Scams

Tech Support Scams

 

How tech support scams work


Tech Support Scams: Scammers may call you directly on your phone and pretend to be representatives of a software company. They might even spoof the caller ID so that it displays a legitimate support phone number from a trusted company. They can then ask you to install applications that give them remote access to your device. Using remote access, these experienced scammers can misrepresent normal system output as signs of problems.

Scammers might also initiate contact by displaying fake error messages on websites you visit, displaying support numbers and enticing you to call. They can also put your browser on full screen and display pop-up messages that won’t go away, essentially locking your browser. These fake error messages aim to trick you into calling an indicated technical support hotline.

When you engage with the scammers, they can offer fake solutions for your “problems” and ask for payment in the form of a one-time fee or subscription to a purported support service.

 

Some scammers call and claim to be computer techs associated with well-known companies like Microsoft or Apple. Other scammers send pop-up messages that warn about computer problems. They say they’ve detected viruses or other malware on your computer. They claim to be “tech support” and will ask you to give them remote access to your computer. Eventually, they’ll diagnose a non-existent problem and ask you to pay for unnecessary – or even harmful – services.

If you get an unexpected pop-up, call, spam email or other urgent message about problems with your computer, stop. Don’t click on any links, don’t give control of your computer and don’t send any money.

How the Tech Support Scams Work

Scammers may call, place alarming pop-up messages on your computer, offer free “security” scans, or set up fake websites – all to convince you that your computer is infected. The scammers try to get you on the phone, and then work to convince you there’s a problem. Finally, they ask you to pay them to fix that non-existent problem.

Tech support scams often start with a pop-up that wants you to call now, or else... If you get an urgent message like this, don’t click, call, send money or give anyone control of your computer.

Tech Support Scams

To convince you that both the scammers and the problems are real, the scammers may:

  • pretend to be from a well-known company – like Microsoft or Apple
  • use lots of technical terms
  • ask you to get on your computer and open some files – and then tell you those files show a problem (when they don’t)

Then, once they’ve convinced you that your computer has a problem, the scammers might:

  • ask you to give them remote access to your computer – which lets them change your computer settings so your computer is vulnerable to attack
  • trick you into installing malware that gives them access to your computer and sensitive data, like user names and passwords
  • try to sell you software that’s worthless, or that you could get elsewhere for free
  • try to enroll you in a worthless computer maintenance or warranty program
  • ask for credit card information so they can bill you for phony services, or services you could get elsewhere for free
  • direct you to websites and ask you to enter your credit card number and other personal information

These scammers want to get your money, access to your computer, or both. But there are things you can do to stop them.

If You Get a Call or Pop-Up

  • If you get an unexpected or urgent call from someone who claims to be tech support, hang up. It’s not a real call. And don’t rely on caller ID to prove who a caller is. Criminals can make caller ID seem like they’re calling from a legitimate company or a local number.
  • If you get a pop-up message that tells you to call tech support, ignore it. There are legitimate pop-ups from your security software to do things like update your operating system. But do not call a number that pops up on your screen in a warning about a computer problem.
  • If you’re concerned about your computer, call your security software company directly – but don’t use the phone number in the pop-up or on caller ID. Instead, look for the company’s contact information online, or on a software package or your receipt.
  • Never share passwords or give control of your computer to anyone who contacts you.

If You Were Scammed

  • Get rid of malware. Update or download legitimate security software and scan your computer. Delete anything the software says is a problem.
  • Change any passwords that you shared with someone. Change the passwords on every account that uses passwords you shared.
  • If you paid for bogus services with a credit card, call your credit card company and ask to reverse the charges. Check your statements for any charges you didn’t make, and ask to reverse those, too. Report it to ftc.gov/complaint.

How to protect against tech support scams


First, be sure to follow these tips on how to keep your computer secure.

It is also important to keep the following in mind:

  • Microsoft does not send unsolicited email messages or make unsolicited phone calls to request personal or financial information, or to provide technical support to fix your computer.
  • Any communication with Microsoft has to be initiated by you.
  • If a notification appears with a phone number, don’t call the number. Error and warning messages from Microsoft never include a phone number.
  • Download software only from official Microsoft partner websites or the Microsoft Store. Be wary of downloading software from third-party sites, as some of them might have been modified without the author’s knowledge to bundle support scam malware and other threats.
  • Use Microsoft Edge when browsing the internet. It blocks known support scam sites using Windows Defender SmartScreen (which is also used by Internet Explorer). Furthermore, Microsoft Edge can stop pop-up dialog loops used by these sites.
  • Turn on Windows Security real-time antivirus protection in Windows 10. It detects and removes known support scam malware.
  • Microsoft technical support will never ask that you pay for support in the form of Bitcoin or gift cards.

Refund Scams

If you paid for tech support services, and you later get a call about a refund, that call is probably also a scam. Don’t give the person any personal or financial information.

The refund scam works like this: Several months after a purchase, someone calls to ask if you were happy with the service. If you say “No”, the scammer offers a refund. Or, the caller says the company is going out of business and giving refunds. The scammer eventually asks for your bank or credit card account number, or asks for access to your bank account to make a deposit. But instead of putting money in your account, the scammer takes money from your account.

If you get a call like this, hang up, and report it: ftc.gov/complaint.

 

Let us help you secure your accounts today, contact Kauffs Marketing at 561-775-0735

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Digital Marketing Palm Beach

Digital Marketing Palm Beach

 

Digital Marketing for Small Businesses – incl. SEO, Google Ads (AdWords) and Facebook Ads

Search Engine Marketing (SEM) Consultant for Small Businesses:
Digital Marketing strategies can include Search Engine Optimization (SEO), Google Ads (previously AdWords) (PPC), Bing AdsFacebook Ads, and Google Local Listing (Google My Business). Each area has its benefits. Most small business owners have tight budgets and need to prioritize which online marketing efforts will bring them the most leads and customers. Give KAUFFS Internet Marketing a call and I would be happy to help you decide what is worth the cost in your situation. I would like to become your Web Marketing consultant.

Free SEO Evaluation –
Contact me and I’ll send you a written evaluation of your current website SEO.

Getting web marketing results quickly for a small business for very reasonable costs requires being smart. SEO has changed recently especially if you sell your product/service locally. For example, for SEO in Palm Beach Gardens Area you should also focus on Google My Business and Yelp. For more information on each area of Internet/Web Marketing, click on the links below.

Your Internet Marketing Consultant helps plan and implement your Internet Marketing strategies. You focus on your business… and let us focus on getting you more leads and customers!

Digital Marketing Palm Beach

Internet Marketing Lead Generation Details:

• Search Engine Optimization (SEO) to bring you more prospects…
• AdWords Advertising (PPC/CPC) to bring you more prospects…
• Google+ My Business to bring you more local prospects…
• Facebook Ads to bring you more prospects…

Turn Leads into Customers:

• Conversion Rate Optimization (CRO) to turn more prospects into customers.

I am an expert at helping my clients make money. Beware of marketing firms who are expert at making themselves money by wanting you to pay them $1,000-$2,000 a month forever. Your budget is YOUR budget; we will devise the best scenario and strategy based on what YOU tell us to work with.Here at KAUFF’S Web Design, we continually strive to improve the end user experience. We realize that each business, whether a startup or a multinational, has their unique demands and requirements for jobs. This is why we leverage our efforts towards providing hands-on customer service to all our clients.

Contact us today at 561-775-0735

 

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FREE WEB HOSTING PALM BEACH

FREE WEB HOSTING PALM BEACH

Free stuff is always great. Money is a precious thing and it’s important to save!  But if you’re not careful though, you may get tricked into paying a lot of money or getting low-quality hosting web services. Who wants that? If you get hooked by a “discount” provider, your free website hosting services might be under-powered, full of advertisements, very limited or just downright awful. Very often the old saying “you get what you pay for” may prove to be correct.

At KAUFFS WEB DESIGN & INTERNET MARKETING, we only use the best hosting servers available for speed, security and reliability depending on the architecture of the site itself whether it be WordPress, Joomla, Magento, or any other of programming languages available. No more worries about website hacks, no more website downtime, no more slow loading….and no monthly charges for maintenance!

SPECIAL OFFER

For 2019, Kauffs Web is offering Free Web Hosting for one year with purchase of any website (5 page minimum*)!

 

*this offer is valid only for new website customers that purchase a website with a minimum of 5 pages or more.

IMAGE IS EVERYTHING


We design and develop services for customers of all sizes, specializing in creating stylish, modern websites, web services and online stores.

Websites need to be more flat and responsive today to make sure they maintain their rankings on search engine result pages (SERPs). This of course involves a combination of things from web design to development, ecommerce to responsiveness, and SEO to SEM. Without the help of these tools, a business cannot leverage the potential of the internet and may as well sacrifice its prospect market to its competitors. KAUFF’s Web Design is the premiere leader of WEB DESIGN SEO SEM SMM IN PALM BEACH FLORIDA.

This is where KAUFF’s Web Design, an online marketing company based in Palm Beach Gardens, Florida comes into the picture. With our expertise and tools for website design, e-commerce, mobile applications, social media tools, and marketing strategies, you can perfectly align your business on the internet to increase your website traffic and eventually, potential customers.  Call us today to learn how we can help YOUR business.

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Palm Beach Internet Marketing

Let KAUFF’S Web Design become your social media captain with Palm Beach Internet Marketing!

Social media marketing is now a fundamental element of modern digital marketing strategies. While every business would love having a social media account or two, only few of them really know how to truly leverage on them. Yes, social media does have the potential to take your business, your customers, and your revenues to new heights. That being said, you will need to have a strategy lined up for it with measurable goals and objectives.

That’s where KAUFF’S Web Design comes into play. Through our professional consultancy and social media service, you can leverage on the hottest platform there is on the internet today!

That’s great, but how do you plan to do it?

At KAUFF’S Web Design, we eat, breathe, live, Palm Beach Internet Marketing and love new media. Our expertise lies in creating social media strategies that can help you reach your potential market on all platforms, including Twitter, Facebook, Google+, Pinterest, YouTube, LinkedIn, and others. We create on-target content, PPC ads, brand placement, and much more!

We listen, engage, and respond to what is being said online referring to your brand. This allows us to ‘personalize’ our services for your brand, and eventually reach more potential customers while promoting brand loyalty as well.

 

Palm Beach Internet Marketing

So what basically are your social media services?

In short, our social media services include:

  • Effectively setting up and customization of top-tiered social media platforms (Google+, Pinterest, Facebook, Twitter, YouTube, LinkedIn, Corporate Blog).
  • Responding to questions and interacting with your brand’s fans, followers, and customers.
  • Managing social media accounts – Collecting data from your social media profiles to know how people are responding to your campaigns, and then implementing strategies to make your campaigns more effective.
  • Using methodologies that attract new fans and followers – creating conversations, tweets, topics, and other things that can go viral and please your online audiences.
  • Posting positive brand mentions, press releases, and connecting with other media outlets.
  • Leveraging your online and offline marketing initiatives through social media channels.
  • Driving new as well as existing consumers to your website and increase B2B and customer sales.

From the looks of it, you can tell that your social media service is not only comprehensive, but interactive as well. Once you hire us, we can help you through:

  • Blog development
  • Content development
  • Community development and management
  • Performance analytics
  • Strategic placement
  • Social media training
  • Video design and production
  • Monitoring
  • Social media policy
  • Workflow
  • Response strategy

A strong social media campaign is integrated across all the media where your potential audience is. At KAUFF’S Web Design, we provide consultancy that can help you realize what social media platforms are best for your business.
With Palm Beach Internet Marketing, we use social media to get to know your customers. We learn where they like to hang out, what they’re talking about and what they’re saying about your brand. We then use that intelligence to generate creative, strategic content to spur conversation, remediate customer issues, spotlight brand advocates, and eventually make your business grow on the internet.

Locally Grown Sod Farm and Installation Palm Beach County

GVI Glory Ventures Sod Farm Palm Beach County from Kauff’s on Vimeo.

At Glory Ventures, Inc., you will find the highest quality sod at the lowest wholesale prices. You can pick it up in the field or we can arrange for delivery. We also do installations.

Glory Ventures, Inc. is a family owned company which takes pride in providing excellent quality and service in everything we do. We stand behind our products every step of the way and strive to make sure that each and every customer is satisfied. We grow and harvest our own sod from our farms in South Florida and cut and deliver our sod fresh daily. While we sell our own sod, we can also provide you with any other variety of sod you may want as well as provide you with all of your other landscaping and gardening needs.

3 Signs of SEO Failure

Better SEO Results

One of the frustrations about SEO is having the responsibility for a client’s online success without having the control over everything that is required to make them successful. Get a handful of SEO professionals and digital marketers in a room and you’ll likely hear this as their number one complaint. Clients expect their web marketers to drive new business and traffic, while at the same time they won’t do what’s necessary to achieve those results.

 

1. The Campaign Is Too Narrow

Ten years ago, you could get away with having a digital marketing campaign that focused only on keyword optimization and link building. But those days are long gone. Links continue to be an important part of a successful digital marketing campaign. Keyword optimization is still integral. But those two things alone will rarely get you the success you need with today’s algorithms. Possible? Yes. But it’s less and less likely due to all of the algorithm changes that have happened over the past five years.

…..Today, you have to take a more holistic approach.

In fact, in the grand scheme of things, actual on-page keyword optimization is one of the smallest aspects of a successful SEO campaign. Site architecture, usability, and social engagement play a very significant role, and if you’re not investing in those areas, you’re handicapping your SEO.

…..digital marketing requires holistic approach

 

2. Your Campaign Is Too Broad

Now, this may seem like I’m trying to have it both ways, but hear me out. It’s important that you go with as broad of a campaign as possible.

Social media marketing? Check.
Content strategy? On it.
Usability improvements? Got ’em covered.
Targeted keyword optimization? Doing it.
Link building? Dominating.
Budget? Uh….
Everything that you cover in your digital marketing campaign requires time. And time means you have to have the budget to pay someone to invest that time.

Going broad is the way to go, but if the budget isn’t there to support it, going broad can actually be counterproductive.

Without the budget, instead of dominating in several key areas, you end up spreading yourself way too thin. That makes every area far less effective than it otherwise would be.

So by all means, if you have the budget, go broad. If not, it’s better to stay focused. Just be sure you have the expectations that go along with that.

 

3. The SEO Recommendations Are Not Being Implemented

Remember when I said earlier that having responsibility for success without the resources was digital marketing complaint number one? Well, that complaint almost always starts with this one item here. And this is one thing that I never quite understood. If you are paying a marketer to help you grow your business, and they tell you that you need to do X, Y, and Z… Why aren’t you doing X, Y, and Z?

The excuses:

  • We don’t have time.
  • Our team is doing something more important.
  • We’re not sure that will work.
  • We just want you to focus on A, B, and C.
  • Etc.

This is where KAUFF’s Web Design, an online marketing company based in Palm Beach Gardens, Florida comes into the picture. With our expertise and tools for website design, ecommerce, mobile applications, social media tools, and marketing strategies, you can perfectly align your business on the internet to increase your website traffic and eventually, potential customers.  Call us today to learn how we can help YOUR business.